Read it on

Reddit

What is Reddit and How Should I Use it?

What is Reddit and How Should I Use it?

Reddit is a diverse

community consisting

of content complied to

spread knowledge and

gain awareness

Fast Facts

• 36 million accounts

• 231 million monthly visitors

• over 850 thousand sub-reddits

• 217 countries

• 21 million votes a day

• over 70 million submissions 2015

Fast Facts

Terms

• Karma

• Up-voted

• Down-voted

• Sub-Reddit

• Community

• Reddit gold

• AMA/IAmA

How to Build a Community

• Encourage submissions

• Engage

• Sub-reddit

• Naming convention

• Quality content

Advertising

What is Reddit and How Should I Use it?

Advertising

Advertising

Advertising

Mad Tips

• Register account

• Remember karma

• Interact

• Ranking

• News & Calendar

• Shortened links

Case

Studies

Mad

Takeaways

• Filter noise

• 24/7 information buffet

• Shortened Links

Do Do Not

• Be considerate

• Read to take in

• Use proper spelling and

grammar

• Moderate based on

quality

• Combo content

• Post people’s personal

information

• Re-post removed

information

• Ask for votes

• Empty comments

• Mass down-vote

Take in

Tumblr

What is Tumblr and How Should I Use it?

Tumblr is a social photo

collection where users blog

and reblog though images to

share and seek information.

Fast Facts

• launched 2007

• 50 million+ users

• 280+ million blogs

• 129 billion+ posts

• just under 200 million visitors a month

Terms

• :nrf!>fh

• GPOY

• NSFW

• SMH

• Tags

• GIF

• Know your audience

• Try using sponsored ads

• Have a strategic plan

• Know the culture and language

• Follow fans and engage

• View Tumblr business page

Creating a Tumblr

Tumblr Business Page

Advertising

Advertising

Advertising

Advertising

Advertising

Mad Tips

• Potential to reach 300 million+

• Post 1-3 times a day

• Two for 1

• spread brand awareness

• Teens and millennials major users

• Focus on the right content

Case

Studies

Mad

Takeaways•Social users stay on this site longer than others

•Majority of audience is creative youth

•Consumers want images and now

•Emotionally move, or resonate

Do Do Not

• Re-post

• Alter posts

• Delete comments

• Demand follows

• Re-blog

• Tag content

• Use user friendly themes

• Respect others opinions