Wikinomics: Harness the Power of Mass Collaboration · Wikinomics: Harness the Power of Mass...
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WebEx Confidential
Wikinomics: Harness the Power of Mass Collaboration
Don Tapscott
May 15, 2007
WebEx Confidential© New Paradigm Learning Corporation 2007
Time’s Person of the Year
WebEx Confidential© New Paradigm Learning Corporation 2007
WebEx Confidential© New Paradigm Learning Corporation 2007
WEB 2.0WEB 2.0
Four Drivers of Change
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
WebEx Confidential© New Paradigm Learning Corporation 2007
Web 2.0
Web 2.0
TH
E T
HIN
G
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
WebEx Confidential© New Paradigm Learning Corporation 2007
The Thing: The “Beyond Microwave”
• Internet-enabled microwave
• Swipe product barcode
• “knows” settings for 4,000 different products
• Updates data via the Internet
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
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Web 2.0
Web 2.0
TH
E T
HIN
G
BROADBAND MOBILITY
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
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Mobility: “Naked Wireless”
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
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Mobility: Toronto Hydro Wi Fi
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
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Mobility: San Francisco Wi-Fi
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
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Web 2.0
Web 2.0
TH
E T
HIN
G
BROADBAND MOBILITY
GEO
-SPATIALITY
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
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GyPSy Tour Guide
Web 2.0 – Geo-Spatiality
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
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Geo-Spatiality: Plazes, Finding Your World
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
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Geo-Spatiality: Tag Your World On The Go
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
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Geo-Spatiality: Live Traffic At Your Fingertips With IntelliOne
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
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Maptuit Automated Traffic Routing
Web 2.0 – Geo-Spatiality
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
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Web 2.0
Web 2.0
TH
E T
HIN
G
BROADBAND MOBILITY
GEO
-SPATIALITYT
RU
EM
ULTI
MED
IA
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
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Web 2.0 – True Multimedia
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
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True Multimedia: Tape It Off The Internet (TIOTI)
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
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Web 2.0 – True Multimedia
Digital humans
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
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Web 2.0 – True Multimedia
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
WebEx Confidential© New Paradigm Learning Corporation 2007
Web 2.0 – True Multimedia
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
WebEx Confidential© New Paradigm Learning Corporation 2007
Web 2.0
Web 2.0
TH
E T
HIN
G
BROADBAND MOBILITY
GEO
-SPATIALITYT
RU
EM
ULTI
MED
IA
WEB SERVICES
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
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Web 2.0 – Web Services
Websites Distributed Computing
HTML XML/SOAP/UDDI
Presentation Programmability
Browse Web Sites Networked Business Models
1995 – Web 1.0 2000 – Web 2.0
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
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Web 2.0 – Web Services
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
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Web Services: Microsoft - Start.com “Webtop”
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
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Yahoo Pipes
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
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Web 2.0
Web 2.0
TH
E T
HIN
G
BROADBAND MOBILITY
GEO
-SPATIALITY
WEB SERVICES
TR
UE
MU
LTI
MED
IA
INTE
GRATIO
N
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
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Web 2.0 – Integration
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
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Web 2.0: Ajax Behind The Firewall?
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
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• Proprietary
• Monolithic
• Silos
• Enterprise
• Dumb networks
Web 2.0 – Integration
• Standards-based
• Service oriented
• Interoperable
• + Inter-enterprise
• Intelligent networks
Sales Support Systems Fa mil yIn te g ra ti o n
Hub
Pro d u c t
In fo rm a tio n
Sy s te m _ T
So lu tio n
Pro p o s a l
Ge n e ra tio n
Sy s te m _ T
In te ra c t i v e
D em o
Ga m in g
Sy s te m _ T
In te ra c ti v e
De m o Au d io
Vis u a l
S ys te m _ T
In te ra c t i v e
D em o
C om p u te r
Sy s te m _ T
L o c a l
Pro du c t
In fo rm a t io n
DS
Cu s to m e r
Ne e d s &
So lut io n s DS
Cu s to m e r
F ee d ba c k ETLG am e s
L ib ra ry
Co m p u te r
De m o L i bra ryA V L ib ra ry
S ol ut io n
Av a i la b i l i ty
Sy s te m _ T
So lu tio n
Pro p o s a l
Pric in g
Sy s te m _ T
So lu tio n
Pro po s a l
Pri c in g DS
Sa le s
As s o c ia te
Po rta l
Cu s to m e r
Por ta l
In te g ra tio n
Hu b
Re le v a n t Pro d u c t Up d a te s
Re le v a n t Pri c in g & Ra te s
Prio r Ord er In fo Re q u e s t
In v en to r y Av a ila b il i ty
Re q u e s t
Cu s to m e r In fo rm a tio n Re q u e s t
Cu s to m e r In fo rm a tio n
Re q u e s t
Cu s t Rq m ts , Ex p e c t a tio n s & En v Fe e d b a c k
Sal es T a x Req u es t
Cu s t Ord e r & Ra in c h e c k Ho ld Re q u e s t
Gu e s t L o y a l ty Ac c o u n ts
M a rk e tin g Ev e n ts
Pro d u c t Su p p o rt M a te ria l s
Pro d u c t Pri c in g Co n s tra i n ts
Pro d u c t/So lu tio n Fi n a n c in g Pla n s
Pro d u c t/So lu tio n Re b a te s
Target Architecture
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
WebEx Confidential© New Paradigm Learning Corporation 2007
Web 2.0
TRUE
MULTIM
EDIA
BROADBAND
MOBILITYWeb 2.0
TH
E T
HIN
G
GEO
-SPA
TIALITY
WEB SERVICES
INTE
GRATIO
N
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
WebEx Confidential© New Paradigm Learning Corporation 2007
WEB 2.0WEB 2.0
THE
NET
GENERATION
THE
NET
GENERATION
Four Drivers of Change
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
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The Demographic Revolution
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
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The Birth Rate: Boom, Bust and Echo
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
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School Enrollment
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
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The Louder Echo
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
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Digital Natives – The Net Generation
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
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Global Growth of the Web
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
Source: Copyright 2005, Miniwatts International, LLC. All rights reserved.
65%71%32,570,000 49,929,293 South Korea
61%66%78,050,000 128,137,485 Japan
57%96%47,127,725 82.726,188 Germany
69%113%203,274,683 296,208,476 United States
Benchmark Countries
36%219%5,600,000 15,514,014 Chile
12%346%22,320,000 181,823,645 Brazil
South America
42%250%2,276,000 5,379,455 Slovakia
35%440%810,000 2,306,489 Latvia
47%380%4,800,000 10,230,271 Czech Republic
Eastern Europe
7%2835%5,870,000 82,851,971 Vietnam
7%665%15,300,000 219,307,147 Indonesia
4%684%39,200,000 1,094,870,677 India
8%358%103,000,000 1,296,110,643 China
Asia
Penetration (% Population)
User Growth (2000-2005)
Internet Users Latest Data
Population ( 2005 Est.)
Source: Copyright 2005, Miniwatts International, LLC. All rights reserved.
65%71%32,570,000 49,929,293 South Korea
61%66%78,050,000 128,137,485 Japan
57%96%47,127,725 82.726,188 Germany
69%113%203,274,683 296,208,476 United States
Benchmark Countries
36%219%5,600,000 15,514,014 Chile
12%346%22,320,000 181,823,645 Brazil
South America
42%250%2,276,000 5,379,455 Slovakia
35%440%810,000 2,306,489 Latvia
47%380%4,800,000 10,230,271 Czech Republic
Eastern Europe
7%2835%5,870,000 82,851,971 Vietnam
7%665%15,300,000 219,307,147 Indonesia
4%684%39,200,000 1,094,870,677 India
8%358%103,000,000 1,296,110,643 China
Asia
Penetration (% Population)
User Growth (2000-2005)
Internet Users Latest Data
Population ( 2005 Est.)
WebEx Confidential© New Paradigm Learning Corporation 2007
The Generation Lap
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
N-Geners
Their Parents
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The Net Generation
Video available for viewing online at www.newparadigm.com
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
WebEx Confidential© New Paradigm Learning Corporation 2007
The Net Generation Norms
• Freedom
• Customization
• Scrutinizers
• Integrity
• Collaboration
• Entertainment
• Speed
• Innovation
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
WebEx Confidential© New Paradigm Learning Corporation 2007
Four Drivers of Change
WEB 2.0WEB 2.0
THE
NET
GENERATION
THE
NET
GENERATION
THE
SOCIAL
REVOLUTION
THE
SOCIAL
REVOLUTION
WebEx Confidential© New Paradigm Learning Corporation 2007
vs.
The Rise of Collaborative Communities
Flickr.com beats WebShots.com
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
WebEx Confidential© New Paradigm Learning Corporation 2007
vs.
The Rise of Collaborative Communities
Digg.com beats Slashdot.org
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
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vs.
The Rise of Collaborative Communities
Craigslist.org Beat Monster.com, Match.com
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
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vs.
The Rise of Collaborative Communities
Myspace.com beat MTV.com
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
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vs.
The Rise of Collaborative Communities
Wikipedia.org beats Britannica.com
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
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vs.
The Rise of Collaborative Communities
Blogger.com beat CNN.com
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
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vs.
The Rise of Collaborative Communities
Epinions.com vs ConsumerReports.org
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
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Alex Tapscott’s Wikinomicists Community
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
WebEx Confidential© New Paradigm Learning Corporation 2007
Four Drivers of Change
WEB 2.0WEB 2.0
THENET
GENERATION
THENET
GENERATION
THE
SOCIAL
REVOLUTION
THE
SOCIAL
REVOLUTION
THEECONOMIC
REVOLUTION
THEECONOMIC
REVOLUTION
WebEx Confidential© New Paradigm Learning Corporation 2007
Mass Collaboration – 1. Peering
Extended
Enterprise
Mass
Collaboration
Industrial Age
Corporation
ValueCreation
Critical ResourcesPhysicalFinancial
Knowledge
Self-Organization
TraditionalHierarchy
Business
Webs
The Economics of Collaboration
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
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Mass Collaboration – 2. Being Open
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
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Mass Collaboration
3. Sharing
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
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Mass Collaboration –4. Acting Global
• Engine - US, Japan, Europe
• Multi-national
• Act Local
• Engine - China, India, emergent
• Global
• Act Global
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
WebEx Confidential© New Paradigm Learning Corporation 2007
The Enterprise 2.0 and the Rise of Mass Collaboration
1. Peering
2. Being Open
3. Sharing
4. Acting Global
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
WebEx Confidential© New Paradigm Learning Corporation 2007
Digital Conglomerates
Web 2.0
The Net Generation
The Social Revolution
The Economic Revolution
WebEx Confidential© New Paradigm Learning Corporation 2007
Four Drivers of Change
WEB 2.0WEB 2.0
THENET
GENERATION
THENET
GENERATION
THE
SOCIAL
REVOLUTION
THE
SOCIAL
REVOLUTION
THEECONOMIC
REVOLUTION
THEECONOMIC
REVOLUTION
WebEx Confidential© New Paradigm Learning Corporation 2007
The Perfect Storm
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Harnessing Mass Collaboration
A 50 year old mining company peers, opens, shares its proprietary data and acts globally in a bid to transform itself and explore the extent of a rich new find.
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1. Peer Pioneers
2. Ideagoras
3. Prosumers
4. The New Alexandrians
5. Open Platforms
6. The Global Plant Floor
7. The Wiki Workplace
Harnessing Mass Collaboration
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1. Peer Pioneers
Harnessing Mass Collaboration
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Wikipedia’s Current Wikinomics Entry
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1. Peer Pioneers
Harnessing Mass Collaboration
WebEx Confidential© New Paradigm Learning Corporation 2007
1. Peer Pioneers
Harnessing Mass Collaboration
WebEx Confidential© New Paradigm Learning Corporation 2007
Marketocracy.com Investment Management
1. Peer Pioneers – Financial Services
Harnessing Mass Collaboration
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Zopa.com
peer lending
1. Peer Pioneers – Financial Services
Harnessing Mass Collaboration
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How InnoCentive works:
2. Ideagoras
Creating an eBay for innovation
� How do you create a vibrant marketplace where you leverage other people's talents, ideas and assets quickly and move on?
� P&G’s Larry Huston: “Alliances and joint ventures don't open up the spirit of capitalism within the company. They're vestiges of the central planning approach when instead you need free market mechanisms.”
Harnessing Mass Collaboration
WebEx Confidential© New Paradigm Learning Corporation 2007
2. Ideagoras
Harnessing Mass Collaboration
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2. Ideagoras
Harnessing Mass Collaboration
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Harnessing Mass Collaboration
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3. Prosumers
Harnessing Mass Collaboration
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3. Prosumers – Case: “Music Industry–The Remix”
Harnessing Mass Collaboration
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3. Prosumers – Help Us Write the Final Chapter!
Harnessing Mass Collaboration
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3. Prosumers – Physical Goods
Peer Produced T-Shirts
Harnessing Mass Collaboration
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SNP Consortium: APBiotech, AstraZeneca Group PLC, Aventis, Bayer Group AG, Bristol-Myers Squibb Co., F. Hoffmann-La Roche, GlaxoSmithKline, Wellcome Trust, IBM, Motorola, Novartis AG, Pfizer Inc., and Searle
4. The New Alexandrians: The Sharing of Science
Harnessing Mass Collaboration
WebEx Confidential© New Paradigm Learning Corporation 2007
4. The New Alexandrians: Nature’s Google Earth Avian Flu Mashup
Source: Howard Ratner, CTO, Nature Publishing Group
Harnessing Mass Collaboration
WebEx Confidential© New Paradigm Learning Corporation 2007
4. The New Alexandrians: Nature’s Google Earth Avian Flu Mashup
Source: Howard
Ratner, CTO, Nature
Publishing Group
Harnessing Mass Collaboration
WebEx Confidential© New Paradigm Learning Corporation 2007
5. Open Platforms – All the world is a stage and you get to
participate
Harnessing Mass Collaboration
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5. Open Platforms – Amazon API
Amazon.comCustomers
Developers/
Entrepreneurs
Retailers
E-Commerce Services
Mechanical
Turk S3(Simple Storage
Service)
Alexa Services(Top Sties, WIS
and WSP)
Historical
Pricing
Associates
Marketplace
Pay for Queries >
< Access to A9.com search index
Pay for storage & data transfer >
< Provide online data storage
Provide platform for questions
to be outsourced >,>
< Provide answers to questions
Pay Developers for posting acceptable
answers >
< Developers pay to have questions
answered
Free Access to Amazon data and capability via API >
< Time, Knowledge, Innovation,
Promote and Sell Amazon
merchandise
Direct Traffic and Possible Sales to Amazon >
< Pay commission on traffic
resulting in sales
Host shopping experience and direct sales to Amazon.com for processing >
< Receive commission on sales via associate accounts
Surf Websites follow
links to Amazon.com >
Browse Amazon products
Via websites and other
online media >
Browse Amazon and Purchase merchandise >
< Ship merchandise (including that sold by associates) Provide Customer Service
Provide Data
From sales >
Provide Pricing and Sales Data >
< Pay fee for access to information
< Pay listing fee and commission to list goods on Amazon
Provide hosting and
transaction services >< List merchandise, provide a range of products
Facilitates listing and
payments for sellers >
Legend:Green – Web ServicesLight Blue – GroupsDark Blue – Other services
NOTE: Missing connector from Associates to Developers. Should read “Pay developer commissions fro sales generated through ECS”
Harnessing Mass Collaboration
WebEx Confidential© New Paradigm Learning Corporation 2007
5. Open Platforms – Pikspot
Harnessing Mass Collaboration
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6. The Global Plant Floor
The Peer Produced Airplane
• In the past, Boeing wrote detailed specifications for each part and asked suppliers to build to plan
• Today, suppliers co-design airplanes from scratch and deliver complete sub-assemblies to Boeing’s factory, where a single plane can be snapped together like Lego blocks, in as little as 3 days
Harnessing Mass Collaboration
WebEx Confidential© New Paradigm Learning Corporation 2007
6. The Global Plant Floor – Chinese Motorcycle Industry
Harnessing Mass Collaboration
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7. The Wiki Workplace
Harnessing Mass Collaboration
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1. Peer Pioneers
2. Ideagoras
3. Prosumers
4. The New Alexandrians
5. Open Platforms
6. The Global Plant Floor
7. The Wiki Workplace
Harnessing Mass Collaboration
WebEx Confidential© New Paradigm Learning Corporation 2007
Crisis of Leadership
Paradigm shifts involve dislocation, conflict, confusion,
uncertainty.
New paradigms are nearly always received with coolness, even
mockery or hostility.
Those with vested interests fight the change.
The shift demands such a different view of things that
established leaders are often last to be won over, if at all.Marilyn Ferguson
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