FACEBOOK  VOOR  ’SAAIE’  MERKEN

!Utrecht,  11-­‐06-­‐2014  !!

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KLANTEN

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Facebook  voor  saaie  merken.

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Facebook  voor  ‘saaie’  merken.

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“It’s  an  unfortunate  reality  that  some  brands  have  a  built-­‐in  disadvantage  when  it  comes  to  producing  engaging  social  media  content.”

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Source:  Jasmine  Henry,  InboundMarkeFngAgents.com#congresfb | @doggers | @YuneSocial

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SOCIAL  CONTENT  MARKETING

SOCIAL  CONTENT  MARKETING

ResultContent  (&  campaigns)

ConversaEon  management

Targeted    adverEsing

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CONTENT  MARKETING

What  you  want  to  tell

What  people  want  to  hear

What  you  should  talk  

about

Bron:  Aart  Lensink

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CONTENT  MARKETING

What  you  want  to  tell

What  people  want  to  hear

What  you  should  talk  

about

 Natural  interest  in  product  domain

Brand  he

ritage

Love  brands

VERKLARING  POSITIE

Boring  brands

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#congresfb | @doggers | @YuneSocial

What  do  people  like  tot  talk  about?

Your  content  desEnaEon

CONTENT  DESTINATION

What’s  your  

product  about?

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Hoe  blijf  ik  gezond?

Jouw  gids  voor  een  gezonder  en  gelukkig  leven

CONTENT  MARKETING

Zorg-­‐verzekeringen

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FascinaFe  voor    technologie  en  innovaFe  en  prestaFe

!InspiraFe:  hoe  (Intell)  innovaFe    ons  dagelijks  

leven  verrijkt

CONTENT  MARKETING

Micro-­‐processors

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Leven  als  een  god  in  Frankrijk

!InspiraFe:  een  tweede  huis  

(en  evt.  een  derde)

CONTENT  MARKETING

Chic  bankieren

All  branded  content  is  either,  entertaining,  inspira*onal  or  helpfull.

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CREATING  VALUABLE  CONTENT

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#congresfb | @doggers | @YuneSocial

SOCIAL  CONTENT  MARKETING

SOCIAL  CONTENT  MARKETING

Resultaat

PASSION

PROVEPRIDE

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SALESFORCE

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SALESFORCE

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INTELL

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Make  it  wearable#congresfb | @doggers | @YuneSocial

MAERSK

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MAERSK

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“The  whole  strategy  is  to  get  closer  to  our  customers.”

Source:  Jonathan  Wichmann,  Maersk  Line

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OZU  UNIVERSITY

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UPS

#congresfb | @doggers | @YuneSocialSource:  Pivot.com,  september  2012

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UPS  HEROES  

heroic  stories

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“We  see  Facebook  as  a  place  to  have  fun.”

MARKETO

#congresfb | @doggers | @YuneSocialSource:  Interview  with  Jason  Miller,  Marketo’s  social  media  strategist

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MARKETO

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MARKETO

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MARKETO

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AGILENT  TECHNOLOGIES

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SUNLIFE  FINANCIALS

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SUNLIFE  FINANCIALS

“Sun  Life  wanted  to  engage  Canadian  consumers  earlier  in  the  sales  cycle,  before  they  had  considered  Sun  Life  or  were  even  aware  that  their  needs  might  be  met  by  a  

financial  product.”

Source:  Brenda  Spiering,  the  editor  of  Brighter  Life

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Engagement  /  traffic      

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Traffic      

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Conversie

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Traffic      

GENERAL  ELECTRIC

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Traffic      

GENERAL  ELECTRIC

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Traffic      

GENERAL  ELECTRIC

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GENERAL  ELECTRIC

#congresfb | @doggers | @YuneSocialSource:  h`p://gespringbreakit.tumblr.com/

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GENERAL  ELECTRIC

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GENERAL  ELECTRIC

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GENERAL  ELECTRIC

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AMERICAN  EXPRESS

“American  Express  OPEN  is  where  you  can  discover  insights,  make  connecNons  and  get  exposure  to  help  you  grow  your  business.”

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AMERICAN  EXPRESS

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AMERICAN  EXPRESS

#congresfb | @doggers | @YuneSocial

#congresfb | @doggers | @YuneSocial

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AMERICAN  EXPRESS

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AMERICAN  EXPRESS

KEY  TAKE  AWAYS

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KEY  TAKE  AWAYS

1.  Find  your  content  desFnaFon  !2.  Invest  (soc  sell)  !3.  Put  the  passionate  ones  in  control  !4.  Showing  your  personality  &  find  your  heroes  !5.  Ask  your  fans  what  they  want  (real  life  sehng)

6.  Explain  /  showcase  how  your  brand  adds  value  to  peoples  life  !7.  Create  great  &  happy  visuals  (graphics!)  !8.  Consider  a  blog!  !9.  Publish  ’weird’  stuff  (GE)  !10.  Don’t  be  shy:  use  CTA

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CONTACT

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YuneSocial.nl

 Facebook.com/YuneSocial

@YuneSocial

Robert@YuneSocial.nl

/  @Doggers

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