MACROWIKINOMICS:

Rebooting Business and the World

MACROWIKINOMICS:

Rebooting Business and the World

Don Tapscott, Chairman

dtapscott@nGenera.com

twitter.com/dtapscott

www.dontapscott.com

November 23, 2010

2 | © 2010 nGenera Insight. All Rights Reserved.

Current Crisis

3 | © 2010 nGenera Insight. All Rights Reserved.

4 | © 2010 nGenera Insight. All Rights Reserved.

A Turning Point in History:

Rebooting Our Institutions

5 | © 2010 nGenera Insight. All Rights Reserved.

The Rise of the Age of Networked Intelligence

Agrarian Agrarian

AgeAge

Industrial Industrial

AgeAge

Age of Age of

NetworkedNetworked

IntelligenceIntelligence

Printing PressPrinting Press InternetInternet

6 | © 2010 nGenera Insight. All Rights Reserved.

WEB 2.0WEB 2.0

Four Drivers for ChangeFour Drivers for Change

7 | © 2010 nGenera Insight. All Rights Reserved.

Web 2.0 Taxonomy

Web 2.0Web 2.0

8 | © 2010 nGenera Insight. All Rights Reserved.

The Thing:

No need to keep a light on when the house knows…

9 | © 2010 nGenera Insight. All Rights Reserved.

“The internet is already the dominant medium for

communications, entertainment and the information

society. Not the TV, not the telephone, not the

newspaper or magazine. Not the radio, or the CD

player. The TV news is a highlight reel for the Web.”

–Jonathan Miller, CEO, Fox Interactive

10 | © 2010 nGenera Insight. All Rights Reserved.

Web 2.0 Taxonomy

BROADBAND MOBILITYBROADBAND MOBILITYWeb 2.0Web 2.0

11 | © 2010 nGenera Insight. All Rights Reserved.

Mobility: Google to Test Ultra-Fast Broadband

12 | © 2010 nGenera Insight. All Rights Reserved.

Web 2.0 Taxonomy

BROADBAND MOBILITYBROADBAND MOBILITYWeb 2.0Web 2.0

13 | © 2010 nGenera Insight. All Rights Reserved.

Geospatiality: Augmented Reality

14 | © 2010 nGenera Insight. All Rights Reserved.

Geospatiality: Augmented Reality

15 | © 2010 nGenera Insight. All Rights Reserved.

Web 2.0 Taxonomy

BROADBAND MOBILITYBROADBAND MOBILITYWeb 2.0Web 2.0

16 | © 2010 nGenera Insight. All Rights Reserved.

True Multimedia: Digital Humans

17 | © 2010 nGenera Insight. All Rights Reserved.

True Multimedia: 3D TV

18 | © 2010 nGenera Insight. All Rights Reserved.

Web 2.0 Taxonomy

BROADBAND MOBILITYBROADBAND MOBILITYWeb 2.0Web 2.0

19 | © 2010 nGenera Insight. All Rights Reserved.

WEB SERVICESWEB SERVICES

Web Services:

From Websites to Global Platform

20 | © 2010 nGenera Insight. All Rights Reserved.

Web Services: Viewzi - 3D Cloud Photos

21 | © 2010 nGenera Insight. All Rights Reserved.

Web 2.0 Taxonomy

BROADBAND MOBILITYBROADBAND MOBILITYWeb 2.0Web 2.0

22 | © 2010 nGenera Insight. All Rights Reserved.

WEB SERVICESWEB SERVICES

Web 2.0: Integration

23 | © 2010 nGenera Insight. All Rights Reserved.

• Proprietary

• Monolithic

• Silos

• Enterprise

• Dumb networks

Integration: Migrating IT Onto the Web

• Standards-based

• Service oriented

• Interoperable

• + Inter-enterprise

• Intelligent networks

Sa le s Support Sy s te m s Fa m ilyI nt egr at ion Hub

Pr oduct

I nf or m at ion Syst em _T

Solut ion Pr oposal

G ener at ion Syst em _T

I nt er act ive Dem o

G am ing

Syst em _T

I nt er act ive Dem o Audio

Visual

Syst em _T

I nt er act ive

Dem o Com put er

Syst em _T

Local Pr oduct

I nf or m at ion

DS

Cust om er

Needs & Solut ions DS

Cust om er Feedback ETL

G am es

Libr ar y

Com put er Dem o Libr ar y

AV Libr ar y

Solut ion Availabilit y

Syst em _T

Solut ion Pr oposal

Pr icing

Syst em _T

Solut ion

Pr oposal Pr icing DS

Sales Associat e

Por t al

Cust om er

Por t al

I nt egr at ion Hub

Relevant Pr oduct Updat es

Relevant Pr icing & Rat es

Pr ior O r der I nf o Request

I nvent or y Availabilit y

Request

Cust om er I nf or m at ion Request

Cust om er I nf or m at ion Request

Cust Rqm t s, Expect at ions & Env Feedback

Sales Tax Request

Cust O r der & Raincheck Hold Request

G uest Loyalt y Account s

M ar ket ing Event s

Pr oduct Suppor t M at er ials

Pr oduct Pr icing Const r aint s

Pr oduct / Solut ion Financing Plans

Pr oduct / Solut ion Rebat es

Target Architecture

24 | © 2010 nGenera Insight. All Rights Reserved.

Web 2.0 Taxonomy

BROADBAND MOBILITYBROADBAND MOBILITYWeb 2.0Web 2.0

25 | © 2010 nGenera Insight. All Rights Reserved.

WEB SERVICESWEB SERVICES

WEB 2.0WEB 2.0

THE

NET

GENERATION

THE

NET

GENERATION

Four Drivers for ChangeFour Drivers for Change

26 | © 2010 nGenera Insight. All Rights Reserved.

27 | © 2010 nGenera Insight. All Rights Reserved.

28 | © 2010 nGenera Insight. All Rights Reserved.

Nu mb er o f U.S . B irth s(In Millions )

2.0

2.5

3.0

3.5

4.0

4.5

5.0

19

45

19

47

19

49

19

51

19

53

19

55

19

57

19

59

19

61

19

63

19

65

19

67

19

69

19

71

19

73

19

75

19

77

19

79

19

81

19

83

19

85

19

87

19

89

19

91

19

93

19

95

19

97

19

99

Source: US Census Bureau

Boomers

(1946-1964)Gen X

(1965-1976)

Echo

(1977-1997)

But, It Is Not Really Just an Echo

29 | © 2010 nGenera Insight. All Rights Reserved.

School Enrollment

30 | © 2010 nGenera Insight. All Rights Reserved.

The Louder Echo

31 | © 2010 nGenera Insight. All Rights Reserved.

Their Parents

Net Geners

The Generation Lap

32 | © 2010 nGenera Insight. All Rights Reserved.

The Net Generation

33 | © 2010 nGenera Insight. All Rights Reserved.

Freedom

Customization

Scrutiny

Integrity

Collaboration

Entertainment

Speed

Innovation

The Net Generation Norms

34 | © 2010 nGenera Insight. All Rights Reserved.

WEB 2.0WEB 2.0

THE

NET

GENERATION

THE

NET

GENERATION

THE

SOCIAL

REVOLUTION

THE

SOCIAL

REVOLUTION

Four Drivers for ChangeFour Drivers for Change

35 | © 2010 nGenera Insight. All Rights Reserved.

36 | © 2010 nGenera Insight. All Rights Reserved.

The Social Revolution: From You to US

vs.

Source: Compete.com

37 | © 2010 nGenera Insight. All Rights Reserved.

The Rise of Collaborative Communities

vs.

Source: Compete.com

38 | © 2010 nGenera Insight. All Rights Reserved.

The Rise of Collaborative Communities

vs.

Source: Compete.com

39 | © 2010 nGenera Insight. All Rights Reserved.

The Rise of Collaborative Communities

vs.

Source: Compete.com

40 | © 2010 nGenera Insight. All Rights Reserved.

The Rise of Collaborative Communities

vs.

The Rise of Collaborative Communities

Source: Compete.com

41 | © 2010 nGenera Insight. All Rights Reserved.

vs.

Source: Compete.com

42 | © 2010 nGenera Insight. All Rights Reserved.

The Rise of Collaborative Communities

vs.

Source: Alexa.com

43 | © 2010 nGenera Insight. All Rights Reserved.

The Rise of Collaborative Communities

Alex Tapscott’s Wikinomicists Community

44 | © 2010 nGenera Insight. All Rights Reserved.

New Models of Citizen Engagement:

Wikinomics and Obama

45 | © 2010 nGenera Insight. All Rights Reserved.

Post Election Riots

Iran, June 2009

46 | © 2010 nGenera Insight. All Rights Reserved.

WEB 2.0WEB 2.0

THE

NET

GENERATION

THE

NET

GENERATION

THE

SOCIAL

REVOLUTION

THE

SOCIAL

REVOLUTION

THE

ECONOMIC

REVOLUTION

THE

ECONOMIC

REVOLUTION

Four Drivers for ChangeFour Drivers for Change

47 | © 2010 nGenera Insight. All Rights Reserved.

New Competitive Space

Extended

Enterprise

Industrial Age

Corporation

ValueCreation

Critical ResourcesPhysicalFinancial

Knowledge

Self-Organization

TraditionalHierarchy

MassCollaboration

BusinessWebs

48 | © 2010 nGenera Insight. All Rights Reserved.

The Economics of Collaboration

Harnessing Mass Collaboration

A 50 year old mining

company peers, opens, shares its

proprietary data and acts globally in a

bid to transform itself and explore the extent

of a rich new find.

49 | © 2010 nGenera Insight. All Rights Reserved.

50 | © 2010 nGenera Insight. All Rights Reserved.

WEB 2.0WEB 2.0

THE

NET

GENERATION

THE

NET

GENERATION

THE

SOCIAL

REVOLUTION

THE

SOCIAL

REVOLUTION

THE

ECONOMIC

REVOLUTION

THE

ECONOMIC

REVOLUTION

Four Drivers for ChangeFour Drivers for Change

A Burning Platform for Change

51 | © 2010 nGenera Insight. All Rights Reserved.

52 | © 2010 nGenera Insight. All Rights Reserved.

5 Principles for the Age of Networked Intelligence

53 | © 2010 nGenera Insight. All Rights Reserved.

A Turning Point in History:

Rebooting Our Institutions

54 | © 2010 nGenera Insight. All Rights Reserved.

Crisis of Leadership

Paradigm shifts involve dislocation, conflict, confusion,

uncertainty. New paradigms are nearly always received with

coolness, even mockery or hostility. Those with vested

interests fight the change. The shift demands such a different

view of things that established leaders are often last to be

won over, if at all.

55 | © 2010 nGenera Insight. All Rights Reserved.

A True Leader for Institutional Model Innovation

56 | © 2010 nGenera Insight. All Rights Reserved.

A True Leader for Institutional Model Innovation

57 | © 2010 nGenera Insight. All Rights Reserved.

A True Leader for Institutional Model Innovation

58 | © 2010 nGenera Insight. All Rights Reserved.

A True Leader for Institutional Model Innovation

59 | © 2010 nGenera Insight. All Rights Reserved.

A True Leader for Institutional Model Innovation

60 | © 2010 nGenera Insight. All Rights Reserved.

A True Leader for Institutional Model Innovation

61 | © 2010 nGenera Insight. All Rights Reserved.

A True Leader for Institutional Model Innovation

62 | © 2010 nGenera Insight. All Rights Reserved.

A True Leader for Institutional Model Innovation

63 | © 2010 nGenera Insight. All Rights Reserved.

64 | © 2010 nGenera Insight. All Rights Reserved.

65 | © 2010 nGenera Insight. All Rights Reserved.

The Age of Networked Intelligence

66 | © 2010 nGenera Insight. All Rights Reserved.

Don Tapscottdtapscott@ngenera.com

Twitter: @dtapscott

(416) 863-8801

www.dontapscott.com

67 | © 2010 nGenera Insight. All Rights Reserved.