REPORT

New and noteworthy

This report covers the Apple App Store, BlackBerry App World, Google Android Market, Nokia Ovi Store, Palm App Catalog and

Windows Marketplace for Mobile for April 2010, with additional focus on iPhone applications in the Apple App Store during the period

November 2009 - April 2010. The major findings are:

» In the Apple App Store, paid applications in the Top Overall, Games, Business and Entertainment categories stay in these categories

for 27, 39, 59 and 38 days on average, respectively. Free applications stay in the Top 100 for a significantly shorter time in the

Top Overall, Games and Business categories, with 19, 21 and 39 days on average, respectively. In contrast to these categories,

free applications in the Entertainment category stay in the Top 100 for a slightly longer period of time than paid applications; 43

days compared to 38 days.

» In the Apple App Store, the majority of paid applications that have been in the Top 100 Overall during the entire period of November

2009 - April 2010 fall into the Games and Entertainment categories. The paid applications that have been in the Top 5 for the

longest period of time are Doodle Jump (140 days), RedLaser (73 days) and Skee-Ball (68 days). The paid application that has

been number one for the longest period of time is Skee-Ball (24 days). The free applications that have been in the Top 5 for the

longest period of time are Facebook (12 days) and Paper Toss (7 days).

» The majority of the 10 highest ranked paid applications were published in the following categories in April 2010: Productivity (Apple

App Store for iPad), Games (Apple App Store for iPhone), Themes (BlackBerry App World), News & Weather (Google Android

Market), Games (Nokia Ovi Store), Productivity & Utilities (Palm App Catalog) and in Games (Windows Marketplace for Mobile).

» The majority of the 10 highest ranked free applications were published in the following categories in April 2010: Games and

Entertainment (Apple App Store for iPad), Games (Apple App Store for iPhone), Music & Audio/IM & Social Networking/Themes

(BlackBerry App World), Tools and Social (Google Android Market), Games and Entertainment (Nokia Ovi Store), Games (Palm

App Catalog) and Social Networks/News & Weather (Windows Marketplace for Mobile).

» In April 2010, the highest ranked paid iPad application in the Apple App Store was Pages, followed by GoodReader for iPad, and

Pinball HD. The highest ranked free iPad application in the Apple App Store was iBooks, followed by The Solitaire and Break HD

Free.

May 2010

Apple App Store, BlackBerry App World, Google Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace

About DistimoDistimo is an innovative app store analytics company built to solve the challenges created by a widely fragmented app store marketplace filled with equally fragmented information and statistics. Distimo Report provides in-depth reports for companies interested in the mobile application ecosystem providing valuable insight into important trends happening within application stores. Distimo Monitor offers mobile developers a free analytics tool to monitor their own and competitive applications across all app stores, without any adjustments needed to their application’s code.

Distimo ©2010, some rights reserved

Distimo ©2010, some rights reserved

REPORT

Distimo Report May 2010United States

The paid applications that have been in the Top 100 Overall during the entire November 2009 - April 2010 period are displayed above, in order to more closely analyze them over time. Most of these applications are Games and Entertainment applications, such as Doodle Jump, Skee-Ball and Bejeweled 2. Doodle Jump has been in the Top 5 for 140 days, of which it was #1 for 19 days. RedLaser and Skee-Ball have been among the Top 5 applications for 73 and 68 days respectively, with Skee-Ball being #1 for 24 days.

The free applications that have been in the Top 100 Overall for the entire November 2009 - April 2010 period are displayed above. While most paid applications are Games and Entertainment applications, there is only one application from the Games category among the 11 free titles. Instead, there are more Social and Music applications, such as Facebook, Pandora Radio and Skype. The applications that have been in the Top 5 the longest are Facebook (12 days) and Paper Toss (7 days).

To analyze the popularity of the most popular applications over time, the average number of days that an application has been ranked in the Top 100 for the Top Overall, Games, Business and Entertainment categories is displayed above, with the provision that the application has been in the Top 100 for that category during the period November 2009 - April 2010 for at least one day.

Paid applications in the Top Overall, Games, Business and Entertainment categories stay in these categories for 27, 39, 59 and 38 days on average, respectively. One might expect that free applications stay in the Top 100 for a longer period of time due to there being approximately three times less free than paid applications in the Apple App Store, which might result in less competition among free applications. This is true for applications in the Entertainment category: paid applications stay in this category for 38 days on average, while free applications stay in this category for 43 days on average. It is different for the Top Overall, Games and Entertainment categories however, where paid applications actually stay in the Top 100 for a shorter period of time. The difference between the Games and Entertainment categories is also especially interesting: while the percentage of free applications is around 30% for both categories, free applications stay in the Entertainment Top 100 for a longer time than paid applications, while that is not the case for Games.

Please note that results may be influenced by different application counts in each category (April 2010): Games (35k, 32% free), Business (4.9k, 58% free), Entertainment (23k, 30% free).

Distimo ©2010, some rights reserved

REPORT

Distimo Report May 2010United States

Highest ranked paid applications - Apple App Store for iPad (US, April 2010)

Rank Application Publisher Category Price

1 Pages Apple Inc. Productivity $9.99

2 GoodReader for iPad Good.iWare Ltd. Productivity $0.99

3 Pinball HD OOO Gameprom Games $2.99

4 Penultimate Cocoa Box Design Productivity $2.99

5 Keynote Apple Inc. Productivity $9.99

6 Magic Piano Smule Music $0.99

7 Numbers Apple Inc. Productivity $9.99

8 Weather HD vimov, LLC Weather $0.99

9 Real Racing HD Firemint Games $9.99

10 Air Video - Watch your videos any-where!

InMethod Utilities $2.99

Highest ranked free applications - Apple App Store for iPad (US, April 2010)

Rank Application Publisher Category

1 iBooks Apple Inc. Books

2 The Solitaire UnitConvertr Games

3 Break HD Free Jirbo, Inc. Games

4 ABC Player ABC Digital Entertainment

5 The Weather Channel Max for iPad

The Weather Chan-nel Interactive

Weather

6 Sundry Notes Pro inZania LLC Productivity, Utilities

7 Netflix Netflix, Inc. Entertainment

8 JamPad QNG Music

9 Calculator XL Luke Campbell Utilities

10 USA TODAY for iPad USA TODAY News

Highest ranked paid applications - BlackBerry App World (Worldwide, April ‘10)

Rank Application Publisher Category Price

1 Upgrade your homescreen to Sky2 LiveScreen

DreamTheme Themes $3.99

2 MemoryBooster - RAM Optimizer

S4BB Limited Utilities $4.99

3 BeBuzz - LED Colors and Audible Remind-ers

Bellshare GmbH Entertainment $5.99

4 Tranquil Garden Magmic Themes $5.99

5 Personal Assistant Premium

Pageonce Finance $6.99

6 Mobile Checkbook Mobatech Finance $4.99

7 Air Heart of Love Theme

Adorno Themes $3.99

8 QuickLaunch NikkiSoft Utilities $4.99

9 Orchid Theme Access Lane Inc Themes $5.99

10 Calorie Tracker by LIVESTRONG

LIVESTRONG.COM

Health & Wellness

$2.99

Highest ranked free applications - BlackBerry App World (Worldwide, April ‘10)

Rank Application Publisher Category

1 Pandora Pandora Media, Inc. Music & Audio

2 Poynt Multiplied Media Corporation

Maps & Navigation

3 BlackBerry Messenger Research In Motion Limited

IM & Social Net-working

4 FREE Sea Storm Ani-mated Theme

Mobstar Media Ltd Themes

5 ScoreMobile for Black-Berry

Score Media Ven-tures

Sports & Recreation

6 QuickPull Free Steelthorn Software Utilities

7 Facebook Research In Motion Limited

IM & Social Net-working

8 WeatherEye The Weather Network

Weather

9 Imagining Theme MMMOOO Themes

10 Slacker Radio Slacker Inc. Music & Audio

Highest ranked paid applications - Apple App Store for iPhone (US, April ‘10)

Rank App Publisher Category Price

1 Doodle Jump - BE WARNED: Insanely Addictive!

Lima Sky Games $0.99

2 RedLaser Occipital Utilities $0.99

3 The Simpsons Arcade Electronic Arts Games $0.99

4 Angry Birds Clickgamer.com Games $0.99

5 ZombieSmash gamedoctors Games $0.99

6 Big Button Box Pro Shaved Ham Entertain-ment, Games

$0.99

7 Gun Builder Win Sheng Loh Entertain-ment, Games

$0.99

8 Skee-Ball Freeverse, Inc. Games $0.99

9 MONOPOLY Electronic Arts Games $2.99

10 Diner Dash PlayFirst, Inc. Games $0.99

Highest ranked free applications - Apple App Store for iPhone (US, April 2010)

Rank Application Publisher Category

1 The Impossible Test PixelCUBE Studios Games

2 Top 100s by Year by Bing nuTsie Music

3 The Simpsons Arcade FREE

Electronic Arts Games

4 Spill Da' Milk™ Skyworks Games

5 Solitaire MobilityWare Games

6 Opera Mini Web browser Opera Software ASA Productivity

7 Bing Microsoft Corpora-tion

Reference

8 Facebook Facebook Social Networking

9 On this day... Sophiestication Software

Reference

10 Shut Up Button Shaved Ham Entertainment

Distimo ©2010, some rights reserved

REPORT

Distimo Report May 2010United States

Highest ranked paid applications - Google Android Market (US, April 2010)

Rank Application Publisher Category Price

1 Beautiful Widgets LevelUp Studio News & Weather

$2.04

2 MyBackup Pro rerware.com Tools $4.99

3 ServiceTIME TPC Solutions, LLC Productivity $1.49

4 Weather & Toggle Widget

Android Apps News & Weather

$1.99

5 NewsRob Pro Mariano Kamp News & Weather

$6.83

6 Advanced Task Manager

Arron La Tools $0.99

7 Mobile Package Tracker

Minstech Tools $1.99

8 WeatherBug Elite WeatherBug Mobile News & Weather

$1.99

9 NewsRoom - RSS News

Trileet Inc News & Weather

$4.99

10 Touiteur Premium LevelUp Studio Social $2.72

Please note that application prices in Google Android Market are denoted in the seller’s home currency and are converted using the monthly average exchange rate.

Highest ranked free applications - Google Android Market (US, April 2010)

Rank Application Publisher Category

1 Google Maps Google Inc. Travel

2 Pandora Radio Pandora Multimedia

3 T-Mobile My Account T-Mobile USA Tools

4 The Weather Channel The Weather Channel News & Weather

5 Movies Flixster Inc. Entertainment

6 Facebook for Android Facebook Social

7 MySpace Mobile MySpace Mobile Social

8 Droidlight LED Flashlight Motorola Inc. Tools

9 Handcent SMS handcent_admin Communication

10 US Yellow Pages Search Yellowbook Shopping

Please note that application prices in Google Android Market are denoted in the seller’s home currency and are converted using the monthly average exchange rate.

Highest ranked paid applications - Nokia Ovi Store (US, April 2010)

Rank Application Publisher Category Price

1 Sonic Unleashed™ Gameloft SA Games $2.99

2 Quickoffice 6 Mobile Suite

Quickofffice Business $6.99

3 UNO™ Gameloft SA Games $2.99

4 JOIKUSPOT PRE-MIUM Wifi HotSpot

Joikusoft Business $9.99

5 Astraware Casino Handmark Games $1.99

6 Wave Blazer Polarbit Games $2.99

7 MyWeather Mobile MyWeather Mobile News & Info

$0.99

8 Farm Frenzy HeroCraft Games $2.99

9 Pocket Gun Labs Entertain-ment

$1.99

10 Pure Gold PiZero Design Themes $1.99

Highest ranked free applications - Nokia Ovi Store (US, April 2010)

Rank Application Publisher Category

1 The Flashlight + SOS picoBrothers Entertainment

2 ZumZum innerActive Games-Puzzle

3 High Speed 3D Free HeroCraft Games-Action

4 Opera Mini Web browser Opera browser Utilities

5 Cube Touch XXL Lunagames Games-Puzzle

6 Dictionary & Translation Pro Lunagames Reference

7 TuneWiki - Lyrics with Music TuneWiki Music

8 YouTube YouTube Entertainment, Social Networks

9 Fart Attack - Lite IG FUN Entertainment

10 Earth by Pizero PiZero Design Themes

Highest ranked paid games - Google Android Market (US, April 2010)

Rank App Publisher Category Price

1 Robo Defense Lupis Labs Software Arcade & Action

$2.99

2 Jewellust Smartpix Games Brain & Puzzle

$2.95

3 Armored Strike Online

Requiem Software Labs, Inc

Arcade & Action

$3.99

4 Radiant Hexage.net Arcade & Action

$2.34

5 GameBoid (GBA Emulator)

yongzh Arcade & Action

$3.99

6 Fishin' 2 Go (FULL) CyxB Arcade & Action

$2.25

7 SNesoid (SNES Emulator)

yongzh Arcade & Action

$3.98

8 Farm Frenzy HeroCraft Ltd Arcade & Action

$4.69

9 aTilt 3D Labyrinth FridgeCat Software Arcade & Action

$2.99

10 Abduction! World Attack

Psym Mobile Casual $2.11

Please note that application prices in Google Android Market are denoted in the seller’s home currency and are converted using the monthly average exchange rate.

Highest ranked free games - Google Android Market (US, April 2010)

Rank Application Publisher Category

1 Solitaire Ken Magic Cards & Casino

2 Jewels MHGames Brain & Puzzle

3 Toss It Boolba Labs Casual

4 Robo Defense FREE Lupis Labs Software Arcade & Action

5 Labyrinth Lite Illusion Labs Arcade & Action

6 Sudoku Free genina.com Brain & Puzzle

7 Chess for Android Aart Bik Brain & Puzzle

8 Real BlackJack genina.com Cards & Casino

9 Paper Toss Backflip Studios Inc. Casual

10 WordSearch Unlimited Free JiuzhangTech Ltd Brain & Puzzle

Please note that application prices in Google Android Market are denoted in the seller’s home currency and are converted using the monthly average exchange rate.

Distimo ©2010, some rights reserved

REPORT

Distimo Report May 2010United States

Highest ranked paid applications - Palm App Catalog (US, April 2010)

Rank Application Publisher Category Price

1 YouView Visual Voicemail Client

Syntactix LLC Productivity & Utilities

$3.99

2 Glyder 2 Glu Mobile Games $0.99

3 Tweed Pivotal Labs, Inc. Social Network-ing

$0.99

4 mCraig - Mobile Craigslist Browser

SplashData Inc Lifestyle $1.99

5 Paratrooper Kaboom Apps Games $1.99

6 drPodder Jamie Hatfield Entertainment $0.99

7 Super Contacts Plus OrgOrganization Productivity & Utilities

$1.99

8 Timepiece ZeroPointSoft-ware

Productivity & Utilities

$0.99

9 PhotoDialer Cardinal Peak Productivity & Utilities

$1.99

10 Rockus Sound Machine Rockus Studios, LLC

Health & Fitness $1.99

Highest ranked free applications - Palm App Catalog (US, April 2010)

Rank Application Publisher Category

1 Pandora Radio Pandora Music

2 Facebook Palm, Inc. Social Networking

3 Mazer Chofter.com Games

4 The Weather Channel The Weather Channel Weather

5 AccuWeather AccuWeather, Inc. Weather

6 RadioTime RadioTime Inc Music

7 Card Ace: Hold 'Em Self Aware Games Games

8 Block Breaker Lite Invasive Bamboo Games

9 Simple Bible Bits of God Software, LLC Books

10 The Helicopter Game MojoJungle Games

Highest ranked paid applications - Windows Marketplace (US, April 2010)

Rank App Publisher Category Price

1 Meon Manbolo Games $2.99

2 moTweets - Premiere Twitter App

Panoramic Soft-ware Inc.

Social Networks $3.99

3 Scrub Trinket Software Communication $0.99

4 CradleAlarm Cradle Software Tools $6.99

5 Reboot Quantum Con-cepts

Tools $0.99

6 Tower Defense Color Stone Ltd Games $6.99

7 JonAS Shifter Rainer Niehues Games $0.99

8 SPB Mobile Shell SPB Software Inc.

Tools $29.99

9 Marathon JMD Software Lifestyle $3.99

10 JonAS SpaceChaos Rainer Niehues Games $2.99

Highest ranked free applications - Windows Marketplace (US, April 2010)

Rank Application Publisher Category

1 Microsoft My Phone Microsoft Corporation Tools

2 Windows Live para el Windows Phone

Microsoft Corporation Communication

3 Facebook for Windows Mobile

Microsoft Corporation Social Networks

4 MySpace for Windows Mobile

Microsoft Corporation Social Networks

5 SPB Time DEMO SPB Software Inc. Productivity

6 Meon Lite Manbolo Games

7 Mobile Manager for Netflix Microsoft Corporation Entertainment

8 AP Mobile The Associated Press News & Weather

9 MSN Weather Microsoft Corporation News & Weather

10 Microsoft Tag Microsoft Corporation Tools

Distimo ©2010, some rights reserved

REPORT

Distimo Report May 2010United States

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Disclaimer

This work is licensed under Creative Commons License “Attribution Noncommercial-Share Alike 3.0 Netherlands”. This license is available for download at http://creative-commons.org/licenses/by-nc-sa/3.0/nl/. This license ables you to use, copy, spread, and build upon this work non-commercially, as long as you credit Distimo and license your new creations under the identical terms. All trademarks are the property of their respective companies.

Distimo is an innovative app store analytics company built to solve the challenges created by a widely fragmented app store marketplace filled with equally fragmented information and statistics. Distimo Report provides in-depth reports for companies interested in the mobile application ecosystem providing valuable insight into important trends happening within application stores. Distimo Monitor offers mobile developers a free analytics tool to monitor their own and competitive applications across all app stores, without any adjustment needed to their application’s code.

Distimo is a privately held company based in The Netherlands. Learn more: http://www.distimo.com.

About Distimo

Aside from this free monthly report, Distimo produces custom reports capable of providing specific mobile application store analytics that are relevant to your company. Custom reports are currently available for any county worldwide for the Apple App Store for iPhone and iPad, BlackBerry App World, Google Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace for Mobile. Additional application stores will be available in the coming months. To get a better idea of the type of data and metrics that Distimo can provide, please visit our Report product page at www.distimo.com/report.

ContactFor sales enquiries, please contact Remco van den Elzen, VP Business Development at remco@distimo.com or call +31 64 497 8773. For press enquiries please contact Mindy M. Hull at mindy@mercuryglobalpartners.com or call +31 62 504 7680 (EU) or +1 415 889 9977 (USA).