Lean Marketplaces Playbook
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Lean Marketplaces Dharmesh Raithatha @dhrmshr
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Transcript of Lean Marketplaces Playbook
Lean MarketplacesDharmesh Raithatha
@dhrmshr
Marketplaces
IDEA
Investment Space
Hands-on startup team Lean and design thinking
FORWARDPARTNERS
Investment Space
Hands-on startup team Lean and design thinking
Month 0 Month 12
Solo Founder Own team
Pre-funding Series A
FORWARDPARTNERS
Idea
Problem Solution Fit
V1.0
Product Market Fit
Invest Series-A
12 months
FORWARDPARTNERSBusiness model fit
Tranched Funding
Tranche 1 Tranche 2 Tranche 3
Month 0-3 Month 3-6 Month 6-12
Marketplace Playbook
Buyers
Liquidity
Choice
Speed
Fragmented
Enhanced experience
Trust
Price
Network Effects
Characteristics of good marketplaces
Suppliers
Lean Canvas Workshop
Lean Canvas Workshop output
Assumptions and
Experiments
DEVELOP EMPATHY
20-40 Interviews Observation Immersion
Looking for patterns and commonalities
THE CONCIERGE
1 week to real transactions
THE HONEY JAR
MAKE A PUDDLE
THE CHERRY PICK
Idea
Problem Solution Fit
V1.0
Product Market Fit
Invest Series-A
12 months
FORWARDPARTNERSBusiness model fit
DEEPEN EMPATHY
THE PIGGY BACK
THE SEESAW
REMOVE THE TRAINING WHEELS
Idea
Problem Solution Fit
V1.0
Product Market Fit
Invest Series-A
12 months
FORWARDPARTNERSBusiness model fit
FIND THE SOURCE
THE POWER BOOST
180k Twitter Followers
CUTTING YOU OUT
CUTTING YOU OUT
BADGE OF HONOUR
TAKE THE MONEY
THE INSURANCE PLAN
RAISING STANDARDS
Idea
Problem Solution Fit
V1.0
Product Market Fit
Invest Series-A
12 months
FORWARDPARTNERS
Business model fit
Thanks!Dharmesh Raithatha
@dhrmshr
