Programming the ExactTarget Marketing Cloud

Dale McCrory, ExactTarget, Principal Product Manager, Fuel Platformgoogle.com/+DaleMcCrory

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ExactTarget Marketing Cloud

As a customer, you can automate entire marketing campaigns, customize the ExactTarget application to your specific needs,or integrate ExactTarget with a variety of CRM, analytics, and other business software. As a partner, you can build or extend marketing applications and take those applications to market with ExactTarget via one of our platform-related partner programs. As a developer, the possibilities are endless.

ExactTarget Fuel as part of Salesforce1

• Send email, SMS and push messages.• Personalize messages using data and content scripting. • Measure interaction and engagement (email opens & clicks,

etc.). • Build apps that extend the Marketing Cloud.

The Marketing and Development Mindmeld

Customer touchpoints for developers

Principle #1Every email, every message, and every notification should be

thought of as a customer touchpoint -- an opportunity to influence your customers and prospects.

Customer touchpoints for developers

Principle #2Highly-targeted, relevant communication is as much a technology

problem as it is a marketer's dilemma.

Data drives relevancy

Customer events improve relevancy

Permission, permission, permission

Customer touchpoint innovation

Key Fuel system objects for email sending

Marketing Cloud Fuel Objects mapped to Force.comMarketing Cloud Fuel Force.com

Lists CRM Campaigns or Reports

Data Extensions Objects

Contacts (Subscribers) CRM Contacts

List Subscription CRM CampaignMembers

Data Extension Fields / Subscriber Attributes

Object Fields

Data Extension Keys Relationships

Marketing Events CRM Contact Activities

A “Super” Example

Free pizza for guessing the coin toss

Free pizza for guessing the coin tossVisualization of saving a subscriber and a data extension

Enroll

CoinToss

RewardsMember

Demographic Data• Rewards Member ID• First Name• Last Name• Zip Code

Event Data• Rewards Member ID• TossVote

Data Extension

Marketing List

Enrolling a new Rewards Members

$subscriber = new ET_Subscriber();$subscriber->authStub = $myclient;

$subscriber->props = array("SubscriberKey" => "12332432", "EmailAddress" => "[email protected]", "Lists" => array("ID" => $listID));

$subscriber->props['Attributes'] = array( array('Name' => 'First Name', 'Value' => 'John'), array('Name' => 'Last Name', 'Value' => 'Smith'), array('Name' => 'RegisteredDate', 'Value' => '12/01/2013 1:00pm’));

$postResponse = $subscriber->post();

SubscriberKey EmailAddress First Name Last Name RegisteredDate

SubscriberKey EmailAddress First Name Last Name RegisteredDate12332432 [email protected] John Smith 12/01/2013 1:00pm

Storing the Rewards Member Vote event

$postDRRow = new ET_DataExtension_Row();$postDRRow->authStub = $myclient;

$postDRRow->Name = "CoinToss";

$postDRRow->props = array(”memberId" => "12332432",

"tossVote" => "heads”);

$postResponse = $postDRRow->post();print_r($postResponse);

memberId tossVote

memberId tossVote12332432 heads SubscriberKey memberId

Email code to myself

Event TriggeredSend Email

CodeRequest CoinToss RewardsMember

API Call

Send-Time Data ina Data Extension or Subscriber Attribute

Data Extension Subscriber Attributes

Email code to myself: Triggered send eventEvent: Trigger an email send and add personalization data

ET_TriggeredSend ts = new ET_TriggeredSend();ts.AuthStub = $myclient;

ts.CustomerKey = "PromoCode";

ts.Subscribers = new ET_Subscriber[] { new ET_Subscriber() { emailAddress = "[email protected]", subscriberKey = "12332432”, promoCode = "f02020ddE" } };

SendReturn results = ts.Send();

Email code to myself: Email personalization

Dear %%First Name%% %%Last Name%%,

Your promo code for free pizza is: %%PromoCode%%

Thanks for voting:%%=Lookup(“CoinToss”,”tossVote”,“memberId”,_subscriberKey)=%%

Substitution String and AMPScript in an Email Template

Rendered Email

Dear John Smith,

Your promo code for free pizza is: f02020ddE

Thanks for voting:Heads

Email code to myself: Email personalizationSubstitution String and AMPScript

in an Email TemplateRendered Email

Dear John Smith,

Data Source #1: Marketing List by Subscriber Key

Dear John Smith,

Data Source #1: Marketing List by Subscriber KeyData Source #2: Transactional Send Data

Dear John Smith,

Email code to myself: Email personalization

Dear John Smith,

Substitution String and AMPScript in an Email Template

Rendered Email

Data Source #1: Marketing List by Subscriber KeyData Source #2: Transactional Send DataData Source #3: Voting Data by SubscriberKey

Mobile Messaging with Push Notifications

Using push messaging as a customer touchpoint

POST https://www.exacttargetapis.com/push/v1/messageTag/OEl8ODow/sendAuthorization: Bearer exampletoken1Content-Type: application/json{ "InclusionTags": [ "Salesforce", "ExactTarget" ], "ExclusionTags": [ "Competitors" ], "Override": true, "MessageText": "Cloudy with a Chance of Customers - Now playing!", "Sound": "lightning.caf", "Badge": "+1", "OpenDirect": "OD01", "CustomPayload": "{ \"availableSeats\": \"2 billion\" }"}

Mobile Messaging with SMS

Using SMS messaging as a customer touchpoint

POST https://www.exacttargetapis.com/sms/v1/messageContact/MzA6Nzg6MA/sendAuthorization: Bearer exampletoken1Content-Type: application/json{ "mobileNumbers": [ "13175551212" ], "Subscribe": true, "keyword": "ALERTS", "messageText": "Text ALERTS to 12345 to receive new movie notifications via SMS.", "BlackoutWindow": { "UtcOffset": "-0500", "WindowStart": "1500", "WindowEnd": "2200" }, "SendTime": "2012-10-05 20:01"}

Learning More…

Developer Resources

code.exacttarget.com

Dreamforce Developer Edition

code.exacttarget.com

INNOVATE!!!

Dale McCrory

ExactTarget Principal Product Manager, Fuel Platform

google.com/+DaleMcCrory

Programming the ExactTarget Marketing Cloud

Technology

Transcript of Programming the ExactTarget Marketing Cloud