CF _ Final Pitch

SATURNJULIAN KRYSTEL YUAN ADAM CMO CEO CFO CTO

planIt Conquer your future by focusing on the present.

A MOBILE APPLICATION FOR COLLEGE STUDENTS

THAT BUILDS HEALTHY HABITS BY PROVIDING

FRAMEWORKS TO BREAK DOWN OVERWHELMING

PROJECTS INTO ACTIONABLE TASKS.

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Value Proposition

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THE PROBLEM

WE HAVE CONDUCTED 73 INTERVIEWS, WHICH

INCLUDED COLLEGE STUDENTS, ADVISORS,

PROFESSIONALS.

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Intent to Solve

“Facts.” Anxiety and Depression Association of America, ADAA, adaa.org/finding-help/helping-others/college-students/facts.

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The Problem

http://adaa.org/finding-help/helping-others/college-students/facts

20.4 MCOLLEGE STUDENTSTotal enrolled Undergraduate and graduate students in 2016

Intent to Solve


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The Problem


Intent to Solve

17.3 M = 85%ARE OVERWHELMEDby the magnitude of tasks


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The Problem


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HOW COULD WE ADDRESS PROCRASTINATION AND

AVOIDANCE BY BUILDING HEALTHY HABITS?

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THE SOLUTION

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Task ManagementBased on Insights

Rapid Task Create to Prioritization

Declutter with Focus Mode

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FeaturesLeveraging the Technology

Handwritten to Digital Sync

Deep Learning

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DEMO

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VALIDATION

SOM SAM TAM181 K 17.2 M 57 M

“Digest of Education Statistics, 2015.” National Center for Education Statistics (NCES) Home Page, a Part of the U.S. Department of Education, nces.ed.gov/programs/digest/d15/tables/dt15_303.70.asp.

COLLEGE

STUDENTS

Total enrolled Undergraduate and graduate students in top five California Universities 2016

YOUNG

PROFESSIONALS

Workers include teachers, nurses, programmers, civil engineers, and over 175 other occupations.

FREELANCE &

TELECOM WORKERS

Total of the U.S. independent workforce.

“The Young Professional Workforce.” DPEAFLCIO, dpeaflcio.org/programs-publications/issue-fact-sheets/the-young-professional-workforce/.

“Freelance Statistics: The Freelance Economy in Numbers.” Ben Matthews, 8 Jan. 2017, benrmatthews.com/freelance-statistics/.“The 2017 State of Telecommuting in the U.S. Employee Workforce.” Exclusive Insights on the State of Telecommuting, www.flexjobs.com/2017-State-of-Telecommuting-US/.

http://nces.ed.gov/programs/digest/d15/tables/dt15_303.70.asp

http://nces.ed.gov/programs/digest/d15/tables/dt15_303.70.asp

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ValidationConcierge the Product

1 Freelist work and personal tasks

1 Arrange tasks on a 2x2 and add priority

2 Make sure they have the confidence to accomplish their task list

33

1 Freelist work and personal tasks

1

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Arrange tasks on a 2x2 and add priority

2

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Make sure they have the confidence to accomplish their task list

33

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WHY NOW?

TechnologyOptical Character Recognition

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DEEP LEARNING VS. MACHINE LEARNING

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COST

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Cost

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Cost

Total:

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Cost Hire (2) Junior Developers

$10,000

Total: $10,000

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CostUTILITIES

Hire (2) Junior Developers

$10,000

Total: $10,000

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CostUTILITIES

Office Bills$185


$10,000

Total: $10,000

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CostUTILITIES

Office Bills$185


$10,000

Total: $10,185

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CostUTILITIES

Platform Management

Office Bills$185


$10,000

Total: $10,185

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CostUTILITIES

?Platform

Management

Office Bills$185


$10,000

Total: $10,185

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CostUTILITIES

?Platform

Management

$450User Testing

Fees

Office Bills$185


$10,000

Total: $10,185

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CostUTILITIES

?Platform

Management

$450User Testing

Fees

Office Bills$185


$10,000

Total: $10,685

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CostUTILITIES

?Platform

Management

$450User Testing

Fees

Office Bills$185


$10,000

Founder Salaries (4)$20,000

Total: $10,685

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CostUTILITIES

?Platform

Management

$450User Testing

Fees

Office Bills$185


$10,000

Founder Salaries (4)$20,000

Total: $30,685

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Cost

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Cost

Colleges

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Cost

Student Ambassador

Colleges

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Cost

Student Ambassador

Colleges

Google

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Cost

Total: $30,685

Key Activities:

Key Resources: $0

$30,685

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CostMarketing Consultant

$8,000*

Total: $30,685

Key Activities:

Key Resources: $0

$30,685

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$8,000*

Total:

Key Activities:

Key Resources:

$30,685

$8,000

$38,685

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$8,000*

Webhosting$0.83

Total:

Key Activities:

Key Resources:

$30,685

$8,000

$38,685

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$8,000*

Webhosting$0.83

Total:

Key Activities:

Key Resources:

$30,685

$8,000.83

$38,685.83

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Cost

$150Coffee & Snacks

Marketing Consultant

$8,000*

Webhosting$0.83

Total:

Key Activities:

Key Resources:

$30,685

$8,000.83

$38,685.83

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Cost$

$

$150Coffee & Snacks


$8,000*

Webhosting$0.83

Total:

Key Activities:

Key Resources:

$30,685

$8,150.83

$38,835.83

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Cost$

$

$150Coffee & Snacks


$8,000*

Webhosting$0.83

Accounting Service

$200

Total:

Key Activities:

Key Resources:

$30,685

$8,150.83

$38,835.83

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Cost$

$

$150Coffee & Snacks


$8,000*

Webhosting$0.83

Accounting Service

$200

Total:

Key Activities:

Key Resources:

$30,685

$8,350.83

$39,255.83

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Cost$

$

$150Coffee & Snacks

Transportation$220


$8,000*

Webhosting$0.83

Accounting Service

$200

Total:

Key Activities:

Key Resources:

$30,685

$8,350.83

$39,255.83

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Cost$

$

$150Coffee & Snacks

Transportation$220


$8,000*

Webhosting$0.83

Accounting Service

$200

Total:

Key Activities:

Key Resources:

$30,685

$8,570.83

$39,475.83

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Cost$

$

$150Coffee & Snacks

Transportation$220


$8,000*

Webhosting$0.83

Accounting Service

$200

Legal Fees$350

Total:

Key Activities:

Key Resources:

$30,685

$8,570.83

$39,475.83

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Cost$

$

$150Coffee & Snacks

Transportation$220


$8,000*

Webhosting$0.83

Accounting Service

$200

Legal Fees$350

Total:

Key Activities:

Key Resources:

$30,685

$8920.83

$39,825.83

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Cost$

$

$150Coffee & Snacks

Transportation$220


$8,000*

Webhosting$0.83

Experienced Developer

$5,000*

Accounting Service

$200

Legal Fees$350

Total:

Key Activities:

Key Resources:

$30,685

$8920.83

$39,825.83

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Cost

FINE

POINT

$

$

$150Coffee & Snacks

Transportation$220


$8,000*

Webhosting$0.83


$5,000*

Accounting Service

$200

Legal Fees$350

Total:

Key Activities:

Key Resources:

$30,685

$13,920.83

$44,825.83

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Cost

FINE

POINT

$80Office Supplies

$

$

$150Coffee & Snacks

Transportation$220


$8,000*

Webhosting$0.83


$5,000*

Accounting Service

$200

Legal Fees$350

Total:

Key Activities:

Key Resources:

$30,685

$13,920.83

$44,825.83

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Cost

FINE

POINT

$80Office Supplies

$

$

$150Coffee & Snacks

Transportation$220


$8,000*

Webhosting$0.83


$5,000*

Accounting Service

$200

Legal Fees$350

Total:

Key Activities:

Key Resources:

$30,685

$14,000.83

$44,905.83

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Cost

FINE

POINT

$80Office Supplies

$

$

$150Coffee & Snacks

Transportation$220


$8,000*

Webhosting$0.83


$5,000*

Life Coach$100

Accounting Service

$200

Legal Fees$350

Total:

Key Activities:

Key Resources:

$30,685

$14,000.83

$44,905.83

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Cost

FINE

POINT

$80Office Supplies

$

$

$150Coffee & Snacks

Transportation$220


$8,000*

Webhosting$0.83


$5,000*

Life Coach$100

Accounting Service

$200

Legal Fees$350

Total:

Key Activities:

Key Resources:

$30,685

$14,100.83

$45,005.83

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Cost

FINE

POINT

$80Office Supplies

$

$

$150Coffee & Snacks

Transportation$220


$8,000*

Webhosting$0.83


$5,000*

Life Coach$100

Accounting Service

$200

Legal Fees$350

Mobile Phone Manufacture

Total:

Key Activities:

Key Resources:

$30,685

$14,100.83

$45,005.83

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CostTotal

$31,655/month$45,005.83 (first month)

$ 14,100.83(first month)$1300/month

$ 30685/months

$ 0/months

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REVENUE

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Revenue Hypothesis

Student

Task Management Access to Prioritization Framework Quick Task Generator Device Sync Access to cloud based archive OCR text recognition

“Free” $17.50 per year (tuition)

- -

-

- -

-

Student Subsidized (School pays 50%)

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Revenue HypothesisFreemium

Trial

Free 1st month

Whole Package

Task Management Access to Prioritization Framework Quick Task Generator Device Sync Access to cloud based archive OCR text recognition

- -

-

$34.99 per year

- -

-

SOM SAM TAM$ 6.3 M $ 32.3 M $ 106.5 M

“Digest of Education Statistics, 2015.” National Center for Education Statistics (NCES) Home Page, a Part of the U.S. Department of Education, nces.ed.gov/programs/digest/d15/tables/dt15_303.70.asp.

COLLEGE

STUDENTS

Total enrolled Undergraduate and graduate students in 2016

YOUNG

PROFESSIONALS

Workers include teachers, nurses, programmers, civil engineers, and over 175 other occupations.

FREELANCE &

TELECOM WORKERS

Total of the U.S. independent workforce.

“The Young Professional Workforce.” DPEAFLCIO, dpeaflcio.org/programs-publications/issue-fact-sheets/the-young-professional-workforce/.

“Freelance Statistics: The Freelance Economy in Numbers.” Ben Matthews, 8 Jan. 2017, benrmatthews.com/freelance-statistics/.“The 2017 State of Telecommuting in the U.S. Employee Workforce.” Exclusive Insights on the State of Telecommuting, www.flexjobs.com/2017-State-of-Telecommuting-US/.

Monthly Revenue

12=_________$6,300,000

525,000 per month

Monthly Output

_________

$525,000 month

-$45,005.83

$479,994.17 month

Run Way

45,005.83 =_________540,000

12 Months

• CONNECTIONS TO STUDENT NETWORKS

• $400,000 FOR FIRST YEAR

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How can you help?

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Mueller, Pam, and Daniel Oppenheimer. “The Pen Is Mightier Than the Keyboard.” Psychological Science, Princeton University, Apr. 2014, journals.sagepub.com/doi/abs/10.1177/0956797614524581.

Mele, Christopher. “Paper Calendars Endure Despite the Digital Age.” The New York Times, The New York Times, 29 Dec. 2016, www.nytimes.com/2016/12/29/business/paper-calendars.html.

Photography Credit Image 1: Tim Gouw

WORK CITED & SOURCES

https://www.glassdoor.com/Job/jobs.htm?suggestCount=0&suggestChosen=false&clickSource=searchBtn&typedKeyword=developer&sc.keyword=developer&locT=C&locId=1147384&jobType=



http://journals.sagepub.com/doi/abs/10.1177/0956797614524581




planItAPPENDIX

1. Problem

2. Value Proposition

3. Solution

4. Competitors

5. Advisors

6. Validation

7. Cost

8. Revenue Models

9. Market Sizing

10. Business Model Canvas

11. Molecule

12. Early prototypes

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Research

What productivity related apps have you purchased in the past?

90%

10%

Based off interviews

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Research


90%

10%

Have paid for a productivity app, aside from native apps

Use native apps or analog solutions


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Research

What do you look for when purchasing a product like this?

8%

20%

61%

11%


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Research


8%

20%

61%

11%

Based on ratings

Price Sensitive

Quality of Design

Required


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College Students

Prioritization is hard and it is easy to become overwhelmed by tasks

An app that builds healthy habits by providing frameworks to break down large problems.

MOLECULE

PEOPLE

PROBLEM SOLUTION

COLLEGESTUDENTS PLANNING

TOOLSMETHOD

too proud toask for help

avoidance

multi-taskdoesn’t work

tasks take long to finish

unprepared

lack structure

haven’t dealtwith rigor

overworkedoverbooked

haven’t adapted

use the wrong framework

difficult to maintain

good ones are expensive

lack understanding

over reliance on digital mediums

haven’t been taught properly

can be too rigid

need newresources

can be lostor stolen

FEEL OVERWHELMEDANDUNORGANIZED

THE PROBLEMFishbone Diagram

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Revenue Streams

Channels

Customer Relationships

Customer Segments

Value Propositions

Key Activities

Key Partners

Key Resources

Cost Structure

On:

Iteration:

11 06

02

2017

No.

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College Students

Teach how to prioritize

University provide for Student

World of mouth

Google

University Licensing

Young professionals

Freelance & Telecom workersWebsite & App

Digitize paper planning

Organize plans made digitally and physically

Email

On campus ad

Universities & Colleges

Lawyer

Marketing consultant

Transportation

Senior developer

Web hosting

Student ambassadors

Mobile phone manufactures

Accountant

Office supply

Life coach

User Testing


Office Utility

Platform Management

34,288

Universities & Colleges

Customer Service

University provide for Student

Fonda Yoshimoto-Reed Director of Academic

Advising at California College of the Arts

Jessica Abel Author of "Growing Gills"

Board of Advisors

Kirby Domingo Senior Software Engineer at

Yahoo

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The CompetitionRevenue Model Analysis

One Time + Usage

- Pen requires journals

Freemium - Basic - Plus

- Premium

Free

- Added Value - Ecosystem

- Google

Freemium - Single app

- All apps

One Time Tier

- Mobile - iPad

- Desktop

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Research


90%

10%


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Research


90%

10%

Have paid for a productivity app, aside from native apps

Use native apps or analog solutions


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Research


8%

20%

61%

11%


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Research


8%

20%

61%

11%

Based on ratings

Price Sensitive

Quality of Design

Required


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EARLY PAPER PROTOTYPE

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WIREFRAMES

CF _ Final Pitch

Design

Transcript of CF _ Final Pitch