Esize klantendag "De toekomst van Inkoop"

Transcript of Esize klantendag "De toekomst van Inkoop"

InterimIC innovation accelerationInnovation study trips:2008: China2009: Russia

Innovation inhealth care:2006: India2007: USA2008: Japan

Healthcareinnovation eventInnovation in Government

vrijdag 19 november 2010

Trend in mobile & Internet Esize klantendag Vincent Everts

+31647180864

Trend in mobile & Internet Esize klantendag Vincent Everts

+31647180864

Vincent Everts?

Tudou.com bigger YouTube

Social Media

2.0

• Mijn Tools

Videoblogger

Talk to Me!

• kassa

Make your own company TV Channel

find, collect, publish

www.yubby.comvrijdag 19 november 2010

http://www.yubby.com

What are we going to talk about?

time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou

Google Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay

news resume VMS Google trends

What are we going to talk about?

keynote:/Users/remcobron/Documents/Vincent%20Everts/Vincent%20Everts%20presentatie%202.0/vincente-keynote-versie-2.0.4.key?id=BGSlide-8

Web1.0

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How do we spend our time?

TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

39%

33%

19%

6% 4%

TV RadioInternet NewspapersMagazines

Time & advertisement

Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h

TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06

NewsPapers 20 min/day€750M adv revenueAdds € 2,00 pp/h

Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 2,50 pp/ph

• $20 miljard sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc

Google adwords

•Easy to set-up•Easy to budget•Price per keyword

Also onYouTube

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1991vrijdag 19 november 2010

1994

2001

9200 Nokia

2001

9200 Nokia

2005

Andy Rubin

2005

Andy Rubin

Developers

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Developers

51

§

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IMPACT ON BUSINESS

DELL Case

keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-71

DELL Case

Dell notebooks

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tekst

E-commerce worldwide

2010: €500B

+10%

bron: forrester

Web influenced: €3000Bvrijdag 19 november 2010

Online bestedingen

2009: 8 miljard euro

2009: 7,3 miljard euro

+10%

bron: thuiswinkel.org

Web-influenced 48 miljard

ProductinformatieSocial toolsvrijdag 19 november 2010

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews

LondonCalling.mobi

Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate

why one choice is better than another choice.

LondonCalling.mobi

Operations delivers.

LondonCalling.mobi

Operations delivers.

LondonCalling.mobi

Operations delivers. Any gap between the two drives a conversation

on the social Web.

Dave Evans bit.ly/nublackvrijdag 19 november 2010

LondonCalling.mobivrijdag 19 november 2010

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kindle

Download everything wirelessly

Buy books wirelessly

E-ink technologie reads the best

240.000 titels

30 hours battery & fantastic userinterface

kindle

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http://www.sanomadigital.nl/en-web-Nieuws-iPad_apps.php

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http://www.sanomadigital.nl/en-web-Nieuws-iPad_apps.php

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Negroponte

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Negroponte

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Negroponte

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Negroponte

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Negroponte

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Negroponte

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beta

• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks

WEB 2.0

Who talks

Blogs demografie

Bron: Technorati 2008vrijdag 19 november 2010

Blogs demografie

7 guidelines

1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print

RSSvrijdag 19 november 2010

RSS Readers

http://www.google.nl/ig?hl=nl&source=iglk

Communication 2.0

“What are you doing in 140 characters”

Customer service

Why callvia computer?

It’spersonal!

Wordprocessing 1951

Wordprocessing 1985

Wordprocessing 2008

Online collaborationvrijdag 19 november 2010

Revisionscompare

Social bookmarking del.icio.us

Web 2.0 startpagina Netvibes & iGoogle

Online to do lists Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management Flickr & Picasa

Web wordprocessing Google Docs

Online calendar Google Calendar

Project management Basecamp

Mindmapping Mindmeister

Web 2.0 software

Get feedback

Social Networking

Twitter/linkedin/Facebook corperate strategy

Product/Mrk/SalesTone of voice

Tools

Video Everywhere

3515-02-07 ROOS - Regionale TV in 2010 35vrijdag 19 november 2010

http://www.youtube.com/watch?v=6gmP4nk0EOE

3515-02-07 ROOS - Regionale TV in 2010 35vrijdag 19 november 2010

http://www.youtube.com/watch?v=6gmP4nk0EOE

Internetvideois not just YouTube!

Social Media

2.0

www.vincente.nl

www.yubby.com

www.interimic.nl

vincent@everts.net

www.twitter.com/vincente

+31647180864

Vincent Everts

http://www.vincente.nl

mailto:vincent@everts.net

Esize klantendag "De toekomst van Inkoop"

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Transcript of Esize klantendag "De toekomst van Inkoop"

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