Post on 12-Aug-2015
1
Getting Social with
Readers of United Hemispheres share their travel experiences with us
using #Hemigram
Travelers love the inflight magazine…
74% OF UNITED PASSENGERS WILL
READ THE MAGAZINE ON ANY
ONE FLIGHT
Source: Global Passenger Survey, United, 2015
…they can’t wait to read it…
55% OF UNITED PASSENGERS SEE
THE INFLIGHT MAGAZINE AS PART
OF THEIR TICKET PRICE
Source: Global Passenger Survey, United, 2015
…and they spend a lot of time with it
HEMISPHERES READERS SPEND OVER 28 MINS
WITH THE MAGAZINE
Source: GfK MRI, Spring 2015
Frequent flyers are frequent readers
HEMISPHERES READERS TAKE AN
AVERAGE OF 7 ROUND TRIPS A
YEAR
Source: GfK MRI, Fall 2014
Real People: Real Engagement
26% OF UNITED PASSENGERS HAVE TRAVELED WITH A CHILD IN THE LAST
12 MONTHS
Source: GfK MRI, Fall 2014
Real People: Real Engagement
61% OF UNITED PASSENGERS
ARE AT MANAGERIAL LEVEL OR ABOVE
OVER 12% MADE BUSINESS PURCHASE
DECISIONS OF OVER $500,000 LAST YEARSource: GfK MRI, Fall 2014
Seeking Inspiration
86% OF HEMISPHERES
READERS LOOK FOR TOURISM
INFORMATION IN THE MAGAZINE
78% OF READERS HAVE ACTED ON AN
ADVERT THEY’VE SEEN IN
HEMISPHERES
Source: Global Passenger Survey, United, 2015
Stimulating Fun New Ideas
46% OF HEMISPHERES READERS HAVE
TAKEN A PICTURE OF AN ADVERT THAT’S INSPIRED THEM IN
THE MAGAZINE
Source: Global Passenger Survey, United, 2015