Friends Forever pitch

Target AudienceMoons primary audience would

be males between the ages of 17-25 who are interested in the Grime genre or genres such as hip-hop, RNB or funky house.

There could also gain female attention from the same age bracket who may enjoy there music or have an attraction towards them.

Moons Secondary Audience would be a slightly younger age 14-17 who may listen to their music and taken in the positive message that’s been given and view them as positive roll models.

Out target audience will also consume their music through iTunes and the HMV store.

Listen to there music through apple devices such as iPod touch ,nano ,classic etc or an mp4 player. In terms of clothing their sense of fashion they will sometimes colour coordinate and shop at the following stores JD sports, Top Man ,River island, and Footlocker.

The y could also have an interest in a similar artist such as Drake,Kano,ghetto or Tine temper.

Genre

The genre of the song is Grime. The song is called ‘Friends Forever’. Below I have left a lnk to the song:

http://www.youtube.com/watch?v=nyDc5RtDx3I&feature=related

LocationsFor the chorus of the song we have chosen two main locations. Brighton beach because the song is slightly a soft grime song we wanted to beach location display the calmness

The drama hall

river canal in Canada water

Stave hill In surrey Queys

LocationsBermondsey Square

Vauxhall south west London St Georges Whalf

Digi pack ideas

Black and white image with cartoony font with bright colours to express our artists personality and to make the image stand out more an give an idea that their star persona is colour coordination .

Costume

Bright clothing never jeans, jumpers,(printed jumpers) simple jewellery such as small chains an ear jewellery.

Institutional

The label I would sign Mars & Fudge to would be Boy Better Know (BBK), this is because the label’s three most known signed artist (Wiley, Skepta, JME) are all rappers within the genre of R&B/Hip Hop/UK Rap.

The other possible label I would sign Mars and Fudge to would be DL Records. This is because they have artist that are from a similar background and make similar music to him such as chipmunk and tinchy stryder therefore he would conform to the type of artist they would sign.

Mise en scene

In our video we our locations will have a contrast of day and evening lighting to represent the positives and negatives of friendship.

props we will use our a mic for mars while in the drama hall ,and a Black slick piano.

Cinemantography

There will be quite a bit of camera movement in our video some panning and tracking shots.

High angle shots and low angle shots with allot of mid shots an a few long shots

Very few close ups an d body shots.

TheoryAndrew Goodwin’s music video conventions. There 3 types of music video. The lyrics of the song will amplify the video, this is evident when Fudge says “positive, negative”. Instead of simply filming a positive scenario and a negative scenario we will edit the video so that half the image is positive and half is the negative effect therefore, we are not amplifying the lyrics.

Intersexuality from Tinie Tampah's video pass out we decided to use glow words in mars verse in a dark room to spell out the words Transformer, Real and out of order.

We also would use some animated words in our video similar to the Kanye west an Tpain video good life this is to highlight the lyrics that are been said in mars verse when his flow in rapping changes.

EditingThere will be cuts, fades an dissolve transitions in the video

We will also use I stop motion in one part of our music video to show the time on a watch speeding up.

We will also have some grey scale shots in the video .

Special effects such as cloning and animated words .

Used conventions

The rapping style used by my artist will signify that the genre is indeed grime there style is normally slightly fast paste .

In terms of clothing grime artist sometimes wear t-shirts and printed jumpers and simple amount of jewelry such as chains and ear jewelry I will use this sort of image in my video.

Developed conventionsThe type of grime song we will be using is slightly calm and soft instead of a stereotypical grime song which is normally fast pasted, rough, loud and slightly aggressive and live.

This song is also on the verge of the hip hop genre because of the beat its different from a typical grime beat .

Also costume although we are using jumpers and trainers we decided to place in a colourful element were as in grime they normally wear dull coloured jumpers and t-shirts

And plain hooddies we will make it look more casual street wear instead of just steet wear.

Challenged conventions

Instead of having a single artist we have a duo so two artist in a group with different back grounds and beliefs and different personalities but same love for music grime normally consists solo artists .

We also have a mixed ethnicity in moon Fudge being white British and Mars being afro Caribbean so this could expand the level of audience they will reach out to.

We decided to regenerate urban locations Instead of using Dull, estates, the roads, or youth clubs which are used in a variety of grime videos to represent the street theme we decided to pick slightly modernised locations instead of remaining in the urban areas to give our video a slick artistic look.