social media workshopMarch 8th, 2012

"Why we trust people is the same; it's only the ways we come to be trusted that have been changing, and that's because communication has been changing."

The Opportunity

While Wild Water Kingdom – Canada’s largest water park – had an existing Facebook and Twitter profile, we saw the opportunity to grow its audience, to improve engagement with these communities and to build better awareness of the park’s features to their existing and new audience base.

The Solution

We had 3 short summer months to quickly revamp the Wild Water Kingdom Twitter profile, develop a handful of custom pages on the Wild Water Kingdom Facebook Page, develop and execute daily content programming and identify and connect with key influencers.

The Results

Despite the short program timeframe and minimal integration of other ongoing media and marketing programs, our ongoing social media marketing and community management resulted in a larger community size, an engaged community, an increase in online mentions and positive brand sentiment.

New Facebook Page Likes: 1, 409Facebook Page Post Views: 611, 196Facebook Page Post Feedback 1, 306

Palomino - WebPal

● Identified, sourced and effectively build relationships with relevant

influencers in WebPal’s product sector.● Developed engaging and relevant content and encouraged

conversation amongst influencers.● Created both static and interactive relevant messaging and content

on an ongoing basis.● Developed and published long form content on WebPal’s online

property positioning them as an industry leader and reliable resource for information.

● Results include the following:

○ Social Channels are responsible for 20% of the referral traffic to webpal.net

○ Blog responsible for 37% of total views on webpal.net

Mining for Talent with Social Media

http://marscommons.marsdd.com/social-media-and-business/barrick-gold

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New Facebook Timeline for Brands: