[InDMF 2013] Indra Purnama - Incubator Role in Startup Industry

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Transcript of [InDMF 2013] Indra Purnama - Incubator Role in Startup Industry

The Role of Incubator in Startup Industry

Indra PurnamaExecutive Director

Main Problems Faced by Startups

Funding Business & Technical

Advice

Market Access

Gestation

Inception

Prototype

Launching

Growth

ExpansionStabilityFounders

Angel

Angel & Seed VC Firm

Series A/B/C & Corporate VC

IPO, M & A

Revenue

Time

Incubator

The Startup Ecosystem

Garage Co-Working Accelerator

Pre-Seed Seed Venture Exit

Greatest Risk of a Startup?

Product Development

Customer & Market Development

or

Customer Segment

Problem & Intention

Product

Business Model

A Good Startup Business

Users Need It

Users Loves It

Good Revenue Model

Good Engine of Growth

Leap of Faith

Assumption Assumption Assumption Assumption

Measuring Startup Progress

Build

MVP

Measure

Empiric Data

Learn

Idea

Validated Learningvs. Chasing Your Tail

Speedvs. Running out

Resources

Focusvs. Premature Organization

Developing Product in Agility

Measuring Outcome

To make sure that the product is on the right track

How we measure success before revenue comes?

Defining Best Revenue Model

More for Less

More for

More

Less for Less

Less for More

Commerce and retail Subscriptions & usage fees Licensing Auctions and bids Advertising Data Transactions / Intermediation Freemium

Engine of Growth

Engine of Growth Main ParameterViral Viral Coefficient

Number of customers that each customer get. Viral Coefficient > 1 means organic growth.

Stickiness Rate of CompoundingNumber of new customer minus number of churn. Rate > 0 means organic growth.

Paid Customer Live Time ValueAverage revenue per each customers, from day-1 they use product until they stop using it. LTV > Cost of Acquisition means organic growth.

Business Matchmaking

Alumni

Market

PartnerInvestor

150Customers

million

10Countries

30Startups 250

Seed / Companies

million

6Incubation

monthsInput

Facilities Market

2Venture / Companies

billionRp

Rp

Indigo Incubator in Numbers

250Corporations

thousand

THANK YOU

indra@mikti.org@indraBarapraja