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Guy Hanson ExactTarget Connections London November 2012 - The Future of Deliverability
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The Future of Deliverability – Email Intelligence Guy Hanson Director, Response Consulting, EMEA The Global Leader in Email Intelligence
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Transcript of Guy Hanson ExactTarget Connections London November 2012 - The Future of Deliverability
The Future of Deliverability – Email Intelligence
Guy HansonDirector, Response Consulting, EMEA
The Global Leader in Email Intelligence
The Global Leader in Email Intelligence
Our solutions maximise the performance and accountability of email while protecting users from spam and other abuse.
Over a Decade of Email Expertise
Proven Data Infrastructure
Delivering Measurable ROI to thousands of customers worldwide
Why do my good emails get blocked?
ISPs use your sender reputation to make filtering
decisions. A poor reputation means, your email will get blocked.
Email Filtering Decisions
Risk
Yes
No
IP Address Permanenc
e
Spam Complaints
Unknown Users
Infrastructure
Spam Traps
Subscriber Engagemen
t
Source: Return Path Senderscore Benchmark Report June 2012
Impact of Reputational Factors
Your reputation scores impacts your deliverability
IPs with a score of 81-90 are enjoying an average 92% IPR
IPs with a score of 71-80 only achieve an average 68% IPR
The Increasing Importance of Engagement
A Sea-Change in Thinking
The Email Intelligence DashboardThe Email Intelligence Dashboard
Subscriber Engagement in Action
Inbox Placement & Read Rates
Subscriber Behaviour
What to Look Out For Next!
Crystal Ball Gazing for 2013
Mobile now the dominant platform
4G provides more content options
Location-based targeting
Greater awareness of brand protection
Big data intelligence
Guy HansonDirector, Response Consulting, EMEA
• [email protected]• www.returnpath.com• uk.linkedin.com/in/guyhanson• @GuyHanson, @ReturnPath
The Global Leader in Email Intelligence
