By

CROSS-CULTURE COMMUNICATION

Koppula.chandrasekher Koppula.chandrasekher

1st M.B.A-13491E0037

QIS COLLEGE OF Engineering & Technology

Venga mukala palem,ongole-523002,

Prakasam (Dt), A.P E-

Mail@13491e0037@gmail.com

““The reasonable person adapts himself to The reasonable person adapts himself to the world, while the unreasonable one the world, while the unreasonable one persists in trying to adapt the world to persists in trying to adapt the world to himself”himself”

What is a culture?

Culture is the "lens" through which you view the world. It is central to what you see,How you make sense of what you see,How you express yourself.

Four Fundamental Patterns of Cultural Difference

What is different?1. Communication Styles

2. Attitudes toward conflicts

3. Decision making style

4. Approaches to knowing

Cross Culture CommunicationCross Culture Communication

Intercultural Communication is the process of sending and receiving messages between people whose cultural background could lead them to interpret verbal and non-verbal signs differently.

Why Cross Culture Why Cross Culture Communication is important ?Communication is important ?

Globalization: Cross border movement of people, goods and data brings more and more cultures into contact with one another and increases the potential of cross culture communication.

◦ Business Opportunities◦ Job Opportunities◦ Improves the contribution of employees in a diverse

workforce◦ Sharing of views and ideas◦ Talent improvisation◦ An understanding of diverse market

CODES USED IN COMMUNICATION

Verbal Communication Words Voice

Non-Verbal Communication Gestures Facial Expressions Eye Contact

Verbal communication is simply the communication that is expressed through words. What we speak and write generally is a verbal communication and…

Non Verbal Communication are messages that are conveyed through body movements, facial expressions, and eye contacts between the sender and the receiver.

Eye Contact

In some cultures, looking people in the eye is assumed to indicate honesty and straightforwardness; in others it is seen as challenging and rude.

In USA, the cheapest, most effective way to connect with people is to look them into the eye.

Most people in Arab culture share a great deal of eye contact and may regard too little as disrespectful.

In English culture, a certain amount of eye contact is required, but too much makes many people uncomfortable.

In South Asian and many other cultures direct eye contact is generally regarded as aggressive and rude.

Cont…

Gesture:

•A motion of the hands, head or body to emphasize an idea or A motion of the hands, head or body to emphasize an idea or emotion.emotion.

USA=OK JAPAN=MONEY

RUSSIA=ZERO BRAZIL=INSULT

How can the same Gestures be treated differently in different cultures

Improving Cross Culture Communication

Improving cross-cultural communication

1. Enhance message clarity Message content Language clarity Delivery style

2. Enhance message comprehension Inquiry

3. Minimize communication breakdowns

1. Enhancing message clarity

State message clearly; slow down.Repeat message using different words, if possible.Back up spoken message with written materials.Speak in the other’s language, if possible.Avoid using idioms, jargon, or ambiguous words.Convey message in ways that are not offensive or

threatening to others.

2. Enhancing message comprehension

State your expectations and assumptions clearly.

Restate the positions of all parties during discussions to clarify common understanding.

Deal with questions and concerns as they arise.

Be patient; repeat message as often as needed.

Write down any agreements of additional information to be sought.

3. Minimize communication breakdowns

Observe body language for signs of distress, anger, or confusion.

Be patient and understanding. Take a break when appropriate.

Mentally change places with others, asking yourself how they would respond to what you are saying.

Notice your own reactions to the situation.

Communicating across cultures: A summary

TEN Pre-cautions in Cultural TEN Pre-cautions in Cultural CommunicationCommunication

1.1. Slow DownSlow Down2.2. Separate QuestionsSeparate Questions3.3. Avoid Negative QuestionsAvoid Negative Questions4.4. Take TurnsTake Turns5.5. Write it downWrite it down6.6. Be SupportiveBe Supportive7.7. Check MeaningsCheck Meanings8.8. Avoid SlangsAvoid Slangs9.9. Watch the humorWatch the humor10.10. Maintain EtiquetteMaintain Etiquette

DEVELOPING CROSS CULTURAL COMMUNICATION SKILLS

"Tact is the ability to describe others as they see

themselves.“ – Abraham Lincoln