Channel IQ 350 W Ontario St, 6th & 7th Floors

Chicago, IL 60654 312.846.1199

www.channeliq.com

Channel IQ | Know What You Don’t Know Series:

Is The Enemy at Your Door? | Identifying Unauthorized Sellers on Online Marketplaces David Howell | Director, Brand Protection, Channel IQ Dustin Busmann | Investigation & Enforcement, Channel IQ Chris Vice | Global E-Commerce Manager, HARMAN Professional

David Howell Channel IQ

Introductions Today’s Guest Speakers

Chris Vice HARMAN Professional

Dustin Busmann Channel IQ

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KEY TOPICS Knowing when to say “when.”

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Survey

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Seven Key Topics

What are some techniques that 3P sellers use to hide their identity from the manufacturer?

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Seven Key Topics

What are some techniques 3P sellers use to source the products they are selling?

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Seven Key Topics

What are some techniques a manufacturer can take against a 3P seller, distributor, unauthorized, or authorized seller they identify?

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Seven Key Topics

Why is searching public domain sources the best source for information?

Why should you use them, from the BBB to state filings?

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Seven Key Topics

What about a case where an infringer was surprisingly identified, from a current authorized seller to even a trusted distributor?

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Seven Key Topics

The aftermath: What can, and usually does, happen when a manufacturer enforces their policy against sellers, unauthorized or authorized?

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Seven Key Topics

What preventative measures can a manufacturer take?

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Product Buys The Results

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Product Buys What were we looking for?

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What are We Looking For? If you can find a State, you know where to begin looking

By looking over the feedback portion of the site we find a feedback record with a postal tracking number.

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What are We Looking For? If you can find a State, you know where to begin looking

Using this tracking number, the point of origin is definitely California.

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What are We Looking For? Public sources yield a lot of information

By searching the California public business registration database we find a likely match

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What are We Looking For? Public sources yield a lot of information

Where there is one, there might be two…

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What are We Looking For? Public sources yield a lot of information …or three?

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What are We Looking For? Public sources yield a lot of information I wonder what else might be at these addresses

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What are We Looking For? Public sources yield a lot of information BBB is a great source of information.

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What are We Looking For? Public sources yield a lot of information Phone numbers can survive address changes.

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What are We Looking For? Public sources yield a lot of information Business registrations can reveal your aliases too if you are not careful.

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What Was the Outcome?

• Channel IQ connected the dots • Channel IQ handed the investigation to HARMAN • HARMAN chose to execute on the information

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Q&A Webinar Recap

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Enforcing Your Online Policy Who’s Duty is it to Police the Internet?

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Channel IQ 350 West Ontario Street, 6th & 7th Floors Chicago, IL 60654 www.channeliq.com

For More Information Please Contact:

Thank You

David Howell: dhowell@channeliq.com