Lean Marketplaces Playbook
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Transcript of Lean Marketplaces Playbook
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Lean MarketplacesDharmesh Raithatha
@dhrmshr
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Marketplaces
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IDEA
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Investment Space
Hands-on startup team Lean and design thinking
FORWARDPARTNERS
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Investment Space
Hands-on startup team Lean and design thinking
Month 0 Month 12
Solo Founder Own team
Pre-funding Series A
FORWARDPARTNERS
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Idea
Problem Solution Fit
V1.0
Product Market Fit
Invest Series-A
12 months
FORWARDPARTNERSBusiness model fit
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Tranched Funding
Tranche 1 Tranche 2 Tranche 3
Month 0-3 Month 3-6 Month 6-12
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Marketplace Playbook
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Buyers
Liquidity
Choice
Speed
Fragmented
Enhanced experience
Trust
Price
Network Effects
Characteristics of good marketplaces
Suppliers
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Lean Canvas Workshop
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Lean Canvas Workshop output
Assumptions and
Experiments
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DEVELOP EMPATHY
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20-40 Interviews Observation Immersion
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Looking for patterns and commonalities
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THE CONCIERGE
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1 week to real transactions
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THE HONEY JAR
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MAKE A PUDDLE
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THE CHERRY PICK
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Idea
Problem Solution Fit
V1.0
Product Market Fit
Invest Series-A
12 months
FORWARDPARTNERSBusiness model fit
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DEEPEN EMPATHY
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THE PIGGY BACK
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THE SEESAW
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REMOVE THE TRAINING WHEELS
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Idea
Problem Solution Fit
V1.0
Product Market Fit
Invest Series-A
12 months
FORWARDPARTNERSBusiness model fit
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FIND THE SOURCE
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THE POWER BOOST
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180k Twitter Followers
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CUTTING YOU OUT
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CUTTING YOU OUT
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BADGE OF HONOUR
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TAKE THE MONEY
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THE INSURANCE PLAN
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RAISING STANDARDS
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Idea
Problem Solution Fit
V1.0
Product Market Fit
Invest Series-A
12 months
FORWARDPARTNERS
Business model fit
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Thanks!Dharmesh Raithatha
@dhrmshr
