Post on 21-Jan-2018
A MOBILE APPLICATION FOR COLLEGE STUDENTS
THAT BUILDS HEALTHY HABITS BY PROVIDING
FRAMEWORKS TO BREAK DOWN OVERWHELMING
PROJECTS INTO ACTIONABLE TASKS.
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Value Proposition
Intent to Solve
“Facts.” Anxiety and Depression Association of America, ADAA, adaa.org/finding-help/helping-others/college-students/facts.
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The Problem
20.4 MCOLLEGE STUDENTSTotal enrolled Undergraduate and graduate students in 2016
Intent to Solve
“Facts.” Anxiety and Depression Association of America, ADAA, adaa.org/finding-help/helping-others/college-students/facts.
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The Problem
Intent to Solve
17.3 M = 85%ARE OVERWHELMEDby the magnitude of tasks
“Facts.” Anxiety and Depression Association of America, ADAA, adaa.org/finding-help/helping-others/college-students/facts.
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The Problem
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Task ManagementBased on Insights
Rapid Task Create to Prioritization
Declutter with Focus Mode
SOM SAM TAM181 K 17.2 M 57 M
“Digest of Education Statistics, 2015.” National Center for Education Statistics (NCES) Home Page, a Part of the U.S. Department of Education, nces.ed.gov/programs/digest/d15/tables/dt15_303.70.asp.
COLLEGE
STUDENTS
Total enrolled Undergraduate and graduate students in top five California Universities 2016
YOUNG
PROFESSIONALS
Workers include teachers, nurses, programmers, civil engineers, and over 175 other occupations.
FREELANCE &
TELECOM WORKERS
Total of the U.S. independent workforce.
“The Young Professional Workforce.” DPEAFLCIO, dpeaflcio.org/programs-publications/issue-fact-sheets/the-young-professional-workforce/.
“Freelance Statistics: The Freelance Economy in Numbers.” Ben Matthews, 8 Jan. 2017, benrmatthews.com/freelance-statistics/.“The 2017 State of Telecommuting in the U.S. Employee Workforce.” Exclusive Insights on the State of Telecommuting, www.flexjobs.com/2017-State-of-Telecommuting-US/.
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ValidationConcierge the Product
1 Freelist work and personal tasks
1 Arrange tasks on a 2x2 and add priority
2 Make sure they have the confidence to accomplish their task list
33
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CostUTILITIES
Platform Management
Office Bills$185
Hire (2) Junior Developers
$10,000
Total: $10,185
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CostUTILITIES
?Platform
Management
Office Bills$185
Hire (2) Junior Developers
$10,000
Total: $10,185
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CostUTILITIES
?Platform
Management
$450User Testing
Fees
Office Bills$185
Hire (2) Junior Developers
$10,000
Total: $10,185
planIt
CostUTILITIES
?Platform
Management
$450User Testing
Fees
Office Bills$185
Hire (2) Junior Developers
$10,000
Total: $10,685
planIt
CostUTILITIES
?Platform
Management
$450User Testing
Fees
Office Bills$185
Hire (2) Junior Developers
$10,000
Founder Salaries (4)$20,000
Total: $10,685
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CostUTILITIES
?Platform
Management
$450User Testing
Fees
Office Bills$185
Hire (2) Junior Developers
$10,000
Founder Salaries (4)$20,000
Total: $30,685
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CostMarketing Consultant
$8,000*
Total:
Key Activities:
Key Resources:
$30,685
$8,000
$38,685
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CostMarketing Consultant
$8,000*
Webhosting$0.83
Total:
Key Activities:
Key Resources:
$30,685
$8,000
$38,685
planIt
CostMarketing Consultant
$8,000*
Webhosting$0.83
Total:
Key Activities:
Key Resources:
$30,685
$8,000.83
$38,685.83
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Cost
$150Coffee & Snacks
Marketing Consultant
$8,000*
Webhosting$0.83
Total:
Key Activities:
Key Resources:
$30,685
$8,000.83
$38,685.83
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Cost$
$
$150Coffee & Snacks
Marketing Consultant
$8,000*
Webhosting$0.83
Total:
Key Activities:
Key Resources:
$30,685
$8,150.83
$38,835.83
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Cost$
$
$150Coffee & Snacks
Marketing Consultant
$8,000*
Webhosting$0.83
Accounting Service
$200
Total:
Key Activities:
Key Resources:
$30,685
$8,150.83
$38,835.83
planIt
Cost$
$
$150Coffee & Snacks
Marketing Consultant
$8,000*
Webhosting$0.83
Accounting Service
$200
Total:
Key Activities:
Key Resources:
$30,685
$8,350.83
$39,255.83
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Cost$
$
$150Coffee & Snacks
Transportation$220
Marketing Consultant
$8,000*
Webhosting$0.83
Accounting Service
$200
Total:
Key Activities:
Key Resources:
$30,685
$8,350.83
$39,255.83
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Cost$
$
$150Coffee & Snacks
Transportation$220
Marketing Consultant
$8,000*
Webhosting$0.83
Accounting Service
$200
Total:
Key Activities:
Key Resources:
$30,685
$8,570.83
$39,475.83
planIt
Cost$
$
$150Coffee & Snacks
Transportation$220
Marketing Consultant
$8,000*
Webhosting$0.83
Accounting Service
$200
Legal Fees$350
Total:
Key Activities:
Key Resources:
$30,685
$8,570.83
$39,475.83
planIt
Cost$
$
$150Coffee & Snacks
Transportation$220
Marketing Consultant
$8,000*
Webhosting$0.83
Accounting Service
$200
Legal Fees$350
Total:
Key Activities:
Key Resources:
$30,685
$8920.83
$39,825.83
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Cost$
$
$150Coffee & Snacks
Transportation$220
Marketing Consultant
$8,000*
Webhosting$0.83
Experienced Developer
$5,000*
Accounting Service
$200
Legal Fees$350
Total:
Key Activities:
Key Resources:
$30,685
$8920.83
$39,825.83
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Cost
FINE
POINT
$
$
$150Coffee & Snacks
Transportation$220
Marketing Consultant
$8,000*
Webhosting$0.83
Experienced Developer
$5,000*
Accounting Service
$200
Legal Fees$350
Total:
Key Activities:
Key Resources:
$30,685
$13,920.83
$44,825.83
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Cost
FINE
POINT
$80Office Supplies
$
$
$150Coffee & Snacks
Transportation$220
Marketing Consultant
$8,000*
Webhosting$0.83
Experienced Developer
$5,000*
Accounting Service
$200
Legal Fees$350
Total:
Key Activities:
Key Resources:
$30,685
$13,920.83
$44,825.83
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Cost
FINE
POINT
$80Office Supplies
$
$
$150Coffee & Snacks
Transportation$220
Marketing Consultant
$8,000*
Webhosting$0.83
Experienced Developer
$5,000*
Accounting Service
$200
Legal Fees$350
Total:
Key Activities:
Key Resources:
$30,685
$14,000.83
$44,905.83
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Cost
FINE
POINT
$80Office Supplies
$
$
$150Coffee & Snacks
Transportation$220
Marketing Consultant
$8,000*
Webhosting$0.83
Experienced Developer
$5,000*
Life Coach$100
Accounting Service
$200
Legal Fees$350
Total:
Key Activities:
Key Resources:
$30,685
$14,000.83
$44,905.83
planIt
Cost
FINE
POINT
$80Office Supplies
$
$
$150Coffee & Snacks
Transportation$220
Marketing Consultant
$8,000*
Webhosting$0.83
Experienced Developer
$5,000*
Life Coach$100
Accounting Service
$200
Legal Fees$350
Total:
Key Activities:
Key Resources:
$30,685
$14,100.83
$45,005.83
planIt
Cost
FINE
POINT
$80Office Supplies
$
$
$150Coffee & Snacks
Transportation$220
Marketing Consultant
$8,000*
Webhosting$0.83
Experienced Developer
$5,000*
Life Coach$100
Accounting Service
$200
Legal Fees$350
Mobile Phone Manufacture
Total:
Key Activities:
Key Resources:
$30,685
$14,100.83
$45,005.83
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Cost
FINE
POINT
$80Office Supplies
$
$
$150Coffee & Snacks
Transportation$220
Marketing Consultant
$8,000*
Webhosting$0.83
Experienced Developer
$5,000*
Life Coach$100
Accounting Service
$200
Legal Fees$350
Mobile Phone Manufacture
Total:
Key Activities:
Key Resources:
$30,685
$14,100.83
$45,005.83
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CostTotal
$31,655/month$45,005.83 (first month)
$ 14,100.83(first month)$1300/month
$ 30685/months
$ 0/months
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CostTotal
$31,655/month$45,005.83 (first month)
$ 14,100.83(first month)$1300/month
$ 30685/months
$ 0/months
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CostTotal
$31,655/month$45,005.83 (first month)
$ 14,100.83(first month)$1300/month
$ 30685/months
$ 0/months
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Revenue Hypothesis
Student
Task Management Access to Prioritization Framework Quick Task Generator Device Sync Access to cloud based archive OCR text recognition
“Free” $17.50 per year (tuition)
- -
-
- -
-
Student Subsidized (School pays 50%)
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Revenue HypothesisFreemium
Trial
Free 1st month
Whole Package
Task Management Access to Prioritization Framework Quick Task Generator Device Sync Access to cloud based archive OCR text recognition
- -
-
$34.99 per year
- -
-
SOM SAM TAM$ 6.3 M $ 32.3 M $ 106.5 M
“Digest of Education Statistics, 2015.” National Center for Education Statistics (NCES) Home Page, a Part of the U.S. Department of Education, nces.ed.gov/programs/digest/d15/tables/dt15_303.70.asp.
COLLEGE
STUDENTS
Total enrolled Undergraduate and graduate students in 2016
YOUNG
PROFESSIONALS
Workers include teachers, nurses, programmers, civil engineers, and over 175 other occupations.
FREELANCE &
TELECOM WORKERS
Total of the U.S. independent workforce.
“The Young Professional Workforce.” DPEAFLCIO, dpeaflcio.org/programs-publications/issue-fact-sheets/the-young-professional-workforce/.
“Freelance Statistics: The Freelance Economy in Numbers.” Ben Matthews, 8 Jan. 2017, benrmatthews.com/freelance-statistics/.“The 2017 State of Telecommuting in the U.S. Employee Workforce.” Exclusive Insights on the State of Telecommuting, www.flexjobs.com/2017-State-of-Telecommuting-US/.
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“Facts.” Anxiety and Depression Association of America, ADAA, adaa.org/finding-help/helping-others/college-students/facts.
Mueller, Pam, and Daniel Oppenheimer. “The Pen Is Mightier Than the Keyboard.” Psychological Science, Princeton University, Apr. 2014, journals.sagepub.com/doi/abs/10.1177/0956797614524581.
Mele, Christopher. “Paper Calendars Endure Despite the Digital Age.” The New York Times, The New York Times, 29 Dec. 2016, www.nytimes.com/2016/12/29/business/paper-calendars.html.
Photography Credit Image 1: Tim Gouw
WORK CITED & SOURCES
https://www.glassdoor.com/Job/jobs.htm?suggestCount=0&suggestChosen=false&clickSource=searchBtn&typedKeyword=developer&sc.keyword=developer&locT=C&locId=1147384&jobType=
planItAPPENDIX
1. Problem
2. Value Proposition
3. Solution
4. Competitors
5. Advisors
6. Validation
7. Cost
8. Revenue Models
9. Market Sizing
10. Business Model Canvas
11. Molecule
12. Early prototypes
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Research
What productivity related apps have you purchased in the past?
90%
10%
Based off interviews
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Research
What productivity related apps have you purchased in the past?
90%
10%
Have paid for a productivity app, aside from native apps
Use native apps or analog solutions
Based off interviews
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Research
What do you look for when purchasing a product like this?
8%
20%
61%
11%
Based off interviews
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Research
What do you look for when purchasing a product like this?
8%
20%
61%
11%
Based on ratings
Price Sensitive
Quality of Design
Required
Based off interviews
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College Students
Prioritization is hard and it is easy to become overwhelmed by tasks
An app that builds healthy habits by providing frameworks to break down large problems.
MOLECULE
PEOPLE
PROBLEM SOLUTION
COLLEGESTUDENTS PLANNING
TOOLSMETHOD
too proud toask for help
avoidance
multi-taskdoesn’t work
tasks take long to finish
unprepared
lack structure
haven’t dealtwith rigor
overworkedoverbooked
haven’t adapted
use the wrong framework
difficult to maintain
good ones are expensive
lack understanding
over reliance on digital mediums
haven’t been taught properly
can be too rigid
need newresources
can be lostor stolen
FEEL OVERWHELMEDANDUNORGANIZED
THE PROBLEMFishbone Diagram
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Revenue Streams
Channels
Customer Relationships
Customer Segments
Value Propositions
Key Activities
Key Partners
Key Resources
Cost Structure
On:
Iteration:
11 06
02
2017
No.
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College Students
Teach how to prioritize
University provide for Student
World of mouth
University Licensing
Young professionals
Freelance & Telecom workersWebsite & App
Digitize paper planning
Organize plans made digitally and physically
On campus ad
Universities & Colleges
Lawyer
Marketing consultant
Transportation
Senior developer
Web hosting
Student ambassadors
Mobile phone manufactures
Accountant
Office supply
Life coach
User Testing
Hire (2) Junior Developers
Office Utility
Platform Management
34,288
Universities & Colleges
Customer Service
University provide for Student
Fonda Yoshimoto-Reed Director of Academic
Advising at California College of the Arts
Jessica Abel Author of "Growing Gills"
Board of Advisors
Kirby Domingo Senior Software Engineer at
Yahoo
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The CompetitionRevenue Model Analysis
One Time + Usage
- Pen requires journals
Freemium - Basic - Plus
- Premium
Free
- Added Value - Ecosystem
Freemium - Single app
- All apps
One Time Tier
- Mobile - iPad
- Desktop
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Research
What productivity related apps have you purchased in the past?
90%
10%
Based off interviews
planIt
Research
What productivity related apps have you purchased in the past?
90%
10%
Have paid for a productivity app, aside from native apps
Use native apps or analog solutions
Based off interviews
planIt
Research
What do you look for when purchasing a product like this?
8%
20%
61%
11%
Based off interviews
planIt
Research
What do you look for when purchasing a product like this?
8%
20%
61%
11%
Based on ratings
Price Sensitive
Quality of Design
Required
Based off interviews