Hutrust-5steps
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Transcript of Hutrust-5steps
High level overview of the HuTrust® implementation
with Nicos Paschali
Step 1Initial gathering
ObjectiveGather what participants feel they can be
trusted for and what inhibits trust.
Step 2Trust Assessment
ObjectiveEnable participants to assess each customer’s trust.
Understand the impact of that trust on customer decision making, seller experience and effort required.
Step 3Trust Analysis
ObjectiveUnderstand how trust forms in the customer’s mind. Know
how to actively influence the customer’s trust,
Step 4Trust Optimisation
ObjectiveMaximise trust equity & minimise inhibitors.
Prioritise for practical use.
Step 5Effective Trust Building
ObjectiveDevelop trust building actions (e.g. phone scripts, emails),
practice & optimise to achieve practical fluency.
Participate in a 2-day Workshop(face to face or live online)
Contact NIcos Paschali directly at [email protected]!