Is The Enemy at Your Door? | Identifying Unauthorized Sellers on Online Marketplaces
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Channel IQ 350 W Ontario St, 6th & 7th Floors Chicago, IL 60654 312.846.1199 www.channeliq.com Channel IQ | Know What You Don’t Know Series: Is The Enemy at Your Door? | Identifying Unauthorized Sellers on Online Marketplaces David Howell | Director, Brand Protection, Channel IQ Dustin Busmann | Investigation & Enforcement, Channel IQ Chris Vice | Global E-Commerce Manager, HARMAN Professional
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This is the deck from the March 26 2014 Webinar from Channel IQ. You can view the webinar on-demand from the Channel IQ Website. www.channeliq.com Do you feel like you’re going to war against Amazon and other marketplaces? Think again. The real problem may be closer than you think. The problem is sellers; unknown, unauthorized, and dragging your products into the marketplace without your consent. Don’t be so quick to blame the marketplace. It’s time to clean up your supply chain and sales channels first. Sometimes that seller is right in front of you; a pseudonym, a ghost, an authorized seller doing a little something on the side. But how do you figure that out? It’s not about the fight, it’s about the investigation. In this deck you will learn: • Techniques that these operators use to hide, • Techniques they can use to get your product • Techniques you can use against a distributor or known associate • Why public domain sources are best and why we use them • Some cases where the violator was surprisingly known • The aftermath of what can and does happen when you enforce against a known entity • Preventative measures
Transcript of Is The Enemy at Your Door? | Identifying Unauthorized Sellers on Online Marketplaces
Channel IQ 350 W Ontario St, 6th & 7th Floors
Chicago, IL 60654 312.846.1199
www.channeliq.com
Channel IQ | Know What You Don’t Know Series:
Is The Enemy at Your Door? | Identifying Unauthorized Sellers on Online Marketplaces David Howell | Director, Brand Protection, Channel IQ Dustin Busmann | Investigation & Enforcement, Channel IQ Chris Vice | Global E-Commerce Manager, HARMAN Professional
David Howell Channel IQ
Introductions Today’s Guest Speakers
Chris Vice HARMAN Professional
Dustin Busmann Channel IQ
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KEY TOPICS Knowing when to say “when.”
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Survey
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Seven Key Topics
What are some techniques that 3P sellers use to hide their identity from the manufacturer?
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Seven Key Topics
What are some techniques 3P sellers use to source the products they are selling?
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Seven Key Topics
What are some techniques a manufacturer can take against a 3P seller, distributor, unauthorized, or authorized seller they identify?
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Seven Key Topics
Why is searching public domain sources the best source for information?
Why should you use them, from the BBB to state filings?
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Seven Key Topics
What about a case where an infringer was surprisingly identified, from a current authorized seller to even a trusted distributor?
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Seven Key Topics
The aftermath: What can, and usually does, happen when a manufacturer enforces their policy against sellers, unauthorized or authorized?
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Seven Key Topics
What preventative measures can a manufacturer take?
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Product Buys The Results
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Product Buys What were we looking for?
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What are We Looking For? If you can find a State, you know where to begin looking
By looking over the feedback portion of the site we find a feedback record with a postal tracking number.
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What are We Looking For? If you can find a State, you know where to begin looking
Using this tracking number, the point of origin is definitely California.
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What are We Looking For? Public sources yield a lot of information
By searching the California public business registration database we find a likely match
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What are We Looking For? Public sources yield a lot of information
Where there is one, there might be two…
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What are We Looking For? Public sources yield a lot of information …or three?
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What are We Looking For? Public sources yield a lot of information I wonder what else might be at these addresses
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What are We Looking For? Public sources yield a lot of information BBB is a great source of information.
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What are We Looking For? Public sources yield a lot of information Phone numbers can survive address changes.
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What are We Looking For? Public sources yield a lot of information Business registrations can reveal your aliases too if you are not careful.
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What Was the Outcome?
• Channel IQ connected the dots • Channel IQ handed the investigation to HARMAN • HARMAN chose to execute on the information
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Q&A Webinar Recap
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Enforcing Your Online Policy Who’s Duty is it to Police the Internet?
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Channel IQ 350 West Ontario Street, 6th & 7th Floors Chicago, IL 60654 www.channeliq.com
For More Information Please Contact:
Thank You
David Howell: [email protected]
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