MReunion Labs

• About Us

• What We Do

• Our Platform

Tuesday, July 19, 2011

Android OpportunityRhama Arya W.

@arya199

www.mreunion-labs.net

Tuesday, July 19, 2011

MReunion Labs

June / July 2010

Q4 2009

April 2010

2011?

March 2010The first Brick was laid.

Tuesday, July 19, 2011

Android: History (1/2)

2003 2005 2007

Android, Inc. Founded by Andy Rubin

Acquired by Google, August

Google filed several patent applications in

the mobile area

Open Handset Allianceannounced

2008

source: wikipedia.com, android.com, various

HTC Dream (G1)1st Android

deviceAndroid 1.0

Released

In November, OHA consortium

expanded

Tuesday, July 19, 2011

Android: History (2/2)

source: wikipedia.com, android.com, various

2009 2010 2011

1.1

1.5 (Cupcake)

1.6 (Donut)

2.0/2.1 (Eclair)

2.2 (Froyo)

MReunion Labs

2.3/2.3.3 (Gingerbread)

3.0 (Honeycomb)

3.1 SDK

4.0 (Ice Cream Sandwich)

Android-poweredSmart Home?

3.2 SDK

Tuesday, July 19, 2011

Money

• Can I make Money from developing Android?

• Will I be rich?

• YES!

• But, there’d be no shortcuts. Ever.

Tuesday, July 19, 2011

Case Study

Tuesday, July 19, 2011

Angry Birds

• Phenomenal success.

• Consistently in a top paid apps in Apple’s App Store.

• $$ millions of sale.

• FREE, Ad-supported in Android.

• 2 millions downloads in the first two week.

• Projected revenue $1 million from Ads. Per month.

source: http://techcrunch.com/2010/12/03/angry-birds-android-1-million-advertising/

Tuesday, July 19, 2011

Angry Birds

• NOT an overnight success.

• Rovio Mobile: 2003.

• 54 Games before Angry Birds.

• Strong user base, established first in iOS platform.

• Strong marketing.

• Quirky gameplay optimized for touch platform.

Tuesday, July 19, 2011

Local Developers?

Dev Apps

@MreunionLabs

Cinemator

@MreunionLabs Komutta@MreunionLabs

Koinkulator

gits Indonesia

Koran Hari ini

gits Indonesia

Indro Answer

gits IndonesiaBahasa Dictionary

gits IndonesiaPower Nap Alarm

gits Indonesia

Chicken Strip

gits Indonesia

Image Color Picker

@mappsresearch Stock Watcher

Dev Apps

raysoftAssisten APN

raysoftGempa Droid

3Trust Blitzdroid

yukuku@gmail.com

Alkitab

yukuku@gmail.com Blog Indonesian Dictionaryyukuku@gmail.com

Hi-Q MP3 Recorder

appsuport@detik.com Detikcom

cool.ertanto@gmail.com Kompas Online

Urbanesia Urbanesia

Javan Ngomik

Tuesday, July 19, 2011

Komutta10,000+ downloads

“This app is very helpful for expat like me to commute in this interesting city. Proficiat!”

335 5-star Ratings in the Market

Tuesday, July 19, 2011

KomuttaPaid app?

Official endorsement?

Ads?$$?

Monetization Strategy

Subscription?

Tuesday, July 19, 2011

Why?

We just want to help others.

Internationalquality apps.

Stimulate Androidecosystem in

Indonesia

Untapped market.We want to be here

before they are.

Really, if it’s Money we’re looking for, we’ll go the iOS way.

Pioneer.

Tuesday, July 19, 2011

The Future of Android

Developers, there are 500,000 potential customers. Every day.

550,000

Tuesday, July 19, 2011

The Future of Android

NFCIce Cream Sandwich

Android Open Accessory Development Kit

Beyond Smartphone

Tuesday, July 19, 2011

The Future of Android

source: http://www.teknoup.com/news/9128/live-report-antrian-samsung-galaxy-tab-101-melebihi-stok-barang/

1,000 UnitSamsung Galaxy Tab 10.1

Line begins fromthe night before.

Sold out in 7 hours.

Tuesday, July 19, 2011

The Future of Android

Local Phone Manufacturers.

Affordable Price. < IDR 1mio.

Feature Phone with Android.

More demands to“local” apps. Small supply from

local Devs.This is Our time.

Tuesday, July 19, 2011

The Future is Bright

Tuesday, July 19, 2011

• NOT harder than any other language (PHP, Ruby)

• Based on Java. Awesome documentation. Best ever.

• First step, easy. Hello World.

• Second step, real life app, test it with real users.

• Always learning.

Android Development

Tuesday, July 19, 2011

Android Development

• Find your itch.

• Scratch it.

• Start now.

• id-android-dev@googlegroups.com

Tuesday, July 19, 2011

Ideas

• Find one.

• Example, take some known idea, simplify it.

• Have a constructive habit of thinking and generating ideas on a daily basis.

• Prioritize.

• You dont’ have to be the first. But you had to be the best.

Tuesday, July 19, 2011

Construction

• One-man army? Possible. But unless you’re an “outlier,” don’t even try.

• Passion. Just a cup or two.

• Eat your own dog food.

• Whatever you do, the nay-sayer would always say no. Ignore.

• Your first version is sucks but ship it anyway.

Tuesday, July 19, 2011

• For every idea, non-uniqueness is guaranteed.

• Everybody will say that your idea is sucks.

• Welcome the competition.

• Differentiate? Put as much as “you” in the idea.

• The only thing that is certain is the uncertainty.

• Know your limit. Don’t fight a losing battle.

Competition

Tuesday, July 19, 2011

Giving it all

• Had a clear Goal. Sets a Timeline.

• Make sure you’re loving it.

• It’s not Easy.

• Watch out for the burn-out.

• Find a partner.

Tuesday, July 19, 2011

Thank You.

Tuesday, July 19, 2011