f  Reddit hates (non-reddit) marketers

Reddit hates (non-reddit) marketers

•  Hypocrisy •  No single

standard •  Common with

people in general

youtube.com/watch?v=uOtuEDgYTwI

•  KrispyKrackers suggest charging for promotion •  bit.ly/1nQHyZJ

•  Promotional content OK, but should be marked •  Organic posts better than ad posts •  Subreddit communities and moderators want the

content •  Reddit TOS will supersede the desire of the Subreddit

•  Real problem is not with Reddit, but the Subreddits

Reddit’s A-Changing

•  Be a real user •  Understand the rules for each SubReddit •  Comment as much, if not more, than you submit

•  Find at least one community you are passionate about •  Build your account prior to submitting •  Don’t try to game the voting system •  Be anonymous and secretive •  Try, try, and try again

Tips

•  Text based submissions that don’t link out •  /r/self/ - /r/askreddit – many others •  Popular on Support and Help Subreddits

•  Some Subreddits only allow Self posts •  Conversational approach and allows subtle

promotion

Self Post (aka Text Post)

•  Start discussions around topics of interest •  Communicate to ask for feedback and help

Making Self Posts

•  Allow linking in the content •  Edit later to add links or promotional elements

•  Participate in comments •  Links, coupon codes, branding

•  Track self posts for AMA requests •  Topic expertise requests lead to AMAs growth and

success

Why Self Post

•  One of most popular Subreddits •  Obama, Bill Gates, Celebrities, etc

•  Everyday people too

AMA (Ask Me Anything)

Everyday AMA

Too much AMA

•  People ask for AMAs all the time, so set up feeds and search for request you can fulfill •  AMA Request •  Self posts in desired Subreddits

AMA (Ask Me Anything)

•  Identify ideal Subreddits •  Redditmetrics.com •  Redditinsight.com

•  Review TOP and Controversial

•  Review Moderators for their interests

Redditinvestigator.com

•  Create content focused for Reddit success •  Submit to the right Subreddit •  Topics Mods and Users Like •  Good Title / Description

•  Not all first letters capitalized •  Submit at right time (10am EST) •  Takes a popular view on a topic

•  Identify right Subreddit •  Adhere to Redditquette •  Be engaged, creative, and extraordinary! •  reddit.com/advertising/

•  Self serve up to $30,000 budget

Ad

•  /r/HailCorporate/ •  Reddit responses •  Pro / Con

•  Ads Reddit is Proud Of

Newcastle S****B***

•  Self Post format •  Doesn’t link out •  Funny and edgy

Ifwemadeit.com

Responding to Comments •  Related threads •  Reddit exclusive offers •  Link to resources

Beef Jerky Comments

Discount Beef Jerky

Jerky AMA