Distimo report october 2010

About Distimo

Distimo is an innovative app store analytics company built to solve the challenges created by a widely fragmented app store

marketplace filled with equally fragmented information and statistics. Distimo Report provides in-depth reports for companies

interested in the mobile application ecosystem providing valuable insight into important trends happening within application

stores. Distimo Monitor offers mobile developers a free analytics tool to monitor their own and competitive applications

across all app stores, without any adjustments needed to their application’s code.

Distimo is a privately held company based in The Netherlands. Learn more: www.distimo.com

OCTOBER 2010

Apple App Store - iPad

Apple App Store - iPhone

BlackBerry App World

Google Android Market

Nokia Ovi Store

Palm App Catalog

Windows Marketplace for Mobile

Distimo ©2010, some rights reserved

http://www.distimo.com

Distimo Report October 2010 | United States

Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners.

NEW AND NOTEWORTHY

This report covers the Apple App Store for iPad, the Apple App Store for iPhone, BlackBerry App World

(worldwide), Google Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace for

Mobile for the period April - October 2010 in the United States. The major findings are:

• The number of applications in the Apple App Store has grown from just under 200,000 in April 2010

to over 300,000 in October 2010.

• The proportion of iPad only applications outgrew the proportion of universal applications during the

second quarter of 2010. This trend reversed in July 2010 with the proportion of iPad and universal

applications in November being equal (7%).

• The average price for an application in the Apple App Store for iPad increased from $4.34 in April

2010 to $4.97 in October 2010 (+14.5%). During the same period, the average price of an application

in the Apple App Store for iPhone increased only slightly from $3.94 to $4.03 (+2.3%).

• The average price of the top 100 paid applications in October 2010 is 171% higher in the Apple App

Store for iPad than in the Apple App Store for iPhone; $5.80 compared with $2.14, respectively.

• The lower average price of applications in the Apple App Store for iPhone is due to the fact that a

large portion of paid applications are priced at $0.99 (45%), while only 24% of applications are priced

at this price-point on the iPad.

• Angry Birds was the top paid application in both the Apple App Store for iPhone and Palm App

Catalog in September 2010. Angry Birds HD was the number three paid application in the Apple App

Store for iPad.



The number of applications in the Apple App Store has grown from just under 200,000 in April 2010 to

over 300,000 in October 2010. During this period, the Apple App Store for iPad added 32,714 applications,

which is 5,452 applications per month on average. During the same period, the Apple App Store for

iPhone added 73,309 applications; 12,218 applications per month on average.

Application Count - Apple App Store (United States)

0

100,000

200,000

300,000

400,000

April ’10 May ’10 June ’10 July ’10 August ’10 September ’10 October ’10

37,887

30,781

25,174

17,83813,673

8,099

5,173

263,913250,330

236,534222,067214,427

203,295190,604

Apple App Store - iPhoneApple App Store - iPad



There are three types of applications available in the Apple App Store: iPhone applications, iPad-only

applications and universal applications. The latter contains two application binaries: one for iPhone and

one for iPad.

Per the chart above, the proportion of iPhone applications in the Apple App Store has decreased from

97% in April 2010 to 87% in October 2010. Interestingly, the proportion of iPad-only applications outgrew

the proportion of universal applications during the period April 2010 - June 2010. This trend reversed in

July 2010, with the proportion of iPad and universal applications in November being equal (7%).

Proportion of iPad, iPhone & Universal Applications

Apple App Store (United States)

0%

25%

50%

75%

100%


7%6%6%5%4%3%2%

7%5%

5%3%

2%1%1%

87%88%90%92%94%96%97%

Apple App Store - iPhone onlyApple App Store - UniversalApple App Store - iPad only



The average price for an application in the Apple App Store for iPad increased from $4.34 in April 2010 to

$4.97 in October 2010 (+14.5%). During the same period, the average price of an application in the Apple

App Store for iPhone increased only slightly from $3.94 to $4.03 (+2.3%). Both stores however, seem to

follow a similar trend in terms of the average price of the entire catalogue.

The higher average price of the top 100 paid applications in the Apple App Store for iPad in August

2010 was caused by an increased proportion of applications being priced higher than $10. In July, The

proportion of applications priced higher than $10 was 10.23% in July, 13.04% in August, and decreased to

8.65% again in September.

On average, an application in the Apple App Store for iPad is 23% more expensive than an application in

the Apple App Store for iPhone ($4.97 compared with $4.03 in October 2010). The average price of the

top 100 paid applications in October 2010 was 171% higher in the Apple App Store for iPad than in the

Apple App Store for iPhone; $5.80 compared with $2.14, respectively. This indicates that consumers are

willing to pay much more for an iPad application than for an iPhone application. Developers however, are

not yet pricing their applications accordingly.

Average Application Price - Apple App Store (United States)

$0

$1

$2

$3

$4

$5

$6

$7


Apple App Store - iPad (All Applications) Apple App Store - iPhone (All Applications)Apple App Store - iPad (Top 100 Paid Applications) Apple App Store - iPhone (Top 100 Paid Applications)



The lower average price of applications in the Apple App Store for iPhone is due to the fact that a large

portion of paid applications are priced at $0.99 (45%), while only 24% of applications are priced at this

price-point on the iPad. The portion of applications priced higher than $3.00 is only 24% in the Apple App

Store for iPhone, compared with 38% in the Apple App Store for iPad.

0%

25%

50%

75%

100%

Apple App Store - iPhone Apple App Store - iPad

14%9%

5%

3%

19%

11%

16%

12%

22%

19%

24%

45%

$0 - $1 $1 - $2 $2 - $3$3 - $5 $5 - $7 $7+

Price Distribution - Apple App Store (United States, November ‘10)



iPad

iPad

Highest ranked free applications Apple App Store for iPad (US, September 2010)

Rank Application Publisher Category

1 NASA App HD NASA Education

2 Mac|Life Tablet Edition Future US, Inc. News

3 iBooks Apple Inc. Books

4 Geared for iPad Bryan Mitchell Games

5 VLC Media Player Applidium Entertainment

6 Pocket Frogs NimbleBit Games

7 The Weather Channel Max for iPad The Weather Channel Interactive Weather

8 AppShopper AppShopper.com, LLC Utilities

9 NinJump - HD Backflip Studios Games

10 ABC Player ABC Digital Entertainment

Highest ranked paid applications Apple App Store for iPad (US, September 2010)

Rank Application Publisher Category Price

1 Friendly for Facebook Oecoway Inc. Social Networking $4,99

2 Pages Apple Inc. Productivity $9,99

3 Angry Birds HD Chillingo Ltd Games $4,99

4 Star Walk for iPad - interactive astronomy guide

Vito Technology Inc. Education $4,99

5 GoodReader for iPad Good.iWare Ltd. Productivity $0,99

6 Keynote Apple Inc. Productivity $9,99

7 Numbers Apple Inc. Productivity $9,99

8 Medieval HD Brisk Mobile Inc Games $2,99

9 Penultimate Cocoa Box Design LLC Productivity $2,99

10 Pinball HD OOO Gameprom Games $0,99



iPhone

iPhone

Highest ranked free applications Apple App Store for iPhone (US, September 2010)


1 Pimple Popper Lite Room Candy Games Games

2 Netflix Netflix, Inc. Entertainment

3 Mr.Runner GameVision Games

4 Hoggy Raptisoft Games

5 Stair Dismount Universal Secret Exit Ltd. Games

6 Galaxy On Fire™ 3D FISHLABS Games

7 Sky Burger NimbleBit Games

8 Stick Stunt Biker Lite Robert Szeleney Games

9 Tap Zoo Streetview Labs Games

10 Facebook Facebook Social Networking

Highest ranked paid applications Apple App Store for iPhone (US, September 2010)


1 Angry Birds Clickgamer.com Games $0,99

2 Ringtone Designer Pro BLACKOUT LABS Music $1,99

3 Fruit Ninja Halfbrick Studios Games $0,99

4 ESPN Fantasy Football 2010 ESPN Sports $4,99

5 Doodle Jump - BE WARNED: Insanely Addictive!

Lima Sky Games $0,99

6 Stick Stunt Biker Robert Szeleney Games $0,99

7 TETRIS® Electronic Arts Games $2,99

8 Slice It! Com2uS Inc. Games $0,99

9 The Oregon Trail Gameloft Games $0,99

10 Nike+ GPS Nike, Inc. Healthcare & Fitness $1,99



Highest ranked free applications (excluding games) Google Android Market (US, September 2010)


1 Pandora Radio Pandora Multimedia

2 Google Maps Google Inc. Travel

3 Advanced Task Killer ReChild Productivity

4 Facebook for Android Facebook Social

5 T-Mobile My Account T-Mobile USA Tools

6 The Weather Channel The Weather Channel News & Weather

7 Google Sky Map Google Inc. Reference

8 Barcode Scanner ZXing Team Shopping

9 US Yellow Pages Search Yellowbook Shopping

10 MySpace Mobile MySpace Mobile Social

Highest ranked paid applications (excluding games) Google Android Market (US, September 2010)


1 Beautiful Widgets LevelUp Studio News & Weather $1,94

2 WeatherBug Elite WeatherBug Mobile News & Weather $1,99

3 DocumentsToGo Full Version Key DataViz, Inc. Productivity $14,99

4 ESPN Fantasy Football 2010 ESPN Inc. Sports $4,99

5 Weather & Toggle Widget Android Apps News & Weather $1,99

6 PicSay Pro - Photo Editor Shinycore Multimedia $3,90

7 MyBackup Pro Rerware, LLC Tools $4,99

8 SetCPU for Root Users MichaelHuang Tools $1,99

9 SwiftKey Keyboard TouchType Ltd. US Productivity $0,99

10 Advanced Task Manager Arron La Tools $0.99



Highest ranked free games (excluding applications) Google Android Market (US, September 2010)


1 Solitaire Ken Magic Cards & Casino

2 Jewels MHGames Casual

3 Paper Toss Backflip Studios Inc. Casual

4 Live Hold'em DragonPlay Cards & Casino

5 Sudoku Free genina.com Brain & Puzzle

6 Labyrinth Lite Illusion Labs Arcade & Action

7 Connect 4 Bluesky Studio Brain & Puzzle

8 Toss It Boolba Labs LLC Casual

9 Robo Defense FREE Lupis Labs Software Arcade & Action

10 Chess for Android Aart Bik Brain & Puzzle

Highest ranked paid games (excluding applications) Google Android Market (US, September 2010)


1 Robo Defense Lupis Labs Software Arcade & Action $2.99

2 Jewellust Smartpix Games Brain & Puzzle $2.95

3 Armored Strike Online Requiem Software Labs, Inc Arcade & Action $3.99

4 HOMERUN BATTLE 3D Com2uS Arcade & Action $4.99

5 Abduction! World Attack Psym Mobile Casual $2.10

6 Fruit Ninja Halfbrick Arcade & Action $0.99

7 GameBoid (GBA Emulator) yongzh Arcade & Action $3.99

8 Fishin' 2 Go (FULL) CyxB Arcade & Action $2.25

9 SNesoid (SNES Emulator) yongzh Arcade & Action $3.99

10 The Moron Test DistinctDev, Inc. Brain & Puzzle $0.99



Highest ranked free applications BlackBerry App World (Worldwide, September 2010)


1 BlackBerry App World Research In Motion Limited Shopping

2 BlackBerry Messenger Research In Motion Limited IM & Social Networking

3 Pandora Pandora Media, Inc. Music & Audio

4 Poynt Poynt Corporation Maps & Navigation

5 Facebook Research In Motion Limited IM & Social Networking

6 crunchSMS crunchSMS IM & Social Networking

7 Twitter Research In Motion Limited IM & Social Networking

8 FREE Sea Storm Animated Theme Mobstar Media Ltd Themes

9 Windows Live Messenger Research In Motion Limited IM & Social Networking

10 ScoreMobile for BlackBerry Score Media Ventures Sports & Recreation

Highest ranked paid applications BlackBerry App World (US, September 2010)


1 One Touch Flashlight (Uses Camera Light)

The Jared Company Utilities $1,99

2 PhotoClub - Funny Make Machine With Photos

MMMOOO Photo & Video $6,99

3 Crash Bandicoot Mutant Island Glu Games Inc. Games-Arcade $6,99

4 Hotel Tycoon Resort Michael Flad Games-Strategy $0,99

5 Doodle Jump Gamehouse Games-Arcade $6,99

6 BeBuzz - LED Colors and Audible Reminders

Bellshare GmbH Entertainment $5,99

7 Bubble Breaker Nice Games Games-Arcade $1,99

8 Color ID - LED Color Customizer for Contacts

Motek Americas Inc. Utilities $4,99

9 MemoryBooster - RAM Optimizer S4BB Limited Utilities $4,99

10 Azure - MMMOOO Masterpiece MMMOOO Themes $0,99



Highest ranked free applications Windows Marketplace for Mobile (US, September 2010)


1 Microsoft My Phone Microsoft Corporation Tools

2 AP Mobile The Associated Press News & Weather

3 Meon Lite Manbolo Games

4 Mobile Manager for Netflix Microsoft Corporation Entertainment

5 WeatherBug WeatherBug News & Weather

6 Facebook for Windows Mobile Microsoft Corporation Social Networks

7 Skyfire Mobile Browser SKYFIRE LABS, INC. Tools

8 Vegas Pool Sharks Lite RESETgame Games

9 Wallpapers Stylem Media Entertainment

10 Glympse Glympse Social Networks

Highest ranked paid applications Windows Marketplace for Mobile (US, September 2010)


1 Meon Manbolo Games $2,99

2 SPB Mobile Shell SPB Software Inc. Tools $29,99

3 No Calls Trinket Software Communication $0,99

4 Reboot Quantum Concepts Tools $0,99

5 TouchTwit Philipp Zschoche Social Networks $2,99

6 TreeSize Mobile JAM Software GmbH Tools $0,99

7 Shazam Encore Shazam Entertainment Ltd Music & Video $4,99

8 WeatherBug Elite WeatherBug News & Weather $1,99

9 moTweets - Premiere Twitter App Panoramic Software Inc. Social Networks $3,99

10 Scrub Trinket Software Communication $0,99



Highest ranked free applications Nokia Ovi Store (US, September 2010)


1 ZumZum innerActive Games

2 TuneWiki - Lyrics with Music TuneWiki Music

3 The Flashlight + SOS picoBrothers Utilities

4 Netflix Queue Manager Netflix Entertainment

5 Dictionary & Translation Pro Lunagames Reference

6 High Speed 3D Free HeroCraft Games

7 FindMe FindMe Utilities

8 Solitaire Touch Offscreen Games

9 YouTube YouTube Entertainment

10 Earth by Pizero PiZero Design Themes

Highest ranked paid applications Nokia Ovi Store (US, September 2010)


1 ToonWarz Polarbit Games $0,99

2 Animated Theme, Street Fever MMMOOO Themes $2,99

3 Armageddon Squadron Polarbit Games $2,99

4 ShoppingList 2.1 Kilut Oy Utilities $0,99

5 FunSMS Edumid Software Utilities $1,99

6 Hip Hop All Star I-play Games $0,99

7 UNO™ Gameloft SA Games $2,99

8 Earth by Pizero PiZero Design Themes $0,99

9 Dream Day Wedding I-play Games $0,99

10 Qik Video Camera Pro Qik Inc Photo & Video $0,99



Highest ranked free applications Palm App Catalog (US, September 2010)


1 Facebook Palm, Inc. Social Networking

2 pRingtones Crystal Development Music

3 Pandora Radio Pandora Music

4 Glow Hockey FREE Natenai Ariyatrakool Games

5 Bubbles! free bytesequencing.com Games

6 Saber Ultimate Draeger IT Entertainment

7 Mech Invasion Java Sanity Games

8 Raging Thunder Polarbit Games

9 TuneIn by RadioTime RadioTime Inc Music

10 The Weather Channel The Weather Channel Weather

Highest ranked paid applications Palm App Catalog (US, September 2010)


1 Angry Birds Rovio Games $1,99

2 Tweed Pivotal Labs Social Networking $2,99

3 drPodder Jamie Hatfield Entertainment $0,99

4 Cloud Hopper! Killin' It LLC Games $0,99

5 MyQ For Netflix nexapps.net Entertainment $3,00

6 YouView Visual Voicemail Client Syntactix LLC Productivity & Utilities $3,99

7 mCraig - Mobile Craigslist Browser SplashData Inc Lifestyle $1,99

8 Twee Delicious Morsel LLC Social Networking $2,99

9 Notes Inglorious Apps Productivity & Utilities $4,99

10 Sports Calendar Unnamed Applications, Inc Sports $2,49



DISTIMO CUSTOM REPORTS

CONTACT US

ABOUT DISTIMO

Aside from this free monthly report, Distimo produces custom reports capable of providing specific mobile

application store analytics that are relevant to your company. Custom reports are currently available for

any country worldwide for the Apple App Store for iPhone and iPad, BlackBerry App World, Google

Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace for Mobile. Additional

application stores will be available in the coming months. To get a better idea of the type of data and

metrics that Distimo can provide, please visit our Report product page at www.distimo.com/report.

For sales enquiries, please contact Remco van den Elzen, VP Business Development at

[email protected] or call +31 64 497 8773. For press enquiries please contact Mindy M. Hull at

[email protected] or call +31 62 504 7680 (EU) or +1 415 889 9977 (USA).

Distimo is an innovative app store analytics company built to solve the challenges created by a widely

fragmented app store marketplace filled with equally fragmented information and statistics. Distimo

Report provides in-depth reports for companies interested in the mobile application ecosystem providing

valuable insight into important trends happening within application stores. Distimo Monitor offers mobile

developers a free analytics tool to monitor their own and competitive applications across all app stores,

without any adjustment needed to their application’s code.

Disclaimer

This work is licensed under Creative Commons License “Attribution Noncommercial-Share Alike 3.0 Netherlands”. This license is

available for download at http://creativecommons.org/licenses/by-nc-sa/3.0/nl/. This license ables you to use, copy, spread, and build

upon this work non-commercially, as long as you credit Distimo and license your new creations under the identical terms.

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Distimo report october 2010

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