Cynthia Campbell Impact + Labs Director

Filene Research Institute

H U M A N C E N T E R E D D E S I G N

Cynthia Campbell

Director of Impact

I N N O VAT I O N

• “Progress is the constant replacing of the best there is with

something still better.” – Ed Filene

• Innovation is meeting a new need, an unarticulated need, or an old

need in new way.

L E T ’ S D E F I N E I T … .

T H E F I L E N E M E T H O D

F I L E N E M E T H O D = H U M A N C E N T E R E D

D E S I G N

I N S P I R AT I O N

H A P P Y F E E T

D E S I G N E M PAT H Y

Design empathy is an approach that draws upon people’s

real-world experiences to address modern challenges.

When companies allow a deep emotional understanding

of people’s needs to inspire them—and transform their

work, their teams, and even their organization at large—

they unlock the creative capacity for innovation.

Q U E S T I O N S ?

L E T ’ S C O N N E C T

→ Cynthia Campbell

→ cynthiac@filene.org

→ 608.661.3755

→ @CynCampbell

I M P A C T S T A R T S N O W !