Transcript of Demo: "Neuromarketing"
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Neuromarketing Goes Mainstream with Facial Coding Presented By:
Nick Langeveld President & CEO, Affectiva @Affectiva
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Current MR methods to gather emotions rely on consumers
UNDERSTANDING and DESCRIBING their feelings Gather consumers
emotions
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Successful is this Method?
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Consumers respond INTUITIVELY to your products and brands not
explicitly. not consciously.
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Father of Advertising Sums it Up! -David Ogilvy Consumers dont
THINK how they feel, SAY what they think, or DO what they say.
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Emotion is the key driver of consumer behavior More than 50% of
EVERY buying decision is driven by emotion!
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can brands gather & measure valuable emotion insights? The
question remains
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Real-time | Unfiltered & Unbiased | Scientifically validated |
Universal Affdex Automated Facial Coding
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Affdex Works
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Affdex Works Discrete Measures of Emotions Continuous Measures of
Emotions VALENCE EXPRESSIVENESS
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Todays Real World Applications
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Building the largest facial coding normative database # of media
units tested USA: 1084 China: 723 Australia: 175 Brazil: 208 UK:
514 India: 844 Indonesia: 339 1.2M Facial Videos 6K Ads Tested 300
Global Brands Emotion Data Points 1B+ 62+ Countries Tested
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Evolution of Facial Coding to the Emotion Layer Consumers Online
Video Smart TVs Gaming TV Wearables Mobile Social Media
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Neuromarketing Goes Mainstream with Facial Coding Affdex Facial
Coding Nick Langeveld President & CEO, Affectiva Thank you!
Affectiva.com @Affectiva