THE 2012 TOP 100 GLOBAL BRANDS APPLE APP STORE PERFORMANCE

HENDRIK KOEKKOEK

ANALYST

VINCENT HOOGSTEDER CEO

DISTIMO WEBINAR NOVEMBER 5, 2012

Month Report Findings •  Brand visibility in the Apple App Store •  Most downloaded apps in the Apple App Store by top brands •  Division of app downloads across countries of global brands in the

App Store

Distimo App Analytics •  Demo: monitoring the market

Content

Brand visibility in the Apple App Store

All brands increased the number of apps during last year

Brand visibility in the Apple App Store

88 brands now have an app available in the Apple App Store

Most downloaded apps in the Apple App Store by top brands

Four brands dominate the top 10 most downloaded apps

Most downloaded apps in the Apple App Store by top brands

IKEA most successful app for promotional purposes only: 10% of Youtube

Most downloaded apps in the Apple App Store by top brands

Starbucks: successful promotion by adding useful features: 19% of Youtube

Most downloaded apps in the Apple App Store by top brands

Most valuable brands not most successful in Apple App Store

Most downloaded apps in the Apple App Store by top brands

Apple and Google in top five most valuable brands and top five most downloaded

Division of app downloads across countries of global brands

Some ‘global’ brands are ‘local’ in terms of app downloads

Division of app downloads across countries of global brands

GE most global brand in terms of app downloads

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HENDRIK KOEKKOEK MAIL: HENDRIK@DISTIMO.COM TWITTER: @HENDRIKKOEKKOEK

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