"Re:Invent Recruiting," the iRecruit Keynote

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Jerome Ternynck presented iRecruit Expo’s keynote, “RE:Invent Recruiting.” Over 700 talent management business leaders and executives gathered in Amsterdam, listening to the SmartRecruiters CEO explain the pulse of the recruitment industry. “Recruiting is a competitive sales process. Hiring teams must be deeply involved to close the best candidates,” said Jerome Ternynck.

Transcript of "Re:Invent Recruiting," the iRecruit Keynote

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Recruiting in the ’90s A paper processing exercise

• Desks full of resumes

• Too many manual tasks

• Tracking was a nightmare

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Then came the Internet

• A gift to recruiters:

• The promise of paperless recruiting

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The ATS was bornAn opportunity to automate & track

• Fill in this form

• Get into the machine

• Paperless recruiting!

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We put a 100 year old process online 15 years later, the model is showing cracks

With technology built for an outdated model, is it the end of the ATS era?

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The best candidates don’t applyNo appetite for filling in lengthy forms:

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The ATS click-to-apply ratio = 5%

Huge drop-off rates mean we’re missing out on most of the good, interested candidates

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Our ATS talent pool is a graveyard

• Resumes become quickly outdated

• Recruiters hate ATS search functionality

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Hiring managers have no love for the ATS

• They hate using it– This hurts collaboration

with recruiters

• Result: Hiring managers are detached; have unrealistic expectations

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Lost in space - into the black holeCandidate info leaks out of the system

• We’re living in spreadsheets again

• No ability to track

• Not even compliant

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We try to patch together solutionsAdding apps to fill gaps in functionality

• E.g., “Talent Community”

• E.g., “Mobile Apply”

• We’re adding complexity to a broken core

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Are we really tied to this old model?Is recruiting really about tracking?

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Last 15 years: So many ATS roll-outs…But in that time, everything has changed

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THE ATS AS WE KNOW IT HAS TO GO.

TRACKING IS A FEATURE, NOT A PURPOSE.

THE PURPOSE OF RECRUITING IS TO HIRE GREAT PEOPLE.

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How do we stop tracking applicants, and start hiring great people?

How might we reinvent our recruiting paradigm, today??

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But how do we get there?

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Recruiting is a candidate-centric,sales & marketing funnel

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4 questions Beth Comstock (CMO of GE) would ask your recruiting team -

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Good luck piecing together data from

this…

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No data

in here

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We need one workspaceto find & hire great people

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Not enough good leads in our ATS graveyard

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The world is our talent pool- You are already connected to everyone

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WE INHERITED A95% DROP-OFF RATE.

RECRUITERS CAN’T WIN WITH A 5% CLICK-T0-APPLY RATIO.

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We should capture leads & expressions of interest as soon and as easily as possible.

Solution: A new, 1-click paradigm

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You can’t win while hiring managersare frustrated

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