Post on 28-Nov-2014
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The Future of Social MediaPinal Town HallApril 29, 2010By Retha Hill, DirectorNew Media Innovation Lab
+Retha Hill About Me
25 years in the news game
Worked for Detroit Free Press, Charlotte Observer and the bulk of my career at The Washington Post and then Washingtonpost.com
Vice President, Content at BET Interactive
Director of the New Media Innovation Lab at the Cronkite School of Journalism and Arizona State University
Owner of Painted Desert Media, LLC, a media development consulting company
+The News About the News is Grim Everyday the outlook for news is poor
414,000 newspaper industry jobs lost since 2001 by one account, including more than 15,000 news reporting jobs in the last three years
Newspapers from the Rocky Mountain News to the Seattle Post-Intelligencer have closed; others have gone bankrupt or gone to digital only
Television news has been cut back; network news have laid off hundreds and closed bureaus from Johannesburg to Berlin
At the same time, interest in news and media is at an all time high…..
+The Public Wants In
There are approximately 200 million blogs out there and more than a third of them are about products and brands – your products and brands
1.6 million blog postings each day, by some accounts – others say that is too conservative
This video puts the information glut into perspective
+Social Media Big Drivers:
Reputation Economy
The Linked Economy/Personalization
Location, Location, Location
New Tools/New Reality
+Web 2.5Harnessing the Crowd
Yelp
Salesforce.com
Twitter 2.0
See, Click, Fix
The Extraordinaires
+New Uses for Old FavoritesNewsCloud, FB Personalization, Lists
+Other Location or Personalization Tools
Face.com – automatically tags photos, pulls up user info from Facebook and
Picasa – automatically tags photos despite changes in a person’s appearance
Sixth Sense
+SpeedGet on; Get Found -- FAST
Robo.to – Allows for instant publishing of video
RssCloud – Allows for instant publishing of content to blogs where it is picked up immediately by Google Reader
Livestation – Sends a video feed directly to iPhone as soon as its being broadcast; desktop widget allows you to watch live tv, incorporates interactive chat, viewer ratings
+Augmented RealityLayar, Wikitude
+Resources
AllFacebook.com – Find out what’s happening to the world’s biggest social network from consumers who watch everything Mark and the gang are doing
Mashable.com – covers everything that moves with social media, Web 2.0 in an accessible way
Read, Write, Web – ditto
PaidContent.org – the big deals
NYT Technology Blogs – breaks it down for non techies
Wired Magazine – big picture