Post on 09-Mar-2018
Published on 10 Sep 2013
Corporate IdentityBrand Manual 2013 | v1.0
Logo Type and usage
Color Palette
Typography
Stationery
Email Signatures
Merchandise
3
7
11
14
20
21
Table of Contents
v1.0 | Published on 10 Sep 2013
New Brand Design
Philosophy
We Have Changed. KPIT Cummins is now KPIT
Welcome to a “New KPIT” with its new name, new logo, new colors, new goals and
elevated aspirations.
This change showcases us a dynamic, vibrant and a sharply focused company that
is confidently progressing towards becoming a billion dollar enterprise.
Our new name and look, in terms of color and typeface, reflects our progress as an
IT consulting and product engineering solutions and services provider to
Automotive, Manufacturing, and Energy and Utilities corporations. This
transformation begins a fresh, exciting phase for KPIT, one that echoes our goal of
creating and reinventing ourselves endlessly.
The fresh, bright blue signifies our evolution into a leading creator and
provider of strong technology solutions. Our new colors represent depth,
stability, knowledge, solidity, and an optimistic future.
The green color used in the identity bar underlines our commitment and
responsibility towards our environment.
We look forward to your enthusiastic support in this new, exciting phase of
KPIT’s journey towards a billion and beyond.
Page 3 | v1.0 | Published on 10 Sep 2013
Default Blue Logotype
The Logotype
The new KPIT logo is bold and modern with a right slant and rounded letters,
representing the Company’s deep industry expertise and honors its desire to keep
moving forward. The more vibrant, contemporary and dynamic typeface mirrors its
passion for progress.
The Blue Logotype against a white background with the green identity bar is the
default logotype.
Position, size, and color, along with the spatial and proportional relationships with the safe space are
predetermined and should not be altered.
To download the master artwork, go to https://marketingportal.kpit.com
Page 4 | v1.0 | Published on 10 Sep 2013
X
X
X
XX
Safe space
Safe space
X
X
X
XX
Safe space
Safe space
3 mm in print / 18 px on screen
Note : The safe space needs to be maintained in every case.
The Logotype
We need to respect the logotype by giving it appropriate spatial space. The ideal
safe space that must surround the logo is equivalent to the height of the logotype
which is defined as ‘X’ space.
The minimum safe space should not be lesser than “½ X” / 50% of ‘X’
The white logotype on a blue background is permitted in special cases. However,
kindly ensure that the visible blue patch is evenly distributed on both sides of the
logo, and not confined to the safe space area. The patch should be ideally double
the size of the safe space area. The background patch does not have a defined
shape and size.
In print, the logo should never appear smaller than 3 mm in height. On-screen, it
must appear at least 18 pixels in height
Minimum height of the
logotype (without safe space)
Page 5 | v1.0 | Published on 10 Sep 2013
Safe space
Blue Logotype and green identity bar ratio and placement
X
Variable space as per media
½ X
Variable space as per media
Safe space
½ X
Reverse White Logotype and green identity bar ratio and placement
X
*The dashed outline is not a part of the logotype and is purely for representational purposes only
The Identity Bar
The corporate color palette applicable for all brand standards are: KPIT blue, KPIT
green with white and black.
The KPIT Green known as the identity bar is a mandatory element
of the KPIT corporate identity. The identity bar has to complement the KPIT blue
or white logotype to a minimum width of 50% of visible logotype height (½ X) in
all media/applications.
The Green band can vary in length and placement in relation to the logotype. The
ideal placement of the identity bar would be at the footer/bottom or on the left
edge of the collateral/media etc.
Page 6 | v1.0 | Published on 10 Sep 2013
KPIT Blue
C M Y K100/ 20/ 0/ 0
RGB0/ 137/ 207
PANTONE 2925 C
KPIT Green
C M Y K20/ 0/ 100/ 0
RGB215/ 223/ 35
PANTONE 381 C
Black
C M Y K0/ 0/ 0/ 100
RGB0/ 0/ 0
PANTONE Process Black C
White
C M Y K0/ 0/ 0/ 0
RGB255/ 255/ 255
Primary Color Palette
The logotype can only appear in the primary color palette as specified. If used on
the KPIT blue, kindly ensure the patch is not limited to the safe space limits. The
primary color palette should not be used in any tints or lighter percentages.
*The dashed outline is not a part of the logotype and is purely for representational purposes only
Default blue logotype on white background
White logotype on blue background
Page 7 | v1.0 | Published on 10 Sep 2013
Acceptable Black/White
Adaptation
Black and white logo representation for fax / black and white
applications only.
*The dashed outline is not a part of the logotype and is purely for representational purposes only
Acceptable Surface
Materials
Page 8 | v1.0 | Published on 10 Sep 2013
Chrome metallic letters on brush steel / blue / green / black
metallic or plastic backgrounds
Dark Grey
C M Y K0/ 0/ 0/ 60
RGB130/ 130/ 130
PANTONE COOLGREY 10 C
Light Grey
C M Y K0/ 0/ 0/ 20
RGB210/ 210/ 210
PANTONE COOLGREY 3 C
Light Blue
C M Y K50/ 0/ 0/ 0
RGB110/ 205/ 245
PANTONE 297 C
Aqua
C M Y K100/ 0/ 40/ 0
RGB0/ 170/ 170
PANTONE 3272 C
Orange
C M Y K0/ 50/ 100/ 0
RGB250/ 165/ 25
PANTONE 138 C
Yellow
C M Y K0/ 0/ 80/ 0
RGB255/ 245/ 80
PANTONE 101 C
Green
C M Y K60/ 10/ 100/ 30
RGB85/ 135/ 50
PANTONE 576 C
Blue
C M Y K100/ 70/ 0/ 20
RGB0/ 75/ 145
PANTONE 280 C
Secondary Color
Palette
The secondary color palette complements the primary color palette and should
be used to highlight / depict supporting infographics and text in collaterals /
presentations. The secondary colors can be used in its
tints / lighter percentages in charts and graphics.
Page 9 | v1.0 | Published on 10 Sep 2013
Dont’ stretch or extend the logotype Don’t compress the logotype
Don’t play with the typography Don’t rotate the logotype
No shadow effects, dimensions, and gradients
No other backgrounds other than the specified brand colors with the logotype
No defined shape around the logotype No busy photographic backgroundsbehind the logotype
No dual color backgrounds
Do not write any text with logotypeDo not apply any outline to the logotype
No other color other than
KPIT blue and white
Color and Background
Restrictions
Logotype Restrictions
Page 10 | v1.0 | Published on 10 Sep 2013
Supporting typeface - SEGOE font family
Segoe UI (Regular)
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0 1 2 3 4 5 6 7 8 9
Segoe UI (Italic)
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0 1 2 3 4 5 6 7 8 9
Segoe UI (Bold)
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0 1 2 3 4 5 6 7 8 9
Segoe UI (Bold Italic)
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0 1 2 3 4 5 6 7 8 9
Segoe Light
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0 1 2 3 4 5 6 7 8 9
Segoe (Regular)
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0 1 2 3 4 5 6 7 8 9
Segoe (Bold)
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0 1 2 3 4 5 6 7 8 9
Standard typeface - SEGOE UI
The Typeface
Page 11 | v1.0 | Published on 10 Sep 2013
The “Segoe UI” font should be used as the default
font for PowerPoint (Has been built-into the Corporate
PPT template) and in professional Graphic design software
on both PC and Mac.
While working in Microsoft Word “Arial” should be used
as the default font
Follow the simple typography formula for effective and uniform
communication :
Keep it short and simple
Increase font in multiples of 3 - Body 9pt > Subtitle > 12pt > Title 15pt
Line spacing should be 6 point more that the actual font size used
Separate bullet points should have 2x line spacing with a dividing line
Keep text non justified and left aligned
Use sentence case
When “KPIT” appears in the body text it should always be ALLCAPS
Segoe Light recommended for
headlines in 21pt size with 27pt line
spacing. Recommended colors in dark
grey/ KPIT blue or black
Segoe Regular recommended for second heading
in 15pt size with 21pt line spacing. Recommended
colors in dark grey (70%), black or secondary colors.
Segoe UI recommended for bodytext in 9pt size with 12pt line spacing. Recommended
Segoe UI bold recommended for subheading/ highlighted text
colors in dark grey or black.
in 12pt size with 18pt line spacing. Recommended colors in
dark grey (70%), black or secondary colors.
Typography
Recommendations
Page 12 | v1.0 | Published on 10 Sep 2013
Don’t justify any text matter .
Too Many TYPE This headline is hy-styles in one layout phenated.
This type isstretched.
This text is kerned atnegative 100.
The line spacing onthis text is 200%.
This text is rightaligned.
Don't Justifywith a shadow.
Typography
Restrictions
Page 13 | v1.0 | Published on 10 Sep 2013
In line with our new branding guidelines, we need to maintain uniformity across
the company including usage of typography. The typography examples given on
the right side of this page are NOT to be used.
Size : 90mm (w) x 50mm (h)
Paper : Impact Lenza 300 gsm 100% recycled
Printing : 4 col. digital front and back printing
Finish : Both side Aqueous coat overprint
Background : C100, M20, Y0, K0
Logo size : 6mm (h)
Safe space = height of the logo (6 mm)
from all 4 sides
Position : Top right (top right aligned to
the card)
Individual’s information
Position : Bottom left (3mm margin from
left) Font : Segoe UI
Name of the person : 8pt (Bold)
C20, M0, Y100, K0
Designation : 7pt (Regular) White
Contact numbers : 7pt (Regular) White
E-Mail : 7pt (Regular) White
Office address : 6pt (Regular) White
3mm above the Green logo band
Band at the bottom = KPIT Green
(C20, M0, Y100, K0)
Height of the identity bar = 3mm
Back side KPIT Green
Background : C20, M0, Y100, K0
URL : 8pt (Bold)
Font : Segoe UI
Center aligned to the card
(Vertically & horizontally)
(Facebook icon) - White
(LinkedIn icon) - White
(Twitter icon) - White
(YouTube icon) - White
(vertically aligned with the URL)
/kpit, @kpit : 8pt (Regular) White
Recycle icon : 6mm
Position Top right of the card
(leave 3 mm space from top right)
Name of the PersonDesignation
Contact number (country 1)Contact number (country 2)Contact number (country 3)Email.Address@kpit.com
KPIT Technologies Ltd. 35 & 36, Rajiv Gandhi Infotech Park, Phase 1, MIDC, Hinjewadi,Pune 411 057, India. Board: +91-20-6652 5000 Fax: +91-20-6652 5001
restricted area for logotype
X (6 mm)
including the the safe space
X
X (6 mm)
4 mm
X
X
½ X
½ X
½ X
name & designation
contact details
office address
½ X
½ X
X
www.kpit.com
/kpit/kpit @kpit @kpit
Business Card
Page 14 | v1.0 | Published on 10 Sep 2013
(Make Acrosol 29 from Arofine Polumers Pvt. Ltd.
Front side KPIT Blue
Size : 210mm (w) x 297mm (h)
Paper : Impact Lenza 130 gsm 100% recycled
Printing : 4 col. offset front printin
Logo size : 12mm (h)
Safe space = height of the logo (12 mm) from all 4 sides
Position : Top right (top right aligned to the letterhead)
Office address : 10pt Segoe UI Regular dark grey (70%)
3mm above the Green logo band
Logo Band at the bottom = KPIT Green
(C20, M0, Y100, K0)
Height of the identity bar = 6mm
* Example seen is not depicted in actual size
½ X¼ X
office address
restricted area for logotypeincluding the the safe space
X
X (12 mm)
X
X
X
Letter Head
* Specifications for continuation sheet is the same, except that there will be no address on it.
Front side
Page 15 | v1.0 | Published on 10 Sep 2013
Size : 210mm (w) x 297mm (h)
Paper : Impact Lenza 130 gsm 100% recycled
Printing : 4 col. offset front printing
Logo size : 12mm (h)
Safe space = height of the logo (12 mm) from all 4 sides
Position : Top right (top right aligned to the letterhead)
Office address : 10pt Segoe UI Regular dark grey (70%)
3mm above the Green logo band
Logo Band at the bottom = KPIT Green
(C20, M0, Y100, K0)
* Example seen is not depicted in actual size
restricted area for logotypeincluding the the safe space
X
X (12 mm)
X
X
½ X¼ X
X
office addresses
Letter Head with 2 addresses
Front side
Page 16 | v1.0 | Published on 10 Sep 2013
Height of the identity bar = 6mm
Size : 235mm (w) x 108mm (h) / 9.25”(w) X 4.25” (h)
Paper : Impact Lenza 130 gsm 100% recycled
Printing : 4 col. offset front printing
Logo size : 9mm (h)
Safe space = height of the logo (9 mm) from all 4 sides
Position : Top left (top right aligned to the envelop)
Office address :
Company Name in 9pt Segoe UI Bold with 18pt line
spacing. Addresses in 9pt Segoe UI Regular with 15pt
line spacing in dark grey (70%)9pt Segoe UI Regular dark
grey (70%)
3mm above the Green logo band
Logo Band at the bottom = KPIT Green
(C20, M0, Y100, K0)
Height of the identity bar = 4.5mm
KPIT Bluefor flap
X (9 mm)
X
X
X
restricted area for logotypeincluding the the safe space
½ X½ X
X
office address
½ X½ X
X
office addresses
Small Envelope
Front side
* Example seen is not depicted in actual size
Page 17 | v1.0 | Published on 10 Sep 2013
Size : 318mm (w) x 229mm (h) / 12.5”(w) X 9” (h)
Paper : Impact Lenza 200 gsm 100% recycled
Printing : 4 col. offset front printing
Logo size : 15mm (h)
Safe space = height of the logo (15 mm) from all 4 sides
Position : Top left (top right aligned to the envelop)
Office address :
Company Name in 12pt Segoe UI Bold with 21pt line
spacing. Addresses in 12pt Segoe UI Regular with 18pt
line spacing dark grey (70%)
7.5mm above the Green logo band
Logo Band at the bottom = KPIT Green
(C20, M0, Y100, K0)
Height of the identity bar = 7.5mm
restricted area for logotypeincluding the the safe space
KPIT Bluefor flap
X (15 mm)
X
X
X
½ X½ X
X
office address
½ X½ X
X
office addresses
Big Envelope
Front side
Page 18 | v1.0 | Published on 10 Sep 2013
VIP badgeEmployee badge- front Employee badge- back
Lanyard
Laptop sticker
Identification Badges
Name Surname
Emp ID: 012345
KPITe since Month Year
FLM 123 / 644003186 / 9822443000............................
Transport 2033 / 9822442000..........................................
Security Incident Reporting 98500070344..................
Hospitals
Toll Free - Jehangir (020) 1066.........................................
Toll Free - Pune Heart Brigade (020) 1050..................
Toll Free - Sancheti (020) 105757....................................
Aditya Birla 30717777 / 30717653.................................
Medipoint (Aundh) 39841200 / 27297337..................
Fire Station Hinjewadi 22933101.....................................
Fire Station All Pune 101....................................................
Police Control Room 100...................................................
Hinjewadi Police Station 22934622 / 77.......................
35 & 36, Rajiv Gandhi Infotech Park,
Phase-1, MIDC, Hinjewadi, Pune - 411 057, India.
Phone: +91 20 6652 5000
Bus Pass to be kept here by
employees availing
transport facility
Emergency Numbers
Vwww.kpit.com
001
Emp ID: 012345Serial no: CNU20122 | Status: Permanent
Name Surname | Assest ID: L2343
35 & 36, Rajiv Gandhi Infotech Park, Phase-1, MIDC, Hinjewadi, Pune - 411 057, India.
Phone: +91 20 6652 5000
Page 19 | v1.0 | Published on 10 Sep 2013
All KPIT staff need to wear their identification badges at all times when inside KPIT
premises.
The employee photo identity badge would be on a white base, while the VIP
badge would be predominately blue for quick and easy identification.
All Lanyards would be blue with white logotype and will carry the green identity
bar.
Standard Minimilistic Email Template
Email SignatureEmail Signature
Name in 10pt Segeo UI bold in Dark Grey
Body Text in 9pt Segeo UI regular in Dark Grey
URL and Social media links in Dark Grey - 9pt
“KPIT” in 12pt Bold in KPIT Blue
Green separator line - 7pixels in height
Any partner logo / Award logo should appear in the next time after the social media links
In no case should the KPIT logo be used as part of the email signature
Please do not COPY the signature directly from here (given on the right hand side of this page).
Kindly head to https://marketingportal.kpit.com and look for the file titled,
"Corporate email signature.docx". This file also carries the format you can copy and
the instructions on how you can create your own email signature in the given format.
Email Template - Content Specifications
Highlighted text in 15pt - 18pt Segeo UI regular in KPIT Blue
Body Text in 9pt Segeo UI regular in Black / dark grey
Industry focus icon cluster and KPIT website url in the footer
Email Signature / Template
www.kpit.com
Kind Regards,
Name SurnameDesignation, Department Name
Phone: +00-00-12345678 | Cell: +00-1234567890
KPIT | Web: www.kpit.com | Social: Facebook | Twitter | LinkedIn
Partner / award logo if any
Page 20 | v1.0 | Published on 10 Sep 2013
Thin green band can beplaced on inside flap of the cuff of a shirt
Merchandise
Page 21 | v1.0 | Published on 10 Sep 2013
White shirt Sky blue shirt
T- shirts, Polo neck
White T-shirtWhite polo shirt
shirtsCorporate shirts and T-shirts should preferably have a white base with the Blue
logotype (max logotype width 1.5”). The green identity band could be used on the
inner cuff / the inner side of the collar or as arm bands on T-shirts / shirts
respectively.
Tints of the secondary color are permitted for the merchandise
base.
Usage of white / black logotype on merchandise is allowed if the default blue
logotype does not create enough contrast with the base color.
All and any type of merchandise design should be approved by corporate
marketing before going into production.
Every usage of the KPIT logo on any artefact/ at any event/ for any portal etc. has to be validated and approved by the corporate marketing team.
To get the logo usage on your design, validated and approved, please write to marketing.corp@kpit.com
For any queries write to Charuta.patwardhan@kpit.com / Bhushan.lanjekar@kpit.com
Latest version of this document is available at https://marketingportal.kpit.com
Published on 10 Sep 2013