Getting Social with United Hemispheres

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Getting Social with

Readers of United Hemispheres share their travel experiences with us

using #Hemigram

Travelers love the inflight magazine…

Travelers love the inflight magazine…

74% OF UNITED PASSENGERS WILL

READ THE MAGAZINE ON ANY

ONE FLIGHT

Source: Global Passenger Survey, United, 2015

It’s their favorite…

“#Hemigram My fav mag, all the

way to LAX”

…they can’t wait to read it…

55% OF UNITED PASSENGERS SEE

THE INFLIGHT MAGAZINE AS PART

OF THEIR TICKET PRICE


…and they spend a lot of time with it

HEMISPHERES READERS SPEND OVER 28 MINS

WITH THE MAGAZINE

Source: GfK MRI, Spring 2015

Frequent flyers are frequent readers

Frequent flyers are frequent readers

HEMISPHERES READERS TAKE AN

AVERAGE OF 7 ROUND TRIPS A

YEAR

Source: GfK MRI, Fall 2014

Real People: Real Engagement

Excited Families


26% OF UNITED PASSENGERS HAVE TRAVELED WITH A CHILD IN THE LAST

12 MONTHS



Young Adventurers


20% OF UNITED PASSENGERS ARE 25 - 34



Globetrotting Couples


65% OF HEMISPHERES READERS ARE

MARRIED



Business Leaders


61% OF UNITED PASSENGERS

ARE AT MANAGERIAL LEVEL OR ABOVE

OVER 12% MADE BUSINESS PURCHASE

DECISIONS OF OVER $500,000 LAST YEARSource: GfK MRI, Fall 2014


Animal Lovers


63% OF HEMISPHERES

READERS OWN A PET


Seeking Inspiration

Seeking Inspiration

86% OF HEMISPHERES

READERS LOOK FOR TOURISM

INFORMATION IN THE MAGAZINE

78% OF READERS HAVE ACTED ON AN

ADVERT THEY’VE SEEN IN

HEMISPHERES


Stimulating Fun New Ideas

Stimulating Fun New Ideas

46% OF HEMISPHERES READERS HAVE

TAKEN A PICTURE OF AN ADVERT THAT’S INSPIRED THEM IN

THE MAGAZINE


Making Life Changing Journeys

Making Life Changing Journeys

A THIRD OF UNITED PASSENGERS HAVE VOLUNTEERED FOR

A CHARITABLE CAUSE

28% HAVE DONATED OVER $500 TO

CHARITY THIS YEARSource: Global Passenger Survey, United,

2015

Getting Social with United Hemispheres

Travel

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