Post on 15-Apr-2017
Future Recruits: Social Recrui0ng Trends To Heed
Katrina Collier Chief Searchologist
28th July 2016
Social Recrui0ng Trainer & Global Keynote Speaker
Since 2009
@WinningImpress #SRSC
Sub0tles à #SRSC
@WinningImpress #SRSC What You Are Telling Me…
@WinningImpress #SRSC 2006
@WinningImpress #SRSC 2016
@WinningImpress #SRSC Trend: Selec0ve Hearing
@WinningImpress #SRSC 1,650
@WinningImpress #SRSC How The Job Hunt Has Changed
@WinningImpress #SRSC The Power Has ShiPed
@WinningImpress #SRSC Employees Have A Voice
@WinningImpress #SRSC Silencing Them
Doesn’t Work
@WinningImpress #SRSC
@WinningImpress #SRSC Why Did You Join ______?
@WinningImpress #SRSC “Social” Recrui0ng Reality
@WinningImpress #SRSC
@WinningImpress #SRSC
@WinningImpress #SRSC Broadcas0ng ≠ Engagement
@WinningImpress #SRSC Automa0on ≠ Engagement
@WinningImpress #SRSC #recruiterfail
@WinningImpress #SRSC Inspec0on Is
2 Way!
@WinningImpress #SRSC Company Reviews
@WinningImpress #SRSC
@WinningImpress #SRSC Company Social Media
http://blog.hubspot.com/marketing/companies-rocking-linkedin-company-pages
@WinningImpress #SRSC Company Facebook Posts
@WinningImpress #SRSC Trend: Recruiters Must Be Marketers
Look Like Someone Worth Talking To!
______ __
@WinningImpress #SRSC Google Yourself!
@WinningImpress #SRSC Your LinkedIn Flyer
@WinningImpress #SRSC Twi^er Ranks High On Google
@WinningImpress #SRSC Your FB Profile (Yep, That Too!)
@WinningImpress #SRSC They’re Looking So…
@WinningImpress #SRSC
@WinningImpress #SRSC Embrace Instagram
@WinningImpress #SRSC Employer Hashtag (Cross Pladorm)
@WinningImpress #SRSC
bit.ly/IFTTTInstagram
Personal Instagram
@WinningImpress #SRSC Trend(?): Video, Video, Video
@WinningImpress #SRSC Snapchat
Free Snapchat Training: bit.ly/KCSnapRecruit
@WinningImpress #SRSC Trend: Curious Recruiters Are Winning
@WinningImpress #SRSC Dig!
@WinningImpress #SRSC Dig Deeper! (With More Than 1 Tool)
@WinningImpress #SRSC
Uh oh… à
In Under 2 Minutes…
@WinningImpress #SRSC Cool Tool: Hello Talent
@WinningImpress #SRSC Trend(?): Convenience
?
@WinningImpress #SRSC People Want Ease
@WinningImpress #SRSC
Please Stand Up J
@WinningImpress #SRSC Social & Mobile Go Together
☺ 989 Million Facebook mobile users daily
☺ 83% Twi^er users use their cell
☺ 500 million Instagram users
☺ 150 million daily Snapchat users
@WinningImpress #SRSC Do You Check Your Cell First Thing?
@WinningImpress #SRSC Considera0ons For The Future…
@WinningImpress #SRSC Digital Na0ves
@WinningImpress #SRSC You Economy
@WinningImpress #SRSC Messenger Chatbots
http://bit.ly/ChrisChatbots
@WinningImpress #SRSC Social Recrui0ng In Noise
ü Look like someone worth talking to! ü Use the pladorms your people use ü Use social media as a conversa0on starter ü Ensure ease of cell applica0on & communica0on ü Adapt to your workforce
Ques0ons?
Katrina Collier Founder & Chief Searchologist Social Recrui0ng Trainer & Speaker katrina@thesearchologist.com | +447917880711