FixIt: A Public Utility AppGroup 5:

Muhammad Amir ShafiqJin Wai GohKimaya Kale

Katie Levesque

OutlineMotivation

Proposed Solution

Design Thinking Survey

Empathize

Define Problem

Ideate

Prototype I

Feedback Prototype II

Business Canvas Model

Conclusions

MotivationBroken Street light

Pothole

Hanging electricity wires

Water leakage

Gas leakage

Dangerous traffic intersection

Pollution / Trash problems

Phone/Internet Issues

Community polls

Proposed SolutionAn integrated platform to crowd pool

the common problems faced by the general public

Interactive and easy-to-use

Status monitoring

Endorsements by multiple reporters

Community polls

Survey Results (51 responses)

Likelihood of reporting a public issue Primary reason stopping

people from reporting community issues

Likelihood of reporting a public issue if an app is available

EmpathizeTHINK

● Consumers believe the reporting process is too troublesome

● Consumers don’t think they can report issues because they don’t know to whom to report

DO● 73% are more likely to not report

issues● 80% have never reported issues● Too troublesome and do not have

sufficient resources for reporting● Don't know the proper authority to

report issue to● 90% are more likely to report an

issue if an app was available.

FEEL● Consumers who think the process

is troublesome feel frustrated and annoyed

● Consumers who do not know the proper authority feel uninformed and powerless

SAYReport, authorities, facility, light, police

Rank of incidences in order of importance

DefineThe public are unaware of methods of reporting public issues.

If they are aware, they feel that it is too troublesome to report the issue to the right authority.

We seek to provide a common integrated platform for the public to crowd pool their problems.

The platform should be user-friendly.

Issues people would most like to report through an app include dangerous traffic intersections, trash problems, and domestic violence.

Community IssueCommunity Members

Service Authorities

IdeateApp based platform vs Website based

Platform needed to:Aggregate many public services

Conveniently report type of problem and location

Accessible on the go

IdeateFront End:

Location-specific pop-up

Platform to communicate relevant issues with relevant community authorities

Form of tracking or notification to consumer for issue status

Poll for crowd pooling problems

Ads for revenue

Back end:Built-in auto-dialer or email or provider-specific method of contact

Automated reminder incase more than 10 complaints about the same issue in a certain area are received

Data-driven dashboard targeted at service providers

Prototype I

Reporting a New Issue

Report Traffic Light

Reporting a New Issue

Voting for Existing Issue

Report Traffic Light

Voting for Existing Issue

Reported Issues Dashboard

Dash

Polls

Polls New Idea

Polls

Playground

Feedback of 1st PrototypeRegistration

Promotions/ Rewards

User: Reward points that can be redeemed

Companies: Advertising

Advertisers links

Prototype II

Georgia Dept of Transportation

Georgia Dept of Public Works

Georgia PowerAtlanta Police Dept

Georgia Dept of Community Affairs

App development/maintenance

Relationship management with service authorities

Business development with advertisers

Incident reporting and tracking

Interactive platform for users

In-app advertising

Service Authority subscription fee

App developers

Users who report incidents

Bonus/Reward Points

FAQ under dashboard

Polling

Mobile app (Android, iOS, Windows)

Dashboard for service companies

General Public

Service Companies

Advertisers

An easy way to alert the proper authorities about community issues to encourage speedy resolutions

Polling for different community-specific ideas

ConclusionsSuccessfully applied the design thinking process to address main

concerns/needs of customers.

Defined problem more clearly and identified key features for the app (dangerous traffic intersections, trash problem, domestic violence)

Next steps:

App will be viable if public authorities are willing to collaborate without any red tape.

Developing dashboard for public service companies.

Questions ?Thank you