Building Blocks of Digital TransformationA N I N T R ODUCTOR Y S E S S I ON

What is the first thing that comes to your mind when you think of ‘DIGITAL’?

What is the second thing that comes to your mind when you think of ‘DIGITAL’?

What is the third thing that comes to your mind when you think of ‘DIGITAL’?

Let’s get the basics right !!• Digital Experience

• Digital Services

• Digital Products

• Digital Design

Is this a Digital Experience?

Why is this not a Digital Experience?

Why is this not a digital experience?

Is this Digital Service?

Why is this not a Digital Service?

Is this a Digital Design?

Is this a Digital Design?

Why is this not a Digital Design?

Is this a Digital Product?

Is this a Digital Product?

Is this a Digital Product?

Digital is more than a combination of 0’s and 1’s I T I S A S Y S T E M O F ME A S URI NG E X P ERI ENCES U S I NG P R E CI SE ME T H ODS , TO O L S A N D S Y S T E MS

How do we define ‘Digital’?

Accenture defines digital as “Digital is an adjective describing an increasing information intensity and connectedness of physical resources.”

Digital is a everything connecting people, process, technology and business through information and communication technologies.

Digital is an evolution of information and communication technologies.

Digital is made possible by efficient algorithms, faster computation, cheaper storage, and complex networking.

Context of Digital Transformation

• The Digital Tsunami is moving at a rapid clip, encompassing all aspects of business and society.

• Understanding this dynamics and making the necessary changes is the context for digital transformation.

• Thus Digital Transformation is the collection of methods, tools and processes to adapt to the digital society and succeed in digital business.

Approach to Digital Innovation Innovative

Idea

Domain knowledge

Digital Expertise

Customer Awareness

An innovative idea is a mix of domain / business knowledge, technology expertise and customer understanding

Business Drivers of Digital Transformation

Digital Customer

Experience

Digital Speed in Delivery

Securing Digital

Business

Maximize the Digital

Value Chain

Customer Experience, Enterprise Agility, Information Elasticity, Security Hardening are the key measures of successful Digital Transformation

What is getting ‘Digitally Transformed’?

Private Enterprises

Market Economies

Nation States

Governmental Organizations

Public Sector Organizations

Civil Society Organizations

People, Brands and

Events

Nature of Digital Business

Customer Centered

Experience Driven

Measurable Moments

Integrated to each other

Open to user generated

content

Business value is self evident

Value Proposition

Design

Focus on Brand Loyalty

Turning Technology into

Business Transformation

Key Performance Measures for Digital Services

Essential Capabilitiesfor Digital Business

Creating a compelling customer experience

Exploiting the power of core operations

Reinventing business models

We can assess the digital maturity of a company through three broad categories of digital capabilities:

Toolkits for Digital Business

Customer Journey Mapping

Business Model Canvas

Value Proposition Canvas

Digital Operating ModelCustomer Experience Design – Customer Journey Mapping

Business Model Design – Business Model Canvas

Operational Process – Value Maps and Digital Operating Model

Business Model CanvasSelf explanatory template

Time to Draw Your Business Model Canvas ..!

Customer Journey MappingTracing every customer touchpoint

Customer journey mappingA reference template

How will be build our own customer journey map?

Digital Operating ModelA perspective

Digital Operating ModelEconomic moments

Digital Operating Model EvolutionFrom a Sequential Organization to an Agile and Iterative Organization