The Future of Deliverability – Email Intelligence

Guy HansonDirector, Response Consulting, EMEA

The Global Leader in Email Intelligence

The Global Leader in Email Intelligence

Our solutions maximise the performance and accountability of email while protecting users from spam and other abuse.

Over a Decade of Email Expertise

Proven Data Infrastructure

Delivering Measurable ROI to thousands of customers worldwide

Why do my good emails get blocked?

ISPs use your sender reputation to make filtering

decisions. A poor reputation means, your email will get blocked.

Email Filtering Decisions

Risk

Yes

No

IP Address Permanenc

e

Spam Complaints

Unknown Users

Infrastructure

Spam Traps

Subscriber Engagemen

t

Source: Return Path Senderscore Benchmark Report June 2012

Impact of Reputational Factors

Your reputation scores impacts your deliverability

IPs with a score of 81-90 are enjoying an average 92% IPR

IPs with a score of 71-80 only achieve an average 68% IPR

The Increasing Importance of Engagement

A Sea-Change in Thinking

The Email Intelligence DashboardThe Email Intelligence Dashboard

Subscriber Engagement in Action

Inbox Placement & Read Rates

Subscriber Behaviour

What to Look Out For Next!

Crystal Ball Gazing for 2013

Mobile now the dominant platform

4G provides more content options

Location-based targeting

Greater awareness of brand protection

Big data intelligence

Guy HansonDirector, Response Consulting, EMEA

• guy.hanson@returnpath.com• www.returnpath.com• uk.linkedin.com/in/guyhanson• @GuyHanson, @ReturnPath

The Global Leader in Email Intelligence