Millennials in the US by 2020

"As this space grows larger, our understanding of nearly every aspect of life will change, from the minutia of our daily lives to more fundamental questions about identity, relationships and even our own security.”

- Eric Schmidt, Google’s executive chairman

“Communications tools don't get socially interesting until they get technologically boring.”

- Clay Shirky, Here Comes Everybody: The Power of Organizing Without Organizations

Ways big data will help us

• Know our community better

• Create better programs

• Create stronger relationships

• Spend money more

efficiently

• Better health and wellness

Access

Shared Access

Crowdfunding

Marketing

• Advanced targeting

• Storytelling

• Amateur vs professional

• Inbound marketing

• You are what you publish

• ROI driven marketing

Obstacles

• Security

• Future vs tradition

• Adoption rates of different generations

• Risk aversion

• Investment