High level overview of the HuTrust® implementation

with Nicos Paschali

Step 1Initial gathering

ObjectiveGather what participants feel they can be

trusted for and what inhibits trust.

Step 2Trust Assessment

ObjectiveEnable participants to assess each customer’s trust.

Understand the impact of that trust on customer decision making, seller experience and effort required.

Step 3Trust Analysis

ObjectiveUnderstand how trust forms in the customer’s mind. Know

how to actively influence the customer’s trust,

Step 4Trust Optimisation

ObjectiveMaximise trust equity & minimise inhibitors.

Prioritise for practical use.

Step 5Effective Trust Building

ObjectiveDevelop trust building actions (e.g. phone scripts, emails),

practice & optimise to achieve practical fluency.

Participate in a 2-day Workshop(face to face or live online)

Contact NIcos Paschali directly at nicos@nicospaschali.com!