Distimo Month Report Webinar November 2012 (Top Global Brands)
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Transcript of Distimo Month Report Webinar November 2012 (Top Global Brands)
THE 2012 TOP 100 GLOBAL BRANDS APPLE APP STORE PERFORMANCE
HENDRIK KOEKKOEK
ANALYST
VINCENT HOOGSTEDER CEO
DISTIMO WEBINAR NOVEMBER 5, 2012
Month Report Findings • Brand visibility in the Apple App Store • Most downloaded apps in the Apple App Store by top brands • Division of app downloads across countries of global brands in the
App Store
Distimo App Analytics • Demo: monitoring the market
Content
Brand visibility in the Apple App Store
All brands increased the number of apps during last year
Brand visibility in the Apple App Store
88 brands now have an app available in the Apple App Store
Most downloaded apps in the Apple App Store by top brands
Four brands dominate the top 10 most downloaded apps
Most downloaded apps in the Apple App Store by top brands
IKEA most successful app for promotional purposes only: 10% of Youtube
Most downloaded apps in the Apple App Store by top brands
Starbucks: successful promotion by adding useful features: 19% of Youtube
Most downloaded apps in the Apple App Store by top brands
Most valuable brands not most successful in Apple App Store
Most downloaded apps in the Apple App Store by top brands
Apple and Google in top five most valuable brands and top five most downloaded
Division of app downloads across countries of global brands
Some ‘global’ brands are ‘local’ in terms of app downloads
Division of app downloads across countries of global brands
GE most global brand in terms of app downloads
DISTIMO App A
DEMO HTTP://ANALYTICS.DISTIMO.COM
Distimo App Analytics
THANK YOU
HENDRIK KOEKKOEK MAIL: [email protected] TWITTER: @HENDRIKKOEKKOEK
VINCENT HOOGSTEDER MAIL: [email protected] TWITTER: @HOOGSTEDER
CONTACTS
MORE INFO ABOUT OUR REPORTS & ANALYTICS: WWW.DISTIMO.COM