Building Apps for the ExactTarget Marketing Cloud

Building Apps for the ExactTarget

Marketing Cloud

Ian Murdock, ExactTarget, VP Platform

@imurdock

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Code@ExactTarget

http://code.exacttarget.com

Dreamforce Developer Edition

http://code.exacttarget.com/hackathon-dreamforce

The ExactTarget Marketing Cloud

Data drives relevancy

Relevancy drives engagement

Decade in the platform business


Integration Automation


Integration Automation Applications

Marketing Cloud Apps


Demo


• Marketing Cloud apps are

Web apps that use

ExactTarget Fuel and

integrate with the Marketing

Cloud via an iframe

with single sign-on (SSO)

App Center

ExactTarget Marketing Cloud

Single sign-on (SSO){

"exp": 1366605874,

"iss": "https://imh.exacttarget.com",

"request":

{

"claimsVersion": 1,

"user":

{

"id": 10083350,

"oauthToken": "w35ch4cxkrb2kqd33ujq2dde",

"internalOauthToken": "0bUh1dFrbTcU1MXj7VvrAbc3w1365Hecw6qSgL0caJzOjHepT9XHSEllucoDBAdNW",

"refreshToken": "2e33rrhev847jg97zt2zx333",

"expiresIn": 3600,

"email": "[email protected]",

"culture": "en-US",

"timezone”:

ExactTarget Fuel

APIs

<soap:Envelope xmlns:soap="http://schemas.xmlsoap.org/soap/envelope/">

<soap:Header>

<oAuth xmlns="http://exacttarget.com">

<oAuthToken>

ekg8tv73ypw58fsexhg57dvu

</oAuthToken>

</oAuth>

</soap:Header>

<soap:Body>

<RetrieveRequestMsg xmlns="http://exacttarget.com/wsdl/partnerAPI" xmlns:ns2=

<RetrieveRequest>

<ObjectType>List</ObjectType>

<Properties>ListName</Properties>

<Properties>Description</Properties>

<Properties>Category</Properties>

<Properties>ListClassification</Properties>

APIs

POST https://www.exacttargetapis.com/address/v1/validateEmail?

access_token=ekg8tv73ypw58fsexhg57dvu

{


"validators": [

"SyntaxValidator",

"GlobalUnsubValidator",

"ListDetectiveValidator"

]

}

HTTP/1.1 200 OK

{


"valid": false,

"failedValidation": "ListDetectiveValidator"

}

ExactTarget Fuel objects mapped to Force.com

objects

ExactTarget Fuel Force.com

Lists CRM Campaigns or Reports

Data Extensions Custom Objects

Contacts (Subscribers) CRM Contacts

List Subscription CRM CampaignMembers

Data Extension Fields /

Subscriber Attributes

Object Fields

Data Extension Keys Relationships

Marketing Events CRM Contact Activities

SDKs

public class PrintAllLists {

public static void main(String[] args)

throws ETSdkException

{

ETClient client = new ETClient(CREDENTIALS);

List<ETList> lists = client.getLists();

for (ETList list : lists) {

System.out.println(list.getName());

}

}

}

SDKs vs. APIs

public class PrintAllLists {

public static void main(String args[]) {

PartnerAPI service = new PartnerAPI();

soap = service.getSoap();

Client client = ClientProxy.getClient(soap);

Endpoint endpoint = client.getEndpoint();

Map<String, Object> outProperties = new HashMap<String, Object>();

outProperties.put(WSHandlerConstants.ACTION, WSHandlerConstants.USERNAME_TOKEN);

outProperties.put(WSHandlerConstants.USER, username);

PasswordCallbackHandler callback = new PasswordCallbackHandler();

callback.setPassword(password);

outProperties.put(WSHandlerConstants.PASSWORD_TYPE, WSConstants.PW_TEXT);

outProperties.put(WSHandlerConstants.PW_CALLBACK_REF, callback);

WSS4JOutInterceptor wssOut = new WSS4JOutInterceptor(outProperties);

endpoint.getOutInterceptors().add(wssOut);

endpoint.getOutInterceptors().add(new SAAJOutInterceptor());

endpoint.getInInterceptors().add(new LoggingInInterceptor());

endpoint.getOutInterceptors().add(new LoggingOutInterceptor());

RetrieveRequest retrieveRequest = new RetrieveRequest();

retrieveRequest.setObjectType("List");

retrieveRequest.getProperties().add("ListName");

RetrieveRequestMsg retrieveRequestMsg = new RetrieveRequestMsg();

retrieveRequestMsg.setRetrieveRequest(retrieveRequest);

RetrieveResponseMsg retrieveResponseMsg = soap.retrieve(retrieveRequestMsg);

for (APIObject apiObject : retrieveResponseMsg.getResults()) {

List l = (List) apiObject;

System.out.println(l.getListName());

}

}

}

Fuel UX

Fuel UX: Controls

Fuel UX: Components

Fuel UX

<!DOCTYPE html>

<html class="fuelux">

<head>

<link href="http://fuelcdn.com/fuelux/2.4.0/css/fuelux.css" rel="stylesheet" ty

<link href="http:///fuelcdn.com/fuelux/2.4.0/css/fuelux-responsive.css" rel="st

<script src="http://ajax.googleapis.com/ajax/libs/jquery/1.9.1/jquery.min.js" t

<script src="http://fuelcdn.com/fuelux/2.4.0/loader.min.js" type="text/javascri

</head>

<body style="padding: 20px;">

<div id="MySearch" class="input-append search">

<input type="text" class="input-medium" placeholder="Search">

<button class="btn">

<i class="icon-search"></i>

</button>

</div>

</body>

</html>

Fuel UX: Declarative

<!DOCTYPE html>


<head>

<link href="http://fuelcdn.com/fuelux/2.4.0/css/fuelux.css" rel="stylesheet" ty

<link href="http:///fuelcdn.com/fuelux/2.4.0/css/fuelux-responsive.css" rel="st

<script src="http://ajax.googleapis.com/ajax/libs/jquery/1.9.1/jquery.min.js" t

<script src="http://fuelcdn.com/fuelux/2.4.0/loader.min.js" type="text/javascri

</head>






</button>

</div>

</body>

</html>

Fuel UX: Programmatic

<!DOCTYPE html>


<head>

[...]

<script>

$(function () {

$('#MySearch').on('searched', function (e, searchText) {

processSearch(searchText);

}).on('cleared', function () {

clearSearchResults();

});

});

</script>

</head>






HubExchange

Learn more…

Ian Murdock

VP Platform,

@imurdock

Building Apps for the ExactTarget Marketing Cloud

Technology

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