Channel manager, la gestione capillare dei prezzi e delle disponibilità sulle olta

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Transcript of Channel manager, la gestione capillare dei prezzi e delle disponibilità sulle olta

Laura Lo Mascolo

Revenue & Sales Strategies Management

Destination Management - Business Analysis

Hotel sales: La sfida di oggi

Revenue & Sales Strategies Management

Destination Management - Business Analysis

Il panorama distributivo

Revenue & Sales Strategies Management

Destination Management - Business Analysis

CRS, GDS

Switch

SE, OTA

Meta-search

OTA, brand.com

CRS/PMS

Central Data Repository

Rates and Inventory

Search and Booking

Aggregate Data and

Present

Le componenti della distribuzione

Revenue & Sales Strategies Management

Destination Management - Business Analysis

Il giusto mix

Revenue & Sales Strategies Management

Destination Management - Business Analysis

Riconoscere il giusto canale

Revenue & Sales Strategies Management

Destination Management - Business Analysis

Merchant Model – Wholesaler

Opaque – Auction sites

Retail Travel Websites

Flash sales and hot deals

Travel inspiration and planning

General travel and airline sites

Directories and destination sites

Distinguere le OTA

Revenue & Sales Strategies Management

Destination Management - Business Analysis

Il percorso di acquisto

Revenue & Sales Strategies Management

Destination Management - Business Analysis

Il desiderio

Revenue & Sales Strategies Management

Destination Management - Business Analysis

L’ispirazione e l’informazione

Revenue & Sales Strategies Management

Destination Management - Business Analysis

Pianifica

Revenue & Sales Strategies Management

Destination Management - Business Analysis

Prenota

Revenue & Sales Strategies Management

Destination Management - Business Analysis

Vive la sua esperienza

Revenue & Sales Strategies Management

Destination Management - Business Analysis

Condivide la sua esperienza

Revenue & Sales Strategies Management

Destination Management - Business Analysis

Gestire le informazioni

Tariffe Disponibilità

Tipologia di

camere Foto & Video

Revenue & Sales Strategies Management

Destination Management - Business Analysis

Riconoscere il proprio target

Revenue & Sales Strategies Management

Destination Management - Business Analysis

Business

Leisure

Riconoscere il proprio target

Revenue & Sales Strategies Management

Destination Management - Business Analysis

Riconoscere il proprio target

Revenue & Sales Strategies Management

Destination Management - Business Analysis

Young

Senior

Revenue & Sales Strategies Management

Destination Management - Business Analysis

Channel management

Grazie

Laura Lo Mascolo

l.lomascolo@interludehotels.it

www.facebook.com/interludehotelsresorts

@InterludeHotels

Revenue & Sales Strategies Management

Destination Management - Business Analysis