Brand taglines

Post on 14-Dec-2014

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Transcript of Brand taglines

BY:

Anshu kesharwani

Memorable moto or phrase used in advertising

Claimed to be the most effective means of drawing attention to one or more aspects of a product

A tagline can educate, promise, demand and inspire

Expresses an idea or purpose

Overview

Messages that have made successful slogans

Get the message right

Don't just talk about it be about it.

Beauty is balance

You are great (we can make -you great)

we are the greatest

join us

we are the category

Conclusion

Once you have written it, broadcast it mercilessly.

The more people will hear the more they will remmember.But crucially the more they will repeat themselves.

Eg : Mango frooti, fresh & juicy

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