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MACROWIKINOMICS:
Rebooting Business and the World
MACROWIKINOMICS:
Rebooting Business and the World
Don Tapscott, Chairman
twitter.com/dtapscott
www.dontapscott.com
November 23, 2010
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Current Crisis
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A Turning Point in History:
Rebooting Our Institutions
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The Rise of the Age of Networked Intelligence
Agrarian Agrarian
AgeAge
Industrial Industrial
AgeAge
Age of Age of
NetworkedNetworked
IntelligenceIntelligence
Printing PressPrinting Press InternetInternet
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WEB 2.0WEB 2.0
Four Drivers for ChangeFour Drivers for Change
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Web 2.0 Taxonomy
Web 2.0Web 2.0
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The Thing:
No need to keep a light on when the house knows…
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“The internet is already the dominant medium for
communications, entertainment and the information
society. Not the TV, not the telephone, not the
newspaper or magazine. Not the radio, or the CD
player. The TV news is a highlight reel for the Web.”
–Jonathan Miller, CEO, Fox Interactive
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Web 2.0 Taxonomy
BROADBAND MOBILITYBROADBAND MOBILITYWeb 2.0Web 2.0
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Mobility: Google to Test Ultra-Fast Broadband
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Web 2.0 Taxonomy
BROADBAND MOBILITYBROADBAND MOBILITYWeb 2.0Web 2.0
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Geospatiality: Augmented Reality
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Geospatiality: Augmented Reality
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Web 2.0 Taxonomy
BROADBAND MOBILITYBROADBAND MOBILITYWeb 2.0Web 2.0
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True Multimedia: Digital Humans
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True Multimedia: 3D TV
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Web 2.0 Taxonomy
BROADBAND MOBILITYBROADBAND MOBILITYWeb 2.0Web 2.0
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WEB SERVICESWEB SERVICES
Web Services:
From Websites to Global Platform
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Web Services: Viewzi - 3D Cloud Photos
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Web 2.0 Taxonomy
BROADBAND MOBILITYBROADBAND MOBILITYWeb 2.0Web 2.0
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WEB SERVICESWEB SERVICES
Web 2.0: Integration
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• Proprietary
• Monolithic
• Silos
• Enterprise
• Dumb networks
Integration: Migrating IT Onto the Web
• Standards-based
• Service oriented
• Interoperable
• + Inter-enterprise
• Intelligent networks
Sa le s Support Sy s te m s Fa m ilyI nt egr at ion Hub
Pr oduct
I nf or m at ion Syst em _T
Solut ion Pr oposal
G ener at ion Syst em _T
I nt er act ive Dem o
G am ing
Syst em _T
I nt er act ive Dem o Audio
Visual
Syst em _T
I nt er act ive
Dem o Com put er
Syst em _T
Local Pr oduct
I nf or m at ion
DS
Cust om er
Needs & Solut ions DS
Cust om er Feedback ETL
G am es
Libr ar y
Com put er Dem o Libr ar y
AV Libr ar y
Solut ion Availabilit y
Syst em _T
Solut ion Pr oposal
Pr icing
Syst em _T
Solut ion
Pr oposal Pr icing DS
Sales Associat e
Por t al
Cust om er
Por t al
I nt egr at ion Hub
Relevant Pr oduct Updat es
Relevant Pr icing & Rat es
Pr ior O r der I nf o Request
I nvent or y Availabilit y
Request
Cust om er I nf or m at ion Request
Cust om er I nf or m at ion Request
Cust Rqm t s, Expect at ions & Env Feedback
Sales Tax Request
Cust O r der & Raincheck Hold Request
G uest Loyalt y Account s
M ar ket ing Event s
Pr oduct Suppor t M at er ials
Pr oduct Pr icing Const r aint s
Pr oduct / Solut ion Financing Plans
Pr oduct / Solut ion Rebat es
Target Architecture
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Web 2.0 Taxonomy
BROADBAND MOBILITYBROADBAND MOBILITYWeb 2.0Web 2.0
25 | © 2010 nGenera Insight. All Rights Reserved.
WEB SERVICESWEB SERVICES
WEB 2.0WEB 2.0
THE
NET
GENERATION
THE
NET
GENERATION
Four Drivers for ChangeFour Drivers for Change
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28 | © 2010 nGenera Insight. All Rights Reserved.
Nu mb er o f U.S . B irth s(In Millions )
2.0
2.5
3.0
3.5
4.0
4.5
5.0
19
45
19
47
19
49
19
51
19
53
19
55
19
57
19
59
19
61
19
63
19
65
19
67
19
69
19
71
19
73
19
75
19
77
19
79
19
81
19
83
19
85
19
87
19
89
19
91
19
93
19
95
19
97
19
99
Source: US Census Bureau
Boomers
(1946-1964)Gen X
(1965-1976)
Echo
(1977-1997)
But, It Is Not Really Just an Echo
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School Enrollment
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The Louder Echo
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Their Parents
Net Geners
The Generation Lap
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The Net Generation
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Freedom
Customization
Scrutiny
Integrity
Collaboration
Entertainment
Speed
Innovation
The Net Generation Norms
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WEB 2.0WEB 2.0
THE
NET
GENERATION
THE
NET
GENERATION
THE
SOCIAL
REVOLUTION
THE
SOCIAL
REVOLUTION
Four Drivers for ChangeFour Drivers for Change
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The Social Revolution: From You to US
vs.
Source: Compete.com
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The Rise of Collaborative Communities
vs.
Source: Compete.com
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The Rise of Collaborative Communities
vs.
Source: Compete.com
39 | © 2010 nGenera Insight. All Rights Reserved.
The Rise of Collaborative Communities
vs.
Source: Compete.com
40 | © 2010 nGenera Insight. All Rights Reserved.
The Rise of Collaborative Communities
vs.
The Rise of Collaborative Communities
Source: Compete.com
41 | © 2010 nGenera Insight. All Rights Reserved.
vs.
Source: Compete.com
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The Rise of Collaborative Communities
vs.
Source: Alexa.com
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The Rise of Collaborative Communities
Alex Tapscott’s Wikinomicists Community
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New Models of Citizen Engagement:
Wikinomics and Obama
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Post Election Riots
Iran, June 2009
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WEB 2.0WEB 2.0
THE
NET
GENERATION
THE
NET
GENERATION
THE
SOCIAL
REVOLUTION
THE
SOCIAL
REVOLUTION
THE
ECONOMIC
REVOLUTION
THE
ECONOMIC
REVOLUTION
Four Drivers for ChangeFour Drivers for Change
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New Competitive Space
Extended
Enterprise
Industrial Age
Corporation
ValueCreation
Critical ResourcesPhysicalFinancial
Knowledge
Self-Organization
TraditionalHierarchy
MassCollaboration
BusinessWebs
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The Economics of Collaboration
Harnessing Mass Collaboration
A 50 year old mining
company peers, opens, shares its
proprietary data and acts globally in a
bid to transform itself and explore the extent
of a rich new find.
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WEB 2.0WEB 2.0
THE
NET
GENERATION
THE
NET
GENERATION
THE
SOCIAL
REVOLUTION
THE
SOCIAL
REVOLUTION
THE
ECONOMIC
REVOLUTION
THE
ECONOMIC
REVOLUTION
Four Drivers for ChangeFour Drivers for Change
A Burning Platform for Change
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52 | © 2010 nGenera Insight. All Rights Reserved.
5 Principles for the Age of Networked Intelligence
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A Turning Point in History:
Rebooting Our Institutions
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Crisis of Leadership
Paradigm shifts involve dislocation, conflict, confusion,
uncertainty. New paradigms are nearly always received with
coolness, even mockery or hostility. Those with vested
interests fight the change. The shift demands such a different
view of things that established leaders are often last to be
won over, if at all.
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A True Leader for Institutional Model Innovation
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A True Leader for Institutional Model Innovation
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A True Leader for Institutional Model Innovation
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A True Leader for Institutional Model Innovation
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A True Leader for Institutional Model Innovation
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A True Leader for Institutional Model Innovation
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A True Leader for Institutional Model Innovation
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A True Leader for Institutional Model Innovation
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The Age of Networked Intelligence
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Twitter: @dtapscott
(416) 863-8801
www.dontapscott.com
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