Post on 22-Jan-2018
Charlie Kalech
Director, J-Town Internet Services Ltd.
February 18, 2016
Getting The Right Message To The Right People -
Finding Your Niche
When Did You Join
When Did You Join
What Was It Like
When Did You Join
Don’t Worry About Us.....
And Now
And Now
@Charlie KalechTwitter Posts Over TimeFeb 2008-March 2009
03/02/08 17/10/08 31/10/08 16/11/08 26/12/08 02/01/09 01/02/09 26/03/090
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@Charlie KalechTwitter Followers Over Time
Feb 2008-March 2009
03/02/08 17/10/08 31/10/08 16/11/08 26/12/08 02/01/09 01/02/09 26/03/09
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What Would You Expect ?
@Charlie KalechTwitter Followers Over Time
Feb 2008-March 2009
03/02/08 17/10/08 31/10/08 16/11/08 26/12/08 02/01/09 01/02/09 26/03/09
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Follow ing Follow ers
@Charlie KalechTwitter Followers Over Time
Feb 2008-March 2009
03/02/08 17/10/08 31/10/08 16/11/08 26/12/08 02/01/09 01/02/09 26/03/09
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Follow ing Follow ers
03/02/08 17/10/08 31/10/08 16/11/08 26/12/08 02/01/09 01/02/09 26/03/09 18/02/16
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Follow ing Follow ers
https://tweetdeck.twitter.com/
@Charlie KalechTwitter Followers Over Time
2008-2016
03/02/08 17/10/08 31/10/08 16/11/08 26/12/08 02/01/09 01/02/09 26/03/09 18/02/16
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Follow ing Follow ers
@Charlie KalechTwitter Followers Over Time
2008-2016
No O
f Posts
03/02/08 17/10/08 31/10/08 16/11/08 26/12/08 02/01/09 01/02/09 26/03/09 18/02/16
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Follow ing Follow ers
@Charlie KalechTwitter Followers Over Time
2008-2016
twitter.com
@Charlie Kalech2008
Once Again, I Was Not Alone
And Now
03/02/08 17/10/08 31/10/08 16/11/08 26/12/08 02/01/09 01/02/09 26/03/09
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Avg
. Po
sts
Pe
r D
ay
03/02/08 17/10/08 31/10/08 16/11/08 26/12/08 02/01/09 01/02/09 26/03/09
0
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Follow ing Follow ers
03/02/08 17/10/08 31/10/08 16/11/08 26/12/08 02/01/09 01/02/09 26/03/09
0
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Avg
. Po
sts
Pe
r D
ay
03/02/08 17/10/08 31/10/08 16/11/08 26/12/08 02/01/09 01/02/09 26/03/09
050
100150200250300350400450
Follow ing Follow ers
As the Number of Posts Goes UpThe Number of Followers Increases, But the Average Number of Posts Per Day Decreases
Over Time● Less Work● More Reach
Over Time● More Content● Less Need For Activity
03/02/08 17/10/08 31/10/08 16/11/08 26/12/08 02/01/09 01/02/09 26/03/09 18/02/16
0
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Avg
. Po
sts
Pe
r D
ay
03/02/08 17/10/08 31/10/08 16/11/08 26/12/08 02/01/09 01/02/09 26/03/09 18/02/16
0200400600800
100012001400160018002000
Follow ing Follow ers
No
Of P
osts
Pop(u)lar & Evergreen Content
Less Useful to Gain Real-Time Results
● Engagement
● Conversions
In Social Media
Pop(u)lar & Evergreen Content
Yields More Followers/Likes Over Time
Can Be Great For Other Goals & PlatformsSelling Digital Products● e-books● subscriptions● e-learning
Branding & Positioning
It Is Time To Step Back & See The Forest For The Trees, To Gain Perspective, Determine What We Should Be Doing To Reach Our Goals ●
Global USA
Trip Advisor 203 65
Booking.com 115 354
Hotels.com 560 296
Kayak 603 144
Priceline 917 216
Alexa Ranks Feb. 18, 2016
Global USA
Google 1 1
Trip Advisor 65
Booking.com 115
Alexa Ranks Feb. 18, 2016
Adi Tatarko & Alon CohenCo-Founders of Houzz.
houzz.com
Global Rank 682
USA Rank 198
zillow.com
Global Rank 176
USA Rank 34
airbnb.com
Global Rank 490
USA Rank 180
Thank You
Charlie Kalech Director, J-Town Internet Services Ltd.
www.j-town.co.il
charlie@j-town.co.il
@CharlieKalech
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