Fabio Cross Culture
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Transcript of Fabio Cross Culture
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Mayank Rampuria - 12336093
Nikhil Raykar - 12333027
Arpan Sharma - 12329732
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CONTENT•Company Profile•Key Success Factors•Reason for selecting Singapore•Singapore Environment Analysis•Culture Comparison•Employees to be appointed•Expatriate Management•Leadership Style•Communication System•Training•Compensation•Motivation
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COMPANY PROFILEFounded in the year 1989 by three friends Mr.
Jain, Mr. Sharma, Mr. Raykar.HQ in Meerut (near Delhi).Successfully expanded its business in 3
countries - India, Srilanka & Malaysia.Turnover of 200 Million USD in 2008.315 outlets in India, 7 outlets in SriLanka and
22 outlets in Malaysia.2190 employees in three countries.Outsources manufacturing to 5 contract
manufacturers.
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Vision:To be the best and the biggest brand in apparel
retailing, with high rate of customer and employee
satisfaction.
Mission:“To make people “feel good” & “look great.” Product Range:
COMPANY PROFILE
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Singapore Environment AnalysisPolitical:Stable and Orderly Government.One of the least corrupt countries in the
world.No red tape or bureaucratic delays in
conducting business.
Economical:Highly developed market-based economy.Most business-friendly economy in the
world.
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Singapore Environment AnalysisSocial:Multiracial Society.Population of over 4 million.High spending power.
Technological:3rd most wired nation in the world.Among the world Top-10 for network
readiness.
Legal:No minimum wage.No active labor unions.
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Reason for selecting Singapore
Purchasing power.
Location: Near to Malaysia.
Brand conscious culture.
Business Hub: Easy to go global in future.
Government laws.
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Key Success Factors
Inventory Management System.
Independent Designing Department.
Unique Sales Staff.
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Culture Comparison
PDI IDV MAS UAI LTO0
10
20
30
40
50
60
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80
SingaporeIndia
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Employees to be Appointed
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Expatriate Management
Preparation stage:Language training.Economic & Political history.Cultural immersion and
familiarization program.
Adaptation stage:Good social life.Good incentives, facilities.
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Leadership Style
Top to Middle Level Management:Participative Leadership:Increases job satisfaction.Develops employee’s skills.
Middle to Lower Level Management:Transformational Leadership:Injects enthusiasm into staff.Brings family type of atmosphere.
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CommunicationCommunication
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TrainingIntensive Expatriate training for
VP of International Operations(Singapore).
Intensive training for Middle Level Management.
Communication and Body Language training for Store Staff.
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Store Staff:Salary between $1800 to $2200. Overtime allowances.
Middle Level Management:Salary between $2500 to $3500.Overtime allowances.
Top Management:Salary between $4000 to $6500.Fringe benefits.
Compensation
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MotivationTeam-based reward program for
lower level management.
Performance based reward program for Middle Level Management.
Target based reward program for top level management.
Strives to satisfy needs as per Maslow’s Hierarchy of Needs.
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Thank You!
Comments & Questions Please!