Cynthia Campbell Filene Research Institute · → Cynthia Campbell → [email protected] →...
Transcript of Cynthia Campbell Filene Research Institute · → Cynthia Campbell → [email protected] →...
Cynthia Campbell Impact + Labs Director
Filene Research Institute
H U M A N C E N T E R E D D E S I G N
Cynthia Campbell
Director of Impact
I N N O VAT I O N
• “Progress is the constant replacing of the best there is with
something still better.” – Ed Filene
• Innovation is meeting a new need, an unarticulated need, or an old
need in new way.
L E T ’ S D E F I N E I T … .
T H E F I L E N E M E T H O D
F I L E N E M E T H O D = H U M A N C E N T E R E D
D E S I G N
I N S P I R AT I O N
H A P P Y F E E T
D E S I G N E M PAT H Y
Design empathy is an approach that draws upon people’s
real-world experiences to address modern challenges.
When companies allow a deep emotional understanding
of people’s needs to inspire them—and transform their
work, their teams, and even their organization at large—
they unlock the creative capacity for innovation.
Q U E S T I O N S ?
L E T ’ S C O N N E C T
→ Cynthia Campbell
→ 608.661.3755
→ @CynCampbell
I M P A C T S T A R T S N O W !