How To Market On Reddit Even Though Reddit Hates Marketers By Brent Csutoras
Reddit at member stations
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Why You Should Be on Reddit* (like WAMU and KBIA) Chris Chester, WAMU Sco1 Pham, KBIA KiMin Sung, NPR DS *Reddit is a social news and entertainment site where users submit content such as links and photos; other users then comment and/or vote the submission up or down, which is used to rank the post on the site's pages and front page. Reddit is madeup of subreddits, which are communi>es of interests created by users. Video explainer for more hBp://bit.ly/HzmxhL
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WAMU's Chris Chester and KBIA's Scott Pham share how they use Reddit to enhance their journalism.
Transcript of Reddit at member stations
Why You Should Be on Reddit* (like WAMU and KBIA) Chris Chester, WAMU Sco1 Pham, KBIA Ki-‐Min Sung, NPR DS
*Reddit is a social news and entertainment site where users submit content such as links and photos; other users then comment and/or vote the submission up or down, which is used to rank the post on the site's pages and front page. Reddit is made-‐up of subreddits, which are communi>es of interests created by users. Video explainer for more hBp://bit.ly/HzmxhL
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Web producer WAMU
Chris Chester
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Workflow
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Source Foster discussions
Forum for shareable stories Accounts (personal vs. staKon)
How WAMU uses Reddit
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WAMU Reddit
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Reddit WAMU
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Reddit WAMU Reddit
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Reddit WAMU Reddit
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Don't promote, parKcipate. Read the rules of the sub-‐reddit you post in, and adhere to them.
Only post original content. Make sure to acknowledge Reddit when you use it as a source.
Chris Chester’s ReddiqueCe Dps
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ScoC Pham
Digital Content Director KBIA
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Workflow
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Source Foster discussions
Forum for shareable stories Accounts (personal vs. staKon)
How KBIA uses Reddit
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Crowdsourced topics
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Respond to comments, upvote, and support the content you like.
Write your posts like they're your best headlines-‐-‐focus on the most exciKng details.
Some things will just fall flat. Learn from it, it's not a big deal.
ScoC Pham’s ReddiqueCe Dps
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n.pr/9-‐types
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@sco1pham @chrisBchester
@callmeKi
QuesDons?
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How to Make 'Serious' Stories Shareable on Social Media
Thursday, November 14
1:00-‐2:00pm ET
Register here: h1ps://www3.gotomeeKng.com/register/122886246
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