Completely Email - What can email marketing learn from Reddit.

Post on 23-Aug-2014

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Transcript of Completely Email - What can email marketing learn from Reddit.

WHAT CAN EMAIL MARKETINGLEARN FROM REDDIT

@omgitsonlyalex team-email.co.uk

I am Alex IlhanYou may know me as @omgitsonlyalex

What even is Reddit?

What even is Reddit?

In short, a content sharing platform

What even is Reddit?

In short, a content sharing platform

In reality, it’s so much more…

What even is Reddit?

“The front page of the internet”

What even is Reddit?

They’re not wrong…

What even is Reddit?

731 million unique visitors in 2013

What even is Reddit?

731 million unique visitors in 2013

58th Most visited site in the world(21st in the US)

What even is Reddit?

731 million unique visitors in 2013

58th Most visited site in the world(21st in the US)

56 BILLION pageviews in 2013

So what?

So what?

Email marketing can learn from Reddit

So what?

Clichés are king

Your design is bulls#%t

Clichés are king

Clichés are king

Empowering users

Empowering users

Types of Holiday:

SunAdventureCruisesSpa and Pampering

Time of Year:

School HolidaysOff-peakChristmas / Winter

Empowering users

Types of Holiday:

SunAdventureCruisesSpa and Pampering

Time of Year:

School HolidaysOff-peakChristmas / Winter

Empowering users

Types of Meat:

BeefPorkChickenTurkeyLambDuckEmuUnicornHuman

Types of Meat:

BeefPorkChickenTurkeyLambDuckEmuUnicornHuman

Empowering users

Empowering users

Empowering users

Don’t kill me please…

Responsive design/build

Don’t kill me please…

Responsive design/build

Is NOT the be all and end all

Don’t kill me please…

Lets talk numbers

Don’t kill me please…

60,000 subscribers

Don’t kill me please…

60,000 subscribers

B2B Financial company

Don’t kill me please…

60,000 subscribers

B2B Financial company

3% Mobile Open Rate

Don’t kill me please…

120,000 subscribers

Don’t kill me please…

120,000 subscribers

B2C Hosting well-known public event

Don’t kill me please…

120,000 subscribers

B2C Hosting well-known public event

60% Mobile Open Rate25% Tablet

EVERYTHING I JUST TOLD YOU

EVERYTHING I JUST TOLD YOUDOESN’T EVEN MATTER

Okay, maybe that was a tad extreme

TEST EVERYTHING!

What works for you is what works for you.

Winner of a free HTML email book

FIRSTNAME SURNAME

“Haiku here

@omgitsonlyalex – team-email.co.uk

THANK YOU!!!

You guys have been AWESOME.