Mayank Rampuria - 12336093

Nikhil Raykar - 12333027

Arpan Sharma - 12329732

CONTENT•Company Profile•Key Success Factors•Reason for selecting Singapore•Singapore Environment Analysis•Culture Comparison•Employees to be appointed•Expatriate Management•Leadership Style•Communication System•Training•Compensation•Motivation

COMPANY PROFILEFounded in the year 1989 by three friends Mr.

Jain, Mr. Sharma, Mr. Raykar.HQ in Meerut (near Delhi).Successfully expanded its business in 3

countries - India, Srilanka & Malaysia.Turnover of 200 Million USD in 2008.315 outlets in India, 7 outlets in SriLanka and

22 outlets in Malaysia.2190 employees in three countries.Outsources manufacturing to 5 contract

manufacturers.

Vision:To be the best and the biggest brand in apparel

retailing, with high rate of customer and employee

satisfaction.

Mission:“To make people “feel good” & “look great.” Product Range:

COMPANY PROFILE

Singapore Environment AnalysisPolitical:Stable and Orderly Government.One of the least corrupt countries in the

world.No red tape or bureaucratic delays in

conducting business.

Economical:Highly developed market-based economy.Most business-friendly economy in the

world.

Singapore Environment AnalysisSocial:Multiracial Society.Population of over 4 million.High spending power.

Technological:3rd most wired nation in the world.Among the world Top-10 for network

readiness.

Legal:No minimum wage.No active labor unions.

Reason for selecting Singapore

Purchasing power.

Location: Near to Malaysia.

Brand conscious culture.

Business Hub: Easy to go global in future.

Government laws.

Key Success Factors

Inventory Management System.

Independent Designing Department.

Unique Sales Staff.

Culture Comparison

PDI IDV MAS UAI LTO0

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SingaporeIndia

Employees to be Appointed

Expatriate Management

Preparation stage:Language training.Economic & Political history.Cultural immersion and

familiarization program.

Adaptation stage:Good social life.Good incentives, facilities.

Leadership Style

Top to Middle Level Management:Participative Leadership:Increases job satisfaction.Develops employee’s skills.

Middle to Lower Level Management:Transformational Leadership:Injects enthusiasm into staff.Brings family type of atmosphere.

CommunicationCommunication

TrainingIntensive Expatriate training for

VP of International Operations(Singapore).

Intensive training for Middle Level Management.

Communication and Body Language training for Store Staff.

Store Staff:Salary between $1800 to $2200. Overtime allowances.

Middle Level Management:Salary between $2500 to $3500.Overtime allowances.

Top Management:Salary between $4000 to $6500.Fringe benefits.

Compensation

MotivationTeam-based reward program for

lower level management.

Performance based reward program for Middle Level Management.

Target based reward program for top level management.

Strives to satisfy needs as per Maslow’s Hierarchy of Needs.

Thank You!

Comments & Questions Please!