HES-SO Valais/Wallis

Institut Entrepreneurship Management

Sierre, Switzerland

Luca Salzano

Co-founder and CMO @Novertur

/lucasalzano

@Luca_LS87

TheRightSocialMedia.com

NOVERTUR: Business Case

PROSPECT / INTERACT / TRADE

“From a Simple Idea to Market”

I was never meant to be an entrepreneur!

2

I mean… Who

wants to be as

crazy as these

guys?!

I was never meant to be an entrepreneur!

3

You’d rather

be this guy…

I was never meant to be an entrepreneur!

4

…until you

realize he isn’t

really the guy

you want to

be…

I was never meant to be an entrepreneur!

5

Marc Canter

CEO @BroadBand Mechanics

Co-founder @MacroMind(later re-named MacroMedia)

Sold to Adobe Systems for $3.4B in 2004

Reid Hoffman

Exec. Chairman and Co-founder

@LinkedIn

Former VP @PayPal

Board Member in numerousstartups incl. AirBnB, Mozilla, Zinga)

Novertur – concept

6

Novertur – overview

7

Growth

(1M users

Series A

(2M)

POC

(50k users,

revenues)

Early stage

(700k)

• Platform up and running

• 3’000 companies & 21 non-profit trade organizations registered

• Good user engagement on platform

• A team in place

• R&D co-financed by Swiss government (CTI)

• A huge total addressable market

Live to market

(3k users)

Seed (BAS)

(250k)BetaDevelopmentIdea

2012 2013 2014 2015 20172011

Some users:

Novertur - technology

8

Advanced matchmaking algorithm

(big data analysis, semantic, clustering technics)

Financing Development Partner/support

Patenting

process

initiated in EU

The birth of an idea

9

“Everything begins with an idea”

– Earl Nightingale

The birth of an idea

10

Academics can fuel business ideas

The birth of an idea

11

“Ideas won’t keep. Something must be done about them.”

– Alfred North Whitehead

BUT…

Design – conceptualizing a product

12

Who do you need to bring this idea to life?

What skills do you need to create the product?

Find the right co-founding partners

Start building a team that works!

Florent• Business analysis expert

• Internet business experience

(eBay)• Patriarchal

• Owned a garage at the ageof 18

Marius• Interactive design genius

• Speaker @ECAL

• Borned Artist• Sold Calvin Klein

underwears imported fromChina at the age of 13

Luca• Marketing guy

• New media enthusiast

• Hotheaded boyscout• Organized football betting

contests at school at the age of 13

Design – conceptualizing a product

13

Design – conceptualizing a product

14

Design – business strategy & planning

15

End of year 1

Re

ve

nu

es

Design – business strategy & planning

16

“The essence of strategy is choosing

what not to do.” - Michael Porter

Design – business strategy & planning

17

The multiplicator utopia

Design – business strategy & planning

18

We are an Internet company!

Let’s leverage the Internet!

Development – creating a product

19

Do we have all the skills to create what we conceptualized?

NO!

Seed to hire the teamCo-founders savings and

shares to hire the team

The Portuguese

Miracle!

Financing – crossing the desert

20

“Do not fear talking about your idea”

- Florent Schlaeppi

Financing – crossing the desert

21

Developing a network: “Founders must turn into salesmen”

The entrepreneur’s

daily life

Talk

Present

Convince

Financing – crossing the desert

22

“Founders must turn into salesmen”: Talk / Present / Convince…

• …Everyone around you starting with your family and

friends

• …Random people at bars and networking events

• …Participating to every single possible contest

• …Considering all investment possibilities

If you want to raise funds, people have to be aware you exist!

From strategy to market

23

First market test: Verifying the need & acquisition channels

CPA?

First market test: Testing the product

Constant

Testing

From strategy to market

24

Free + Subscription Freemium Transactional?

Advertising?

Sales?

First market test: “The quest for sustainable business model”

Novertur next steps

25

From Market Launch to Proof of Concept (Revenues)

Seed (extension)

2014Venture capital

(early 2015)

Novertur next steps

26

… Keep turning into salesmen!

27

Q&ASESSION

28

@Novertur

Let’s keep in touch!

/Novertur

+Novertur

/Novertur

Follow us!

@Luca_LS87

/lucasalzano

+LucaSalzano

Novertur - www.novertur.com

Blog – www.therightsocialmedia.com