Simple Pediatrics Pitch for UCSF Idea to IPO

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Video-driven engagement, efficiency, and outcomes PEDIATRICS Simple Prepared for I2I Practice Feedback 3/17

Transcript of Simple Pediatrics Pitch for UCSF Idea to IPO

Page 1: Simple Pediatrics Pitch for UCSF Idea to IPO

Video-driven engagement, efficiency, and outcomes

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Page 2: Simple Pediatrics Pitch for UCSF Idea to IPO

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Team

Teresa Tuan MD Josh Stroud

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Medical Groups Need Scalable Tools

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Pa entEngagement

MedicalCosts

Pa entOutcomes

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Patient Education Video Platform

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Testimonials

“…It’s the spiel I don’t have time

to give in a busy ED. It’s like

having a second provider.”-- UCSF Pediatric ED Physician

“…Education is my number one need.

There is still so much I don’t know.”-- New parent about 6-month old daughter

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Providers

Business Model: SaaS

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Medical Group

Cloud video delivery

Incentive payments Monthly fee per provider

Patients

Web portal

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Market Size

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Source: Frost and Sullivan 2012

$280MM

Entry MarketPatient Engagement

• Pediatrics

• Bay Area

• Group practices

~25% Growth last five years

$1.3MM

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EngagingDry

Accurate

Out-of-date

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Competition

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Go-To-Market Strategy

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Pilot study

with Bay Area medical group

Founding team signs first

customers

Hire direct sales force

Target ACOs

March-Nov ’14:

Nov-Dec ’14:

Q4 ‘14/Q5 ‘15:

Q3 2015:

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Financial Projections

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Revenue 2014-2016

$0

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

$350,000

Q12014

Q2 Q3 Q4 Q12015

Q2 Q3 Q4 Q12016

Q2 Q3 Q4

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Milestones and Funding

2014 2015 2016

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Custo

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1st Customer

Expand to ACOs

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Customers

$700K Angel/Seed

$5 Million Series A

$100K Friends & Family

1st Video in

Clinical Setting

Build portal

MVPBuild cloud platform

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Customers

Pilot

DiscussionsPilot Study Direct Sales

10 Videos 70 Videos200 Videos,

3 Languages

Scale platform

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Investment Opportunity

$700K Seed Funding

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Use of Funds:30%: Build Content Library

30%: Build Software Platform

40%: Hire Direct Sales Force

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Thank you!

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