Introduction to Social Media for Business Use 291112

INTERNATIONAL INSTITUTE FORPRODUCT & SERVICE INNOVATION

INNOVATION PROGRAMME

WELCOME

Dr Mark Swift

Scott Crowther

Dr. Xiao Ma

Ellie Precious

Agenda

9.30 The Social Media ‘big picture’ Mark

10.00 LinkedIn: the social media everyone should use Scott

11.00 Coffee

11.15 Facebook and Twitter for your business Xiao + Scott

12.45 Lunch

1.45 Exposing your visual side: YouTube + Pinterest Ellie

2.30 Location, location, location: Foursquare. Xiao

3.00 Coffee

3.15 Google+ Xiao

4.00 Don’t Panic: managing your networks and your time. Scott

What is IIPSI?

• International Institute for Product and Service Innovation• New SME centre

– Experience led Innovation (people), Polymer (product), Digital (web)

• Purpose– Help West Midlands small businesses understand your customers and users

better, prototype new products for example using Additive LayerManufacturing, and use digital (Internet) to launch as well as developmarket ready products and services

– Improve the region's capacity to translate innovation into outcomes

• IIPSI must have IMPACT– Business growth

• Fully funded until end of June 2015 (initially)

What is the iIP - our approach

The IIPSI Innovation Programme (iIP) is:1. Centred on Innovation

– “Successful exploitation of new ideas” WMG definition– "Innovation distinguishes between a leader and a follower."

Steve Jobs

2. Demonstration activities– Raise awareness of what is possible through the adoption of

new ideas and thinking

3. Knowledge Exchange– Common sharing and exploitation of new thinking– We don’t have all the answers

What's the structure of iIP

Feasibility studies, collaborative projects,assistance with funding and grant applications

Intensive company projects - prototyping,identifying markets, product/service evaluation,internships

Marketleading

products &services

Expansionthrough R&D

Awareness briefing, case studies, technicaldemonstratorsRaising

Awareness

DAYONE

In-depth workshops, advanced technicaldemonstrators, horizon scanning, hands on…

Embeddingcapability

DAYTWO

30+places

peryear

Introductions

• Housekeeping

• Name...

• What your business does…

See: www.bit.ly/mobrowarwick

Summary

• Unique, high profile facility for the region• Range of SME services• No such thing as a free lunch!

– Short forms

– Baseline monitoring

• Feedback and Evaluation• Enjoy the day• Get involved

Social Media Revolution

http://youtu.be/lFZ0z5Fm-Ng

“There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy”

Social media 2011…

Social Media in 2011… Organises the Arab spring? Activists – Cairo 31 Jan 2011http://www.telegraph.co.uk/news/worldnews/africaandindianocean/egypt/8293551/Egypt-protests-Monday-31-January-2011-as-it-happened.html

Michael BrennerSenior Director of Global Marketing at SAP

“Marketing today is difficult.

Are 200 million people on the U.S. ‘Do Not Call’ list.

Over 86% of TV viewers skip commercials.

44% of direct marketing is never opened.

Roughly 99.9% of online banners are never clicked.

Buyers wait until they have completed 60-80% of theirresearch before reaching out to vendors”.

What does this mean for a small business? - get Creative?

YouTube yourself…

BlendTec

• SME manufacturer of commercial and home blenders

• Blendtec produced a video in which the CEO blended unusualproducts such as a garden rake, a golf club, and light bulbs.– YouTube, video had 3.9 million views (over 8-months)

– The Will It Blend? campaign illustrates the potential value of connectingwith consumers online versus traditional advertising

• Now:– 214,917,203 views on YouTube (Nov 2012)

– 700% increase in sales• BlendTec Case TIPS:

– Be creative

– Don’t be afraid to shout about your product’s capability

What is it?

KeySocialTools

Photosharing

Blogging

Microblogging

WidgetsLocation

basedservices

Productreviews

Messageboards

Podcasts

Videosharing

Online tools that help people interact, collaborate and share content

Digital Conversation

Insight Innovation Advocacy Natural search

Customerservice

Increased sales

Can replace existing methods of generating enquires

How are you currentlyusing social media?

Summary

• Significant growth - not going away (at the moment)• Can be used by the majority of businesses & industries• Top tips:

– Don’t announce, engage– Be responsive – don’t ignore converstations– Be adaptable– Be selective– Be creative

• Many uses – insight, customer service, natural search,innovation, advocacy, INCREASE SALES

Agenda

11.00 Coffee

12.45 Lunch

3.00 Coffee

3.15 Google+ Xiao

Social Media

What is it?

191m users9m users

2m company pages

2012 Q1: 31st most visited global website

8 ways to use LinkedIn

1. Personal profile

2. Keep in touch

375 (av. network)

74,100+

4,828,600+

Your network

Look at your reach!

3. Company profile

4. Showcase yourproducts and ask forrecommendations…

Add video…

and a direct salescontact.

Can also use it foryour servicebusiness.

5. Search forpotentialclients…

...the people whowork there…

…then contactthem...

…or let themcontact you.

6. ProfessionalGroups. Whereare your clients?Start your own?

7. Watch yourcompetitors…

…what Groups dothey frequent?

…invisibility cloak!

8. Recruit.Pay for a jobadvert or start afree discussion

Plug-in apps.

LinkedIn Tips

LinkedIn Summary

Use LinkedIn to research one of the other people on yourtable (or your competition).

What groups are they in? Who are the connected to?

Team up if you don't have a LinkedIn account yet.

We have a phone with camera on hand to take profilephotos!!!

Activity

Coffee

Agenda

11.00 Coffee

12.45 Lunch

3.00 Coffee

3.15 Google+ Xiao

Welcome

Have you got a smart phone?

Soon to beat India in Population???

Facebook

Facebook – Why?

• 50% of members usingmobile devices

• Built on friend to friendconnections

900 Million Active Users

Mobile and Web Ready

Over 700,000 businesses in UK have active pages

Biggest source of social media traffic

Facebook - Interesting Facts

69% 87% 18%

Mind jumpers

Facebook for B2B

• Conversation/Feedback withcustomers? Not just for posting news

• Are your customers B2C? Then likelyto be on Facebook

• Facebook as Search Engine

• Recruitment

• Fun – Show your face to your clients,do something different

Facebook for B2C

• Word of mouth

• Power of “Like”

• Listen and Talk to Fans

• Community

• Facebook fans have an 80%higher propensity to buy

• Advertise with precision

Facebook- Likes (Pros)

• Another face for the business

• Personalisation of business pages withcomments, sharing facilities etc

• Interaction with followers Easy engagement –customers can “Like” button or add a commentto engage

• Interaction with other businesses. Connectwith your suppliers, distributors, or contractors.

Facebook for business

• Set up “Business Page”not “Profile”

• Advocates are key –encourage feedback

• Set up “Like” icon on webpages

• Visuals are GREAT!!

• Completely free, supportedby advertising if required

Create a page

Facebook 2012 Updates

• Timeline Feature• Custom Tabs (Views &

Apps)• Facebook Developer –

developers.facebook.com/apps e.g add yourPinterest Account

• Insights

• SEARCH!!!!!• ‘Pin’ option (posts last

longer!)

Mobile

Insights

200300

500600

Birmingham Leicester Manchester Nottingham

Facebook interactions

Facebook tips

Interaction

E-word of mouth

A bit more …

Social Media

Twitter

“Twitter is a real-time information network that connects you to the latest stories,ideas, opinions and news about what you find interesting. Simply find the accountsyou find most compelling and follow the conversations.”

Twitter

Twitter: re-tweeting

Twitter

My interests

Twitter

Business uses

1. Engage with industry leaders…

Twitter

(20k+ followers)

…they can giveyou exposure!

2. Sniff out new business

Twitter

http://tweet.grader.com/location/

3. Find advocates.

Local ones…

Twitter

… and by searching biographies

Twitter

4. Promote your othercontent

Twitter

5. Embedin a website

https://twitter.com/about/resources/buttons

Use Settings > Widgets in Twitter account

6. Watch your competitors

Twitter

7. Advertising

Promote your @IDor #hashtag

Twitter : info, tips and tricks

A management tool

When’s best to Tweet?

Simple cleanup tools

Twitter Small Business Guide: www.bit.ly/LfShmZ

Twitter

On paper, write a quick twitter plan based around anevent, e.g. product launch, networking event

Think about the days, times to post, tweet content, photoor not, hashtags and IDs to use.

Practice keeping to Twitter 140 (120!) character limit

Activity

Agenda

11.00 Coffee

12.45 Lunch

3.00 Coffee

3.15 Google+ Xiao

Exposing your visual side

“Social Media is Video”(Social Media Examiner, 2012)

Image sharing is big business!

£1billion

of all Facebook activity revolves around photos (HBR 2012)

“YouTube is a platform for uploading,viewing, sharing, discussing and ratingvideo content online….”

YouTube

800 million unique users visit YouTube each month

3 billion hours of video are watched each month

72 hours of video are uploaded every minute

YouTube Stats

How it works/main features

YouTube

Encouragesharing

How it works/main features

YouTube

View visitors bygeography,demographics,traffic sources

Facebook

YouTube

Twitter

Yahoo Answers

Gumtree

Tumblr

Moneysavingexpert

Moshi Monsters

Stumble Upon

UKTop 10 Social MediaDecember 2011(Experian Hit Data)

Also UK’s 2nd biggest search engine!

4 reasons to use YouTube

Google rankings!Google own YouTube!!!

“Pinterest is a Virtual Pinboard. Pinterest lets you organize and share all thebeautiful things you find on the web. People use pinboards to plan their

weddings, decorate their homes, and organize their favorite recipes. Best ofall, you can browse pinboards created by other people.”

80%10 million+ users(fastest network to achieve this)

High monthly time spent

Comscore, jeff bullas, MediaPost, PookyShares.

Pinterest: how you can use it

Pinterest: how it works

Share your products

Others then follow,‘repin’ or ‘like’

Showcase your expertise

Become a thought leader

Not just for B2C companies

http://pinterest.com/pinterestbiz/pinterest-marketing/

Business Tips for using Pinterest .

“We want to help people make their photos available tothe people who matter to them.”

“Other visual networks are available”

“Your videos belong here”

“It’s a fast, beautiful and fun way to share yourphotos with friends and family.”

Visual media applicationsWhat are customers

saying about yourcompetitors, anyone

disgruntled…….

Power of key clients

Profiles on Facebook and YouTubeImpact:Web enquiries up by 180%Increase in conversions and sales

Visual media applications

Provide better support

Visual media – Get Creative

Go viral!

Creating your own visual content

DIY animation tools:

http://www.powtoon.comhttp://sparkol.com/videoscribe.php

Activity

Choose a company on your table and brainstorm ways they coulduse video or imagery for the benefit of their business.

Be prepared to share the best/wackiest idea with the group.

Welcome

4sq what?

A day? - 4.16

I don't care

who you areWhere you're fromWhat you did

4sq what?

All 4sq cares

WHO you areWhere you areWhat you didWhat you doing

4sq – who needs it?

4sq how?

Social, Game, Review, Location!!!

Mobile based - GPS

4sq why?

To start with…

Han Dynasty – Virtual to Physical

Han Dynasty Location! Location! Location!

SocialSocial GeographicalGeographical PhysicalPhysical

4sq tips……

Location basedpromotion

Simple butSmart Tracking

Virtual VSPhysical

Coffee

Agenda

11.00 Coffee

12.45 Lunch

3.00 Coffee

3.15 Google+ Xiao

Welcome

G+ what?

G+ why?

G+ for business

G+ VS All

G+ VS Twitter

G+ VS FB

G+ VS LI

G+ VS Eventbrite

G+ VS Flickr

G+ VS 4sq

G+ Pages

G+ VS YouTube?

10 HistoryMultiMedia

ScreenShare

GoogleApps

G+ tips……

All in One

Google AppsIntegration

Its from Google

Google+ session - hold a hangout for 10 people,where Scott and Xiao are presenting a document tothe remaining people.

Activity

Don’t Panic!

Plan it like a wedding

Don’t Panic!

Be time aware

Case Study

On paper, start writing a simple strategy for yourbusiness.

What are your goals and objectives?What networks do you want to work with?What are your tactics for each?

Activity

What Next

Innovation Programme – Other workshops

3D PrintingCloud for Businesswww.wmgsme.eventbrite.com

Talk through a project…..

How to kick off your social media?

Social Media footprint:Come back and WMG

will help

Google it!

Talk topeople like

the SMEteam

Talk toeach other

SME Programmes Team, WMG@WMGSMEwmgsme@warwick.ac.uk024 7657 5594

Thank You!

Introduction to Social Media for Business Use 291112

Technology

Transcript of Introduction to Social Media for Business Use 291112

Crafted media social media for business

Social Media & Business

Business Social Media

Business Media

Digital media business

Alex Fox Big challenges, micro-scale solutions 291112

Social media en Business to Business

Spd Media For Business Business (Spd)

Social media management | Social Media Business

The Media Business

Cas Degree 291112

m Tarragona 291112

Business & Social Media

Schibsted 291112

Media business services

Business of Media

NEW MEDIA = NEW BUSINESS Fare business con i nuovi media.

Social media = business media?

Presentation Business-Media

social media and business-to-business