Post on 08-May-2015
description
HES-SO Valais/Wallis
Institut Entrepreneurship Management
Sierre, Switzerland
Luca Salzano
Co-founder and CMO @Novertur
/lucasalzano
@Luca_LS87
TheRightSocialMedia.com
NOVERTUR: Business Case
PROSPECT / INTERACT / TRADE
“From a Simple Idea to Market”
I was never meant to be an entrepreneur!
2
I mean… Who
wants to be as
crazy as these
guys?!
I was never meant to be an entrepreneur!
3
You’d rather
be this guy…
I was never meant to be an entrepreneur!
4
…until you
realize he isn’t
really the guy
you want to
be…
I was never meant to be an entrepreneur!
5
Marc Canter
CEO @BroadBand Mechanics
Co-founder @MacroMind(later re-named MacroMedia)
Sold to Adobe Systems for $3.4B in 2004
Reid Hoffman
Exec. Chairman and Co-founder
Former VP @PayPal
Board Member in numerousstartups incl. AirBnB, Mozilla, Zinga)
Novertur – overview
7
Growth
(1M users
Series A
(2M)
POC
(50k users,
revenues)
Early stage
(700k)
• Platform up and running
• 3’000 companies & 21 non-profit trade organizations registered
• Good user engagement on platform
• A team in place
• R&D co-financed by Swiss government (CTI)
• A huge total addressable market
Live to market
(3k users)
Seed (BAS)
(250k)BetaDevelopmentIdea
2012 2013 2014 2015 20172011
Some users:
Novertur - technology
8
Advanced matchmaking algorithm
(big data analysis, semantic, clustering technics)
Financing Development Partner/support
Patenting
process
initiated in EU
The birth of an idea
9
“Everything begins with an idea”
– Earl Nightingale
The birth of an idea
10
Academics can fuel business ideas
The birth of an idea
11
“Ideas won’t keep. Something must be done about them.”
– Alfred North Whitehead
BUT…
Design – conceptualizing a product
12
Who do you need to bring this idea to life?
What skills do you need to create the product?
Find the right co-founding partners
Start building a team that works!
Florent• Business analysis expert
• Internet business experience
(eBay)• Patriarchal
• Owned a garage at the ageof 18
Marius• Interactive design genius
• Speaker @ECAL
• Borned Artist• Sold Calvin Klein
underwears imported fromChina at the age of 13
Luca• Marketing guy
• New media enthusiast
• Hotheaded boyscout• Organized football betting
contests at school at the age of 13
Design – conceptualizing a product
13
Design – conceptualizing a product
14
Design – business strategy & planning
15
End of year 1
Re
ve
nu
es
Design – business strategy & planning
16
“The essence of strategy is choosing
what not to do.” - Michael Porter
Design – business strategy & planning
17
The multiplicator utopia
Design – business strategy & planning
18
We are an Internet company!
Let’s leverage the Internet!
Development – creating a product
19
Do we have all the skills to create what we conceptualized?
NO!
Seed to hire the teamCo-founders savings and
shares to hire the team
The Portuguese
Miracle!
Financing – crossing the desert
20
“Do not fear talking about your idea”
- Florent Schlaeppi
Financing – crossing the desert
21
Developing a network: “Founders must turn into salesmen”
The entrepreneur’s
daily life
Talk
Present
Convince
Financing – crossing the desert
22
“Founders must turn into salesmen”: Talk / Present / Convince…
• …Everyone around you starting with your family and
friends
• …Random people at bars and networking events
• …Participating to every single possible contest
• …Considering all investment possibilities
If you want to raise funds, people have to be aware you exist!
From strategy to market
23
First market test: Verifying the need & acquisition channels
CPA?
First market test: Testing the product
Constant
Testing
From strategy to market
24
Free + Subscription Freemium Transactional?
Advertising?
Sales?
First market test: “The quest for sustainable business model”
Novertur next steps
25
From Market Launch to Proof of Concept (Revenues)
Seed (extension)
2014Venture capital
(early 2015)
Novertur next steps
26
… Keep turning into salesmen!
27
Q&ASESSION
28
@Novertur
Let’s keep in touch!
/Novertur
+Novertur
/Novertur
Follow us!
@Luca_LS87
/lucasalzano
+LucaSalzano
Novertur - www.novertur.com
Blog – www.therightsocialmedia.com