"Re:Invent Recruiting," the iRecruit Keynote
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Jerome Ternynck presented iRecruit Expo’s keynote, “RE:Invent Recruiting.” Over 700 talent management business leaders and executives gathered in Amsterdam, listening to the SmartRecruiters CEO explain the pulse of the recruitment industry. “Recruiting is a competitive sales process. Hiring teams must be deeply involved to close the best candidates,” said Jerome Ternynck.
Transcript of "Re:Invent Recruiting," the iRecruit Keynote
- Recruiting in the 90s A paper processing exercise Desks full of resumes Too many manual tasks Tracking was a nightmare
- Then came the Internet A gift to recruiters: The promise of paperless recruiting
- The ATS was born An opportunity to automate & track Fill in this form Get into the machine Paperless recruiting!
- We put a 100 year old process online 15 years later, the model is showing cracks With technology built for an outdated model, is it the end of the ATS era?
- The best candidates dont apply No appetite for filling in lengthy forms:
- The ATS click-to-apply ratio = 5% Huge drop-off rates mean were missing out on most of the good, interested candidates
- Our ATS talent pool is a graveyard Resumes become quickly outdated Recruiters hate ATS search functionality
- Hiring managers have no love for the ATS They hate using it This hurts collaboration with recruiters Result: Hiring managers are detached; have unrealistic expectations
- Lost in space - into the black hole Candidate info leaks out of the system Were living in spreadsheets again No ability to track Not even compliant
- We try to patch together solutions Adding apps to fill gaps in functionality E.g., Talent Community E.g., Mobile Apply Were adding complexity to a broken core
- Are we really tied to this old model? Is recruiting really about tracking?
- Last 15 years: So many ATS roll-outs But in that time, everything has changed
- THE ATS AS WE KNOW IT HAS TO GO. TRACKING IS A FEATURE, NOT A PURPOSE. THE PURPOSE OF RECRUITING IS TO HIRE GREAT PEOPLE.
- How do we stop tracking applicants, and start hiring great people? How might we reinvent our recruiting paradigm, today?
- But how do we get there?
- Recruiting is a candidate-centric, sales & marketing funnel
- 4 questions Beth Comstock (CMO of GE) would ask your recruiting team -
- Good luck piecing together data from this
- No data in here
- We need one workspace to find & hire great people
- Not enough good leads in our ATS graveyard
- The world is our talent pool- You are already connected to everyone
- WE INHERITED A 95% DROP-OFF RATE. RECRUITERS CANT WIN WITH A 5% CLICK-T0-APPLY RATIO.
- We should capture leads & expressions of interest as soon and as easily as possible. Solution: A new, 1-click paradigm
- You cant win while hiring managers are frustrated